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WAYS TO CONSTRUCT THE NARRATIVE

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WHO WILL BE YOUR
AUDIENCE

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Storytelling

  1. WAYS TO CONSTRUCT THE NARRATIVE
  2. 1
  3. WHO WILL BE YOUR AUDIENCE
  4. ASKING QUESTIONS 3 2 from WHERE 1 WHO 3 TYPE
  5. CONSIDER YOUR AUDIENCE EXPERT more detail 用細節證明 MILLENNIALS cool visuals 酷的視覺 C-SUITE simple and smart 簡單又巧妙
  6. 2
  7. 故事化 STORYTELLING 故事架構 STRUCTURE 情境舖陳 SCENARIO +
  8. 5SECTIONS 段論 T O S T R U C T U R E Y O U R P R E S E N T A T I O N
  9. BACKGROUND 背景說明 ANALYSIS 分析 CONCLUSION 結尾 OPENING 開場 SOLUTION 解決方案 5 SECTIONS
  10. 開場 OPENING 破冰 ICE BREAKING 主題 TITLE IT
  11. 背景說明 BACKGROUND TREND 趨勢 BENCHMARK 比較 現狀 STATUS QUO 環境 CIRCUMSTANCE
  12. 分析 ANALYSIS IMPACT 影響 CONSEQUENCE 後果 機會 OPPORTUNITY 痛點 PAIN POINT
  13. 解決方案 SOLUTION PRESCRIPTION 處方 計畫 PROPOSAL SURPRISE 驚喜
  14. 結尾 CONCLUSION 要點重申 REAFFIRM POINTS
  15. [ EXPERT ] [ C-SUITE ] ALLOCATION OF CONTENTS
  16. [ PROJECT ] [ PRODUCT ] ALLOCATION OF CONTENTS
  17. 3
  18. 魂 BURN THE FIRE GIVE YOUR NARRATIVE A SOUL
  19. NICE GIRL BAD WOMAN HANDSOME HERO HAPPY LIFE ONCE UPON A TIME
  20. SCENARIO PLANNING 情境規劃 CONFLICT 衝突 TRUST 信任
  21. 衝突醞釀 衝突白熱化 + 建立信任 臨門一腳情緒導引 鞏固信任 COOK THE EMOTION FERMENT THE CONFLICT LET THE CONFLICT RAISE & ESTABLISH THE TRUST CONSOLIDATE THE TRUST FINAL SHOOT
  22. V 必勝 情緒曲線 VICTORY EMOTIONAL CURVE
  23. START YOUR STORY 著手你的故事
  24. 美學行銷 Aesthetic Marketing Presentation / Infographics Coach / Analysis / Design Perpa Hsieh perpahsieh@gmail.com AESTHETIC MARKETING, perpahsieh.wix.com/amblog

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