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Brought to you by
     Pet Sitters International
         www.petsit.com

                                      Google Analytics
                                            101
                                       for Pet Sitters
               Beth Stultz, PSI Marketing Manager
The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
How to ask your questions

  Mac                                   PC




The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
Brought to you by
     Pet Sitters International
         www.petsit.com

                                      Google Analytics
                                            101
                                       for Pet Sitters
               Beth Stultz, PSI Marketing Manager
                       December 12, 2012
The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
1. Understand why Google Analytics is
   important for you as a pet-sitting business
   owner.
2. Learn how to sign up for Google Analytics.
3. Learn the most important information
   Google Analytics “beginners” should track
   and why.

   This free member webinar series is brought to you by   and
Poll Questions:
   • Do you have a Web site for your
     pet-sitting business?

   • Are you already using Google
     Analytics?

  This free member webinar series is brought to you by   and
What is
                Google Analytics?




This free member webinar series is brought to you by   and
Step 1: Sign up for a Google Account if you do
not already have one.




   This free member webinar series is brought to you by   and
This free member webinar series is brought to you by   and
Enter your
                                                       information and hit
                                                       “Submit.”

                                                       You’ll have a Google
                                                       account and Gmail e-
                                                       mail address.




This free member webinar series is brought to you by        and
Step 2: Sign up for a Google Analytics account.
    http://www.google.com/analytics




   This free member webinar series is brought to you by   and
Sign in with your Google account information
(Gmail address and password)




This free member webinar series is brought to you by   and
Select “Web Site” and
                                                       enter your Web site
                                                       information

                                                       Your Account Name can
                                                       be your business name.




This free member webinar series is brought to you by            and
Step 3: Install Google Analytics tracking code on
your Web site.




                                                           Google Analytics Help
                                                            feature can provide
                                                          instructions for adding
                                                            the tracking code to
                                                               your Web site.




   This free member webinar series is brought to you by            and
Sign-in to view your Google Analytics
dashboard.
1.




     This free member webinar series is brought to you by   and
2.



                                              3.




     This free member webinar series is brought to you by   and
Welcome to the Google Analytics
           dashboard!




This free member webinar series is brought to you by   and
SECRET WORD
         #1
This free member webinar series is brought to you by   and
»#1 Overall Web site traffic




 This free member webinar series is brought to you by   and
Some questions to ask:

• How many visits are there to your Web site in a given time period?

• Have the number of visits increased or decreased from the previous
  month or year?

• Do any spikes in Web traffic correlate with a specific marketing
  initiative?

• What are your average number of visits (and unique visitors) per
  month?


  This free member webinar series is brought to you by     and
Applying this data to your business:

 • Determine your Web site’s average monthly visits to establish a
   benchmark and set Web site traffic goals. Check your site traffic
   periodically to see if you are meeting, exceeding or not meeting
   your goals. Adjust your promotional efforts accordingly.

 • Analyze your Web site traffic in relation to specific marketing
   efforts—an ad in a local paper, event participation, etc. If the effort
   does not produce an increase in site traffic, reconsider future use of
   the specific initiative.



   This free member webinar series is brought to you by       and
»#2 Visits to specific pages on
 your site.




  This free member webinar series is brought to you by   and
Some questions to ask:

• What pages are your site visitors visiting?

• Do visitors come to your homepage and leave or dig deeper?

• Are there some pages getting no views while others are
  viewed often?




  This free member webinar series is brought to you by   and
Applying this data to your business:

 • Identify the most-visited pages. Make sure these pages have
   clear calls-to-action and include your important information:
   how to reach you, the services you offer, etc.

 • Identify pages you would like to get more traffic. Link to these
   pages from other pages on your site that are already getting
   more traffic.




   This free member webinar series is brought to you by   and
SECRET WORD
         #2
This free member webinar series is brought to you by   and
»#3 Referral Sources.




 This free member webinar series is brought to you by   and
Some questions to ask:
• How are visitors finding your Web site?

• Who/what is sending traffic to your Web site?

• Are visitors coming to your Web site through social media sites like
  Facebook or Twitter?

• Are visitors finding your Web site on search engines like Google?

• Are visitors being referred to your Web site from other Web sites?



    This free member webinar series is brought to you by    and
Applying this data to your business:

 • Identify social media channels that drive traffic to your Web
   site. Consider increasing promotions on effective social media
   channels to drive even more traffic to your Web site.

 • Identify other Web sites that are referring traffic to your
   company’s Web site and when suitable, reach out to the
   company to suggest co-promotion opportunities.




    This free member webinar series is brought to you by   and
Applying this data to your
business, cont.:
 EXAMPLE: Takeyourdog.com traffic (2011)




                                                             Race car driver
                                                           Robby Gordon’s Fan
                                                                Club site




    This free member webinar series is brought to you by          and
Applying this data to your
business, cont.:

 • Analyze the site visits you are (or are not) receiving from
   search engines, such as Google. If search engines are not
   driving traffic to your Web site, you will want to take a closer
   look at Search Engine Optimization (SEO) for your Web site.




    This free member webinar series is brought to you by   and
1. Understand why Google Analytics is important for
   you as a pet-sitting business owner.
2. Learn how to sign up for Google Analytics.
3. Learn the most important information Google
   Analytics “beginners” should track and why.


   This free member webinar series is brought to you by   and
Brought to you by
     Pet Sitters International
         www.petsit.com




                                 Q&A
                              Thank you for
                         participating in today’s
                                webinar!


The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

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Google Analytics 101 for Pet Sitters

  • 1. Brought to you by Pet Sitters International www.petsit.com Google Analytics 101 for Pet Sitters Beth Stultz, PSI Marketing Manager The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
  • 2. How to ask your questions Mac PC The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
  • 3. Brought to you by Pet Sitters International www.petsit.com Google Analytics 101 for Pet Sitters Beth Stultz, PSI Marketing Manager December 12, 2012 The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by
  • 4. 1. Understand why Google Analytics is important for you as a pet-sitting business owner. 2. Learn how to sign up for Google Analytics. 3. Learn the most important information Google Analytics “beginners” should track and why. This free member webinar series is brought to you by and
  • 5. Poll Questions: • Do you have a Web site for your pet-sitting business? • Are you already using Google Analytics? This free member webinar series is brought to you by and
  • 6. What is Google Analytics? This free member webinar series is brought to you by and
  • 7. Step 1: Sign up for a Google Account if you do not already have one. This free member webinar series is brought to you by and
  • 8. This free member webinar series is brought to you by and
  • 9. Enter your information and hit “Submit.” You’ll have a Google account and Gmail e- mail address. This free member webinar series is brought to you by and
  • 10. Step 2: Sign up for a Google Analytics account. http://www.google.com/analytics This free member webinar series is brought to you by and
  • 11. Sign in with your Google account information (Gmail address and password) This free member webinar series is brought to you by and
  • 12. Select “Web Site” and enter your Web site information Your Account Name can be your business name. This free member webinar series is brought to you by and
  • 13. Step 3: Install Google Analytics tracking code on your Web site. Google Analytics Help feature can provide instructions for adding the tracking code to your Web site. This free member webinar series is brought to you by and
  • 14. Sign-in to view your Google Analytics dashboard. 1. This free member webinar series is brought to you by and
  • 15. 2. 3. This free member webinar series is brought to you by and
  • 16. Welcome to the Google Analytics dashboard! This free member webinar series is brought to you by and
  • 17. SECRET WORD #1 This free member webinar series is brought to you by and
  • 18. »#1 Overall Web site traffic This free member webinar series is brought to you by and
  • 19. Some questions to ask: • How many visits are there to your Web site in a given time period? • Have the number of visits increased or decreased from the previous month or year? • Do any spikes in Web traffic correlate with a specific marketing initiative? • What are your average number of visits (and unique visitors) per month? This free member webinar series is brought to you by and
  • 20. Applying this data to your business: • Determine your Web site’s average monthly visits to establish a benchmark and set Web site traffic goals. Check your site traffic periodically to see if you are meeting, exceeding or not meeting your goals. Adjust your promotional efforts accordingly. • Analyze your Web site traffic in relation to specific marketing efforts—an ad in a local paper, event participation, etc. If the effort does not produce an increase in site traffic, reconsider future use of the specific initiative. This free member webinar series is brought to you by and
  • 21. »#2 Visits to specific pages on your site. This free member webinar series is brought to you by and
  • 22. Some questions to ask: • What pages are your site visitors visiting? • Do visitors come to your homepage and leave or dig deeper? • Are there some pages getting no views while others are viewed often? This free member webinar series is brought to you by and
  • 23. Applying this data to your business: • Identify the most-visited pages. Make sure these pages have clear calls-to-action and include your important information: how to reach you, the services you offer, etc. • Identify pages you would like to get more traffic. Link to these pages from other pages on your site that are already getting more traffic. This free member webinar series is brought to you by and
  • 24. SECRET WORD #2 This free member webinar series is brought to you by and
  • 25. »#3 Referral Sources. This free member webinar series is brought to you by and
  • 26. Some questions to ask: • How are visitors finding your Web site? • Who/what is sending traffic to your Web site? • Are visitors coming to your Web site through social media sites like Facebook or Twitter? • Are visitors finding your Web site on search engines like Google? • Are visitors being referred to your Web site from other Web sites? This free member webinar series is brought to you by and
  • 27. Applying this data to your business: • Identify social media channels that drive traffic to your Web site. Consider increasing promotions on effective social media channels to drive even more traffic to your Web site. • Identify other Web sites that are referring traffic to your company’s Web site and when suitable, reach out to the company to suggest co-promotion opportunities. This free member webinar series is brought to you by and
  • 28. Applying this data to your business, cont.: EXAMPLE: Takeyourdog.com traffic (2011) Race car driver Robby Gordon’s Fan Club site This free member webinar series is brought to you by and
  • 29. Applying this data to your business, cont.: • Analyze the site visits you are (or are not) receiving from search engines, such as Google. If search engines are not driving traffic to your Web site, you will want to take a closer look at Search Engine Optimization (SEO) for your Web site. This free member webinar series is brought to you by and
  • 30. 1. Understand why Google Analytics is important for you as a pet-sitting business owner. 2. Learn how to sign up for Google Analytics. 3. Learn the most important information Google Analytics “beginners” should track and why. This free member webinar series is brought to you by and
  • 31. Brought to you by Pet Sitters International www.petsit.com Q&A Thank you for participating in today’s webinar! The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by