1. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1
Avaya Sports
and Entertainment

2. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 22
Strategic criteria:
• Integrate and showcase technology
• Enable integrated digital marketing
• Referencable customer stories
• Express brand and relevance
• Leverage showcases for future margin deals
Objective:
Leverage leading brands to build overall
awareness for Avaya, share the company
vision, create and tell a unified story,
showcase our technology and highlight
customer-sponsored success stories.
A Unified Storytelling Site – www.avayasports.com:
Avaya Sports & Entertainment

3. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 33
Avaya connects fans from wake-to-sleep using social, digital, mobile-
led, cloud-based fan engagement technology and solutions. Avaya
engages fans from any location, whether they are at home, at work, or
in the stadium.
Fan Engagement: a digital engagement solution
Avaya Sports & Entertainment

4. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 44
Only Avaya allows Sports and Entertainment organizations to engage
their fans with an end-to-end, immersive mobile fan engagement
environment from team communications to customer buying experiences
all supported by innovative, next-generation networking technology that
connects fans with their teams.
● Improve the stadium experience through Networking and WiFi.
● Maximize ROI “off-season and on” for ticketing, merchandise &
services.
● Deliver 21st Century Communication technology to provide better
analytics reporting, team communication and real-time collaboration
with players and leagues.
● Be the trusted advisor to public (or privately) owned teams to provide
best practices for Cloud-enabled fan engagement.

5. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 55
Avaya Sports & Entertainment
Trends for Fans, Teams and Leagues
The latest trends about Fan Engagement from NFL, MLB, MLS, UEFA, ECB and Sports Teams/Arena
operators.
Mobile-led, App-driven
Social
Experiential & Emotional
Omni-channel
Tech-Driven & CIO Help
Fan Loyalty
Sensors
++Reporting Requirements
Digital Experience
Big Data and Analytics
Always On
++ Stadiums
Architectural Design
Venue Within a Venue
Sponsorships are Different
Beaconing

6. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 66
Fan Engagement Applications
TEAM ENGAGEMENT
- Platform and Infrastructure
- Voice and Video Conferencing
- Mobile and IM/Multi-Media Messaging
CUSTOMER ENGAGEMENT
- Omni-channel with video
- Application Enablement
- Multi-channel Proactive Contact
- At home automated chat experience
3RD PARTY APPLICATIONS
(Hackathons)
Fan Engagement Wall Fan Engagement AnalyticsFan Engagement Portal Social Media Analytics
Fan Engagement Services
Digital Media Content,
Stats and Metrics
Fan Engagement
Digital Choreography
Application & Product
Optimization
Fan Engagement Apps
Avaya Breeze (Engagement Development Platform - EDP)
- Software-Defined Networking
- Ethernet Switches
- Network Management
Cloud
Fabric Networking Solutions
- Access Control
- Wireless Networks
Fan Engagement
Digital Strategy
Fan Engagement Social
Media Services
AvayaLive Engage
3D
Marketecture: Fan, Team and Customer Engagement Solutions
Mobile Fan Engagement Environment
Cloud Services
Secure Payment Services
(PCI Compliance)
Security/Surveillance

7. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 77
A 21st Century mobile fan
environment powered
by Avaya.
Industry-Leading UX & Design
Media Stream
Stadium Assistant
User Profile
Social Media Integration
Video
Stadium Chat
Notifications Engine
Polling
Ticketing
Parking
Concessions
Merchandising
CMS
Metrics Dashboard
Stadium Information
The Team
Game/Event Schedule
Fan Engagement
MOBILE APP v1.2.0
i
Mobile App for Any Stadium, Any Sport
Fan Engagement Touchpoints

8. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 88
Fan Engagement Walls
Bringing the Fan into the Stadium Experience
Highlighting Avaya’s cloud-based technology, and driven by social media, fans can see what’s new, relevant and trending in
the league, latest news and live social feed updates… maybe even their own tweet or Instagram image!

9. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 99
Fan Engagement Walls
Kroenke Sports and Entertainment - Denver Nuggets

10. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1010
Fan Engagement Walls
Kroenke Sports and Entertainment - Colorado Avalanche

11. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1111
Fan Engagement Walls
Kroenke Sports and Entertainment - Pepsi Center

12. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1212
Fan Engagement Touchpoints
AvayaLive Engage
Engage with your fans with immersive 3D graphics and spatial audio. AvayaLive Engage has the ability to replicate your Stadium experience in 3D. This can be
ideal for fans that want to engage with each other as a community in a real-time 3D environment. Players have the ability to login and socialize with fans on Fan
Engagement Days.

13. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1313
Avaya Powered Stadiums: Technology present in 37 stadiums in NA

14. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1414

15. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 15

16. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1616

17. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1717
Add pepsi

18. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1818

19. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 1919
Sports and Entertainment Organizations
Experience That
BUSINESS IS BETTER ON AVAYA
Avayasports.com

20. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 20

21. Avaya – Confidential & Proprietary. Use pursuant to your signed agreement or Avaya Policy 21