The eCommerce business to a large extent is impacted by the changes happening in the world of technology, and hence evolves to be smarter, customer friendly and cost effective. Find out more on this slidedeck.

1. ECOMMERCE TRENDS 2017
W W W . P E R Z O N A L I Z A T I O N . C O M

2. WHAT IS IMPACTING THE
ECOMMERCE INDUSTRY TODAY?
The E-commerce business to a large extent is impacted by the changes
happening in the world of technology, and hence evolves to be
smarter, customer friendly and cost effective.

3. It is witnessing the emergence of technologies
like Cloud Computing, Data Analytics and
Artificial Intelligence which is going to change
the industry like never before.
SOME OF THE
TECHNOLOGIES ADOPTED
BY THE ECOMMERCE
INDUSTRY ARE –

4. WHAT ARE THESE NEW
TECHNOLOGIES STRIVING
TO ACHIEVE?
The new technologies are trying to gauge the
behavior of the potential customer more
efficiently and make adequate changes to
convert them into buyers frequently.

5. H O W I S U N I Q U E
C O N T E N T
I M P O R T A N T T O
E C O M M E R C E
S U C C E S S ?
The aim is to make customers go through
unique compelling contents, to not only
grab their attention but also help them
make an emotional relationship with the
brand.

6. SOME OF THE WAYS IN WHICH ECOMMERCE
INDUSTRY IS PRIORITIZING CUSTOMERS ARE –
• More buying opportunities
• Automated search
• Predictive Placement of products
• Express delivery

7. MORE THAN FIFTY PERCENT OF THE
TOTAL ECOMMERCE REVENUE NOW, IS
COMING FROM THE MOBILE PLATFORM.
WHY IS MOBILITY
IMPORTANT IN
ECOMMERCE INDUSTRY?

8. THE NEW BUZZWORDS OF THE
ECOMMERCE INDUSTRY ARE -
Personalization
1 2
Customizations
3
Niche Markets

9. WHAT IS
‘PERSONALIZATION’
IN A NUTSHELL?
Personalization is the
real-time addressing the
experience of the online
shopper according to
their shopping needs,
which differs from one
customer to another.

10. Personalization includes product recommendation,
personal emails and personal notification with the help
of the segmenting characteristics like geo-location,
time, browsing device and social media attributes.
WHAT ALL DOES
PERSONALIZATION INVOLVE?

11. WHY IS LINKING OUT
IMPORTANT?
Linking out makes the eCommerce
platform more noticeable, valuable,
rich with resources and also makes
people give positive participation and
contribution to the host website.

12. T H A N K Y O U
L O O K I N G F O R M O R E C O N T E N T
O N E C O M M E R C E ?
D I S C O V E R