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*



By Serena Phillips
@Lvserena
@ParisianDaySpa
*
* Create a unique, short, memorable Twitter
 handle

* Write a brief description of your business
  * Add your company’s link into your description

* Follow relevant users
  * The more ‘influence’ they have the better
  * Don’t simply follow or follow back
  * Twitter will block you!
  * Local deal companies are great followers to have

 https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter
*

* Become an authority in your space
  * Have timely relevant information
  * Keep your topics focused
* Not all post are created equal
  * Don’t anger your other social media followers with non-relevant
    posts

  * Posts on Twitter are not always appropriate for Facebook and
    vice versa

* Follow and use Twitter lists
*Create and follow Twitter lists
  *Great way to geotarget




        *
* Filter:images
                     *
* Filter:verified
* Filter:links
* Near:(City or Zip) within:10mi

* Example: food near:LosAngeles within:20mi
 filter:images filter:verified
* Posting AT LEAST one time a day
* Re-tweeting users
                                            *
* Responding to Tweets
* Live Tweeting
   * 50% More follower growth
   * Q & A sessions

* Add links
* Create interpersonal relationships
* Create a unique voice
* Using hashtags
   * Long tail

* Listen to what people are talking about
Good Use
of #




Bad Use
of #
*
*

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Twitter and Digital Marketing

  • 2.
  • 3. * * Create a unique, short, memorable Twitter handle * Write a brief description of your business * Add your company’s link into your description * Follow relevant users * The more ‘influence’ they have the better * Don’t simply follow or follow back * Twitter will block you! * Local deal companies are great followers to have https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter
  • 4. * * Become an authority in your space * Have timely relevant information * Keep your topics focused * Not all post are created equal * Don’t anger your other social media followers with non-relevant posts * Posts on Twitter are not always appropriate for Facebook and vice versa * Follow and use Twitter lists
  • 5. *Create and follow Twitter lists *Great way to geotarget *
  • 6. * Filter:images * * Filter:verified * Filter:links * Near:(City or Zip) within:10mi * Example: food near:LosAngeles within:20mi filter:images filter:verified
  • 7. * Posting AT LEAST one time a day * Re-tweeting users * * Responding to Tweets * Live Tweeting * 50% More follower growth * Q & A sessions * Add links * Create interpersonal relationships * Create a unique voice * Using hashtags * Long tail * Listen to what people are talking about
  • 8. Good Use of # Bad Use of #
  • 9. *
  • 10. *