http://www.petsit.com Kathy Esser, owner of Lonely Paws Club, Inc., presents Pet Sitters International's May 2011 member webinar, "Building Your Business without Breaking the Bank" and offers a variety of creative, low-cost marketing ideas for pet sitters. PSI members can view the actual recording in the Members Area of petsit.com.

1. Pet Sitters International’s May 18, 2011
BUILDING YOUR
BUSINESS WITHOUT
BREAKING
THE BANK
Presented by Kathy Esser,
Lonely Paws Club, Inc.
Low-cost Marketing Ideas for Pet Sitters

2. Press Releases

3. Press Releases
Keep in mind…you can’t control what they
print.

4. Press Releases
 New Hires

5. Press Releases
 New Hires
 Significant anniversary dates

6. Press Releases
 New Hires
 Significant anniversary dates
 New services offered

7. Press Releases
 New Hires
 Significant anniversary dates
 New services offered
 Professional Pet Sitters Week (first week in
March)

8. Business Cards

9. Business Cards
On hand at all times

10. Business Cards
 Use back of card

11. Business Cards
Front Back

12. Business Cards
 Use back of card
 Seize every opportunity

13. Business Cards
 Use back of card
 Seize every opportunity
 Grocery store

14. Business Cards
 Use back of card
 Seize every opportunity
 Grocery store
 customer has dog/cat food or kitty litter on conveyor/in
cart

15. Business Cards
 Use back of card
 Seize every opportunity
 Grocery store
 customer has dog/cat food or kitty litter on conveyor/in
cart
 pet food aisle

16. Business Cards
 Use back of card
 Seize every opportunity
 Grocery store
 customer has dog/cat food or kitty litter on conveyor/in
cart
 pet food aisle
 When greeting a dog in pet store/parking lot

17. Business Cards
 Use back of card
 Seize every opportunity
 Grocery store
 customer has dog/cat food or kitty litter on conveyor/in
cart
 pet food aisle
 Whengreeting a dog in pet store/parking lot
 Someone else walking a dog

18. Industry Partners

19. Industry Partners
Ask to display brochures or business cards

20. Industry Partners
 Pet stores

21. Industry Partners
 Pet stores
 Veterinarians

22. Industry Partners
 Pet stores
 Veterinarians
 Groomers

23. Industry Partners
 Pet stores
 Veterinarians
 Groomers
 Dog trainers

24. Industry Partners
 Pet stores
 Veterinarians
 Groomers
 Dog trainers
 Shelters

25. Industry Partners
 Pet stores
 Veterinarians
 Groomers
 Dog trainers
 Shelters
 Kennels/Doggy Daycares

26. Door Hangers

27. Door Hangers
 Invisible fence flags/sign outside house

28. Door Hangers
 Invisible fence flags/sign outside house
 Dog in yard

29. Door Hangers
 Invisible fence flags/sign outside house
 Dog in yard
 Kitty litter container at curb on garbage day

30. Door Hanger

31. Facebook & Twitter

32. Facebook & Twitter

33. Facebook & Twitter
 Client photos

34. Facebook & Twitter
 Client photos
 Product recommendations

35. Facebook & Twitter
 Client photos
 Product recommendations
 Behavior remedies

36. Facebook & Twitter
 Client photos
 Product recommendations
 Behavior remedies
 Company news

37. Client Testimonials

38. Free Online Local Listings

39. Free Online Local Listings
 Yahoo! Local Listings

40. Free Online Local Listings
 Yahoo! Local Listings
 MerchantCircle

41. Free Online Local Listings
 Yahoo! Local Listings
 MerchantCircle
 Google Places

42. Free Online Local Listings
 Yahoo! Local Listings
 MerchantCircle
 Google Places
 YellowBot

43. Add-on Services

44. Add-on Services
 Tooth brushing

45. Add-on Services
 Tooth brushing
 Nail clipping

46. Add-on Services
 Tooth brushing
 Nail clipping
 Pet taxi (“We’ll even make the appt. for you!”)

47. Add-on Services

48. Magnetic Vehicle Signs

49. Magnetic Vehicle Signs
Don’t park in your clients’ driveways.

50. New Client Meeting

51. New Client Meeting
 Presentation binder
 Brochure
 Business card
 Vet notification card

52. Vet Notification Card

53. 30-Second Script

54. Pet Sympathy Cards

55. Holiday Treat Bags

56. Local Pet Parades

57. Local Pet Parades
 Iron-on t-shirt

58. Local Pet Parades
 Iron-on t-shirt
 Hand out business cards tied to dog/cat treat
bags

59. Calling Card

60. “Are You Home?” Card

61. PRESENTED BY:
KATHY ESSER
Owner, Lonely Paws Club, Inc.