A mixture of the overview of how social got us all in its grip to a practical use of it by a large organisation in a competitive sector. How's social become something to be more tuned into and how do you get into social sensibly and smartly.
CIPD Derbyshire & Notts Branch - Putting Social Media to work February 2015
1. 1
Putting Social Media
to work
CIPD Derbyshire & Notts Branch
03/02/2015
Becky McVittie, Resourcing Specialist RWE npower
Kirstie Houlton - CIPD Committee & TMP Worldwide
Perry Timms - CIPD Social Media & Engagement Adviser
2. www.pthr.co.uk @PerryTimms +PerryTimms
HR in a Digital Era
A new operating system for work
or a minor upgrade?
Perry Timms
Founder & Director - PTHR
CIPD Social Media & Engagement Advisor
Visiting Fellow - Sheffield Hallam University
Ambassador - #GiveBackUK
12 January 2015
3. www.pthr.co.uk @PerryTimms +PerryTimms
About todayThe only bullets from me...
- Our journey to digital
- The rise and fall of email
- The rise and rise of social
- A case study: how this works
- How to make sense of it all
- Putting social into play
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18.
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30. 30
Agenda
• Why social media at npower?
• Where we started
• Building Engagement
• A paid advertising campaign
• Learnings
• Where we’re going next…
31. 31
Why social media at npower?
Results of Social
Listening
Cheap and easy extra
tool to engage potential
candidates
Increase internal
engagement/referrals
Who doesn’t use social
media?
Employer Branding SEO
39. 39
• Don’t under estimate the need for great and regular content
• Internal buy in and engagement really important
• Organic growth will get you so far, investment in paid for activity great
way to target audiences and grow group numbers – but should be used
carefully
• It’s not just about pushing out content – moderation and monitoring is
also important
• Resource – having dedicated resource to manage the channels is key
Learnings
40. 40
• Continue to build a great content strategy
• Engage the business – social media champions
• Involve the internal audience – internal competitions to promote internal
engagement with the channels
• Support content with targeted advertising for different business areas
• Continually reviewing channels and the ‘best fit’ for our needs –
introducing Twitter in Q1 2015
Where next?
41. Determine key
recruitment
posts and
timescales
Develop
personas for
audiences we
will recruit from
Determine the
right channels
to fit the
personas and
set up channels
Advertise to
draw the
audience to our
content
(develop an
engaging
content plan)
Use the content
to drive them to
our career site
opportunities
Utopia!
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