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Step 1. Conduct a content audit.

Step 2. Place assets in open cells
under what assets do we have for
each stage of the sales cycle.

education
Persona

1
2
3
4
5
6
7

How
Engaged?
1-5 Scale

Available
Assets

Step 3. Check in with your sales
team.

solution suggestion
Assets
Needed

How
Engaged?
1-5 Scale

Available
Assets

Assets
Needed

vendor selection
How
Engaged?
1-5 Scale

Available
Assets

Assets
Needed

Step 4. Start to fill in the gaps.

implementation
How
Engaged?
1-5 Scale

Available
Assets

Assets
Needed

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How to Create a Content Map

  • 1. Step 1. Conduct a content audit. Step 2. Place assets in open cells under what assets do we have for each stage of the sales cycle. education Persona 1 2 3 4 5 6 7 How Engaged? 1-5 Scale Available Assets Step 3. Check in with your sales team. solution suggestion Assets Needed How Engaged? 1-5 Scale Available Assets Assets Needed vendor selection How Engaged? 1-5 Scale Available Assets Assets Needed Step 4. Start to fill in the gaps. implementation How Engaged? 1-5 Scale Available Assets Assets Needed