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Amplify Your Content Marketing with Video
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How do brands like Puma, Red Bull, Oracle, and Marks and Spencer lead in content marketing? How do they leverage video and rich media to amplify their brand and cut through the noise in the market? This webinar will analyze the challenges of reaching the "always-on" consumer, discuss how video fits into a content marketing strategy, and showcase highlights from Puma's historic campaign at the London Olympics in 2012. We'll also examine winning strategies from B2C and B2B that effectively deploy video across all platforms to engage larger audiences and convert more customers. Join Shiri Friedman of Brightcove to learn how to amplify your content marketing strategy with video.
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Amplify Your Content Marketing with Video
- Brightcove Amplify Your Content Marketing w/ Video Shiri Friedman Director Tech Partners, Brightcove December 3, 2013
- …let’s watch some video
- Content Marketing Is Fundamentally Changing How We Approach Marketing
- …wait a minute… is this really new?
- 1931
- Today 1.5m Subscribers 14 Languages #1 Publication
- WHAT ARE YOUR GOALS FOR CONTENT MARKETING? BRAND AWARENESS 79% CUSTOMER ACQUISITION 74% LEAD GENERATION 71% LOYALTY 64% THOUGHT LEADERSHIP 64% ENGAGEMENT 63% WEB TRAFFIC 60% LEAD MGT 45% SALES 43%
- WHAT CONTENT TYPES GREW THE MOST? RESEARCH REPORTS 44% 2012 25% 2011 52% MOBILE CONTENT 33% 15% VIRTUAL CONFERENCES 28% 10% 2013 B2B Content Marketing Benchmark, CMI/Marketing Profs VIDEO 70%
- BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO Video Works Video Always Video Everywhere
- 6300 Customers 60 Countries
- 5 7 40 Marketing Topics that may scare you ROI Stats that may excite you Customers that may inspire you
- CONTENT & CONVERGENCE
- The Rise of Content Marketing Changes the Media Mix
- Customer Journey
- Your CONTENT is your first sales call second, third…
- Brands are publishers
- TV
- Build Your Own TV Station
- x5
- Pages with video attracted more visitors and…
- increase in organic traffic from search engines. (MarketingSherpa)
- CONTENT CONNECTS
- CONNECTING DIGITAL AND PHYSICAL
- CONTENT & CHANNELS
- 2012 …..THE PC STARTED TO DIE
- As of today, the average user spends 2 hours and 38 minutes per day on their mobile devices. Source — Flurry 2013
- Online Video Consumption 30% Overall Growth YoY Source — Adobe Digital Video Benchmark Report 2013 300+% Mobile Growth YoY
- MOBILE AUDIENCES DEFINED BY TWO WORDS…
- SMART PLAYERS
- CONTENT & COMMUNITIES
- of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)
- CONTENT CONVERTS
- CUSTOMER EXAMPLE: LIZ EARLE TV Link to Liz Earle TV 60
- When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
- Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
- • Convergence • Content • Connected • Channels • Communities • Conversion
- srotter@brightcove.com Shiri Friedman sfriedman@brightcove.com
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