What is valuable about online storytelling and how do you get there? This slide deck shows a spectrum of mediums that you can harness to help your brand or organization.

1. From memes to movies /
storytelling in a digital world
Peter
Quinn
2014

2. Setting the stage
50 billion devices
online by 2020
73% of online
adults use a
social network
50 billion online
videos / month
In 2013, Americans viewed
eMarketer
Cisco
Break
Media
Social
MEdia
Examiner
ComScore
Forrester
Researc
,
Pew
Research
Diode
Digital.
58% of
Americans
have a
smartphone
58% of
Americans
have a tablet
internet will be 90%
video traffic
People watch
186 videos on
average each
month
42% of videos
viewed on tablets
are over 10min
in duration
52% of videos
viewed on a PC
are under
3 min. long
By 2017,

3. Setting the stage
50 billion devices
online by 2020
73% of online
adults use a
social network
50 billion online
videos / month
In 2013, Americans viewed
eMarketer
Cisco
Break
Media
Social
MEdia
Examiner
ComScore
Forrester
Researc
,
Pew
Research
Diode
Digital.
58% of
Americans
have a
smartphone
58% of
Americans
have a tablet
internet will be 90%
video traffic
People watch
186 videos on
average each
month
42% of videos
viewed on tablets
are over 10min
in duration
52% of videos
viewed on a PC
are under
3 min. long
By 2017,

4. Long story short
People
Need
Stories
to
watch
and
share.

5. Whoever

6. Wherever

7. People Connect to Your Brand

8. Through Content

9. YOUR
AUDIENCE

10. RESPONSIVE
CONTENT

11. Responsive

12. Responsive
FAST
INSIGHTFUL
SMART
COMPELLING
RELEVANT
ADAPTIVE
COMPREHENSIVE

13. RELEVANT
Know
your
audience.
Make
your
content
insigh;ul
and
….

14. Storytellingisn’tanewsfeed.
RELEVANT
Know
your
audience.
Make
your
content
insigh;ul
and
….

15. Storytellingisn’tanewsfeed.
RELEVANT
Know
your
audience.
Make
your
content
insigh;ul
and
….
It’sanopportunityto
makeapersonalconnection
withyouraudience.

16. Classic
Narra@ve
Arc
There’snosecretformula

17. toestablishahumanpointofview.

18. Substancecan’tbeautomated.

19. memes ------------------------- movies
On
the
spectrum
of
storytelling

20. memes ------------------------- movies
On
the
spectrum
of
storytelling

21. memes ------------------------- movies
On
the
spectrum
of
storytelling

22. memes ------------------------- movies
On
the
spectrum
of
storytelling

23. memes ------------------------- movies
On
the
spectrum
of
storytelling

24. memes ------------------------- movies
Good
content
comes
in
many
forms.

25. memes ------------------------- movies
While
a
very
rudimentary
media
form
measured
in
clicks,
likes,
and
shares,
memes
s@ll
require
editorial
direc@on.
Whether
produced
or
crowd-­‐sourced,
they
are
a
superficial,
yet
effec@ve
way,
to
hook
an
audience-­‐–
even
if
only
for
a
second.
Good
content
comes
in
many
forms.

26. memes ------------------------- movies
Internet-­‐based
news
outlets
are
building
a
strong
presence
through
“spectacle”
headlines
and
animated
gifs.
Cri@cized
for
lacking
substance,
they
are
a
penetra@ng
force
hiTng
millenials
how
and
where
they
like
to
scan
the
news.
Used
well,
they
could
become
the
trigger
to
much
richer
content.
Good
content
comes
in
many
forms.

27. memes ------------------------- movies
When
produced
well,
infographics
can
be
an
effec@ve
and
sharable
way
to
quickly
reveal
insights
from
complex
data
and
narra@ves.
When
used
poorly,
they
unfortunately
only
make
dry
facts
and
numbers
more
visual.
Good
content
comes
in
many
forms.

28. memes ------------------------- movies
Used
to
quickly
dis@ll
deep
and
@mely
issues,
one-­‐page
websites
have
become
successful
experien@al
infographics
in
themselves.
MailChimp’s
annual
report
(
pictured
here
)
set
out
for
a
quick
dive
one
-­‐
page
interac@ve
experience.
Good
content
comes
in
many
forms.

29. memes ------------------------- movies
Whoever
guessed
that
lectures
would
become
a
popular
entertainment
sensa@on.
TED
is
a
testament
to
content
and
storytelling
in
its
truest
form.
Now
every
brand
is
trying
to
fit
on
that
exclusive
TED
stage
and
become
recognized
as
a
trend-­‐seTng
thought
leader.
Good
content
comes
in
many
forms.

30. memes ------------------------- movies
People
keep
thinking
podcasts
are
dead,
but
shows
like
Marc
Maron’s
WTF
makes
us
realize
that
if
you
build
great
content–
they
will
come.
Good
content
comes
in
many
forms.

31. memes ------------------------- movies
The
New
York
Times
One
in
8
Million
project
is
a
great
example
that
illustrates
how
well-­‐produced
audio
and
photography
can
transcend
a
tradi@onal
slideshow
format
into
a
great
storytelling
experience.
Good
content
comes
in
many
forms.

32. memes ------------------------- movies
Episodic
narra@ves
are
a
much
deeper
emo@onal
and
@me-­‐intensive
investment
for
the
viewer.
It’s
every
great
storyteller’s
dream
to
to
have
such
a
captured
audience.
If
you
can
get
people
along
for
the
ride,
they
will
more
likely
stay
for
the
long
haul.
Good
content
comes
in
many
forms.

33. memes ------------------------- movies
Storytelling
is
evolving
into
the
gaming
world.
Brands,
government
organiza@ons,
and
non-­‐profits
are
star@ng
to
consider
gaming
a
viable
form
of
content
engagement.
Good
content
comes
in
many
forms.

34. If 1 minute of video = 1.8 Million Words
Dr.
James
McQuivey
of
Forrester
Research.

35. How can you best tell your story?

36. Creative Plan
Knowyouraudience
Understandyourgoals
Usethemosteffectiveformat
Selectapromotionalmethod
Craftyourstory
Giveitform
Revealaninsight
Makeitrelevant
Provideacall-to-action
&
Makeitsharable

37. From memes to movies /
storytelling in a digital world
Peter Quinn © 2014
www.linkedin.com/in/peterquinn/