Finding the Best Consumers, Reducing your Marketing Costs, and Increasing ROI

1. ANALYZE CORP
PREDICTING BETTER CUSTOMERS USING BIG DATA ANALYTICS
REDUCING COSTS, INCREASING ROI
3554 Chainbridge Rd., Suite 402, Fairfax, VA 22030 http://analyzeclients.com 703-273-1900 x29

2. Analyze Auto Clientell is a user-friendly Software-as-a-Service Platform for
the Business to Consumer Enterprise

3. Reducing Sales, Advertising, and Marketing Costs & Increasing
your Return on Investment
• Do you really know what your current customers look like?
• You would hope they are all
Happy Customers like these!
• Now how do you know which one's are
the most likely to be like your customers?

4. Analyze Auto Clientell
measures and scores the
sociometrics,
psychographics,
demographics, and 360+
dataset characteristics
about consumers.
If a data analyst were to
profile your current
customer database by
hand, it would probably
take weeks if not months,
to figure out what your
best customers may look
like.
Sample Report of Ford
Owners in (1) Zip Code
Area of Northern VA

5. Using proven Data Science & Math,
called Predictive Analytics, compare
your current customers to future
prospects that look just like them.
Using your direct-mail campaign,
target only to those that look like
your current customers.
Based on Propensity to be similar to
your current customers, Capacity to
be able to Purchase, and Lifetime
Value of being a repeat customer.

6. Case Study
• Targeted Marketing Leads to Sales and Impressive ROI
• Numerous successes from focused customer acquisition and retention efforts.
• Direct mail marketing campaign conducted over a four-month period and involved four consistent mailings to the
targeted prospects
•
• Impressive Return on Investment: 743% return ($249,000 in Gross Profit) on their investment of $33,500 in direct-mail
campaign.
• New Vehicle Sales: Toyota Dealership sold 135 new vehicles to customers whose names and addresses matched those
on the targeted list.
• Customer Loyalty: 65% of the vehicles sold were to existing customers.
• New customer acquisition: 35% of the vehicles sold were to first-time dealership customers – an important group with
the potential to become long-term repeat customers.
* Polk Case Study

7. Predictive Analytics (Big Data) results in a highly
refined, highly targeted consumer that mirrors what
your customers look like.
Don't we all want our future prospects to look more
like our customers who've bought!

8. Burning Cash, Losing Money, low-
to-no gross profit from LeadGen's,
Poor Sales Follow-Up, and
Guessing?
Find the best prospects, and proactively
target these consumers, making them your own. Before they find the
competition and do their own internet research on website's.
Make these consumers loyal to your dealership, reducing all the other mass
marketing expenses and costs, and increase gross profit.

9. Income
Age
Geographic area
Own a home
Active in finance &
investing
Active investor
African American
Professional
Attend theater
Avid collector
Avid music fan
Be Christian family
Buy audio books
Buy auto parts &
accessories
Buy baby care products
Buy big & tall men's
apparel
Buy books & magazines
Buy books
Buy children's apparel
Buy children's products
Buy consumer electronics
Buy cosmetic products
Buy electronics for home
office
Buy health & beauty
product
Buy infant & toddler
apparel
Buy items online
Buy learning toys for
children
Buy luggage
Buy men's apparel
Buy military memorabilia
& weaponry
Buy petite women's
apparel
Buy pet supplies
Buy photo & video
equipment
Buy plus size women's
apparel
Buy religious &
inspirational items
Buys DVD's or videos
Buy value-priced items
Buy women's apparel
Buy young men's apparel
Buy young women's
apparel
Career focused
Collect antiques
Collect art
Collect coins
Collect movies
Collect music
Collector lifestyle
Collect sports
memorabilia
Collect stamps
Crafts & hobbies lifestyle
Credit card user
Do aerobics
Donate by mail
Donate to animal welfare
Donate to arts & culture
Donate to children's
causes
Donate to community
causes
Invest in stocks &
bonds
Live cultured or
artistic lifestyle
Mail order buyer
Mail order
responder
Make charitable
donations
Make donations
Make foreign
investments
Money seekers
Own a computer
Own a dog
Own a horse
Own high end
appliances
Own jewelry
Own music player
Own residential
investment
property
Participate in
membership clubs
Participate in
online education
Participate in
sweepstakes
Play musical
instrument
Play tennis
Prefer natural
foods
Premium card
holder
Professional
women in
Interest in casino
gaming
Interest in cell phones
& telecom
Interest in collectibles
& antiques
Interest in collectibles
Interest in computer
games
Interest in consumer
electronics
Interest in current
political affairs
Interest in dieting or
weight loss
Interest in DIY projects
Interest in home
improvement
Interest in house
plants
Interest in military
history
Interest in
motorcycles
Interest in movies &
music
Interest in parenting
Interest in reading
Interest in scuba
diving
Interest in self
improvement
Interest in sports &
leisure
Interest in video
games
Invest in real estate
Hold American Express
Gold card
Hold bank card
Hold bank cards
Hold credit card of
unknown type
Hold Discover card
Hold Discover Gold card
Hold gas or retail card
Hold Master Card gold
card
Hold MasterCard
Hold newly issued credit
card
Hold premium gas or retail
card
Hold upscale retail card
Hold Visa card
Hold Visa Gold card
Home improvement
lifestyle
Home living lifestyle
Household composition
Hunt for sport
Intend to purchase home
improvement
Intend to purchase
satellite dish
Interest in auto repair
Interest in antiques
Interest in art
Interest in aviation
Interest in boating &
sailing
Interest in camping &
hiking
Interest in career
improvement
Read financial
newsletters
Read magazines
Read religious &
inspirational books
Read science fiction
Runner or jogger
Senior adult in
household
Shop for home and
garden supplies
Shop for home
furnishing & decor
Single parent
Smoke pipe, cigars, or
tobacco
Subscribe to
magazines
Take a pleasure
cruise
Travel and
entertainment card
holder
Travel for fun
Travel internationally
Travel in the U.S.
Travel
Use home office for
work
Watch auto racing
Watch baseball
Watch basketball
Watch football
Watch hockey
Watch nascar
Watch soccer
Watch sports on tv
Donate to conservative
organizations
Donate to
environmental causes
Donate to health
causes
Donate to international
aid
Donate to liberal
organizations
Donate to other types
of charities
Donate to political
organizations
Donate to religious
charities
Donate to veterans
causes
Donate to wildlife
causes
Enjoy board games &
puzzles
Enjoy cooking & food
preparation
Enjoy cooking
Enjoy crafts
Enjoy fishing
Enjoy food & wine
Enjoy golf
Enjoy gourmet cooking
Enjoy hunting
Enjoy music at home
Enjoy outdoors
Enjoy photography
Enjoy reading
Enjoy sewing, knitting,
or crochet
Enjoys gardening
Enjoy skiing
Enjoy walking
Enjoy woodworking
Exercise & healthy
living
Gamer's
Gas Department Retail
Card Holder
Has high net worth
Have a cat
Have a computer &
home office
Have a DIY lifestyle
Have a pet (other)
Have a satellite dish
Have cable television
Have children's
interests
Have fitness health or
medical interest
Have grandchildren
Have personal
investments
Have sports hobby
Have sports lifestyle
Have upscale lifestyle
Have veteran in
household
Have young adult in
household
Highbrow lifestyle
High tech lifestyle
Hold American Express
card
Dataset Characteristics using Bivariate Regression

10. Profile the Auto Shopper using Consumer Analytics.
Know more about the walk-in's, fresh-ups, and lot-up's, giving
you a strategic advantage in closing the deal or following-up.
Find out more about the Internet Lead's, so salespeople will
have an upper-hand, and an advantage to pursue following-up
instead of giving up and settling for 7% internet closing ratio's.
Want to know more about the customers who call (phone-up),
and see if they can use a little help? ex. 2nd Chance Credit
Target your best Service Clients, and clone those prospects
mostly likely to spend high dollar $$$, and be loyal service drive
customers.
Mirror-image After Market customers, and proactively prospect potential consumers who are
highly likely to upgrade their current automobiles.
Find F&I customers, and prospect to new highly desirable Finance, Insurance, Warranty, and
Auto Awards customers.

11. Would you rather bring in these highly
targeted auto shoppers?
50% closing ratio on prospecting targeted
shoppers.
Or spend more time waiting on window
shoppers?
20% closing ratio on walk-in's

12. What do these retailers all have in common?
They've been predicting consumers for a while now.

13. For a Complimentary Analysis of your
Customer Database and a Full Report.
Contact
Peter Lee
peter.lee@analyzecorp.com
703-273-1900 x29
For More Info
Dealer Marketing Magazine August Issue on Big Data