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Integrated
Marketing:
It's What Your Business Needs
In other words...
Integrated marketing uses a combination of
communication tools & media to spread
messages. With all these new types of marketing,
it's easy to get overwhelmed.
The Solution:Integrate them!
Integrating your marketing strategies is
essential to fully understand how your
business & potential customers interact.
Here's 3 things your business is missing
out on when integrated marketing isn't part
of your plan:
1. You're not cross-channeling your strategies
Integration strategies use a combination of traditional
advertising, public relations & new technologies to get messages to
reach their target audience.
Bottom Line:
If you're only using one channel to market,
you're not reaching nearly as many
potential customers as you think.
2. You probably forgot about your loyal customers.
It's a huge mistake to solely focus on gaining new customers, rather
than keeping old ones, too.
Design your marketing strategies around your loyal customers. Find out how
& where they want to connect with you. Then, use them to help promote you by
giving them content & discounts to share with their friends.
Bottom Line:
3. You didn't know that each channel
has its own strengths & weaknesses.
And that's okay; that's what we're here for! Use the strength
of one channel to offset another's weakness.
Bottom Line:
Being top-ranked on your SEO keywords will get you a lot of website
traffic, but won't necessarily bring back new customers like an
awesome email campaign will.

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Integrated Marketing is What Your Business Needs

  • 2. In other words... Integrated marketing uses a combination of communication tools & media to spread messages. With all these new types of marketing, it's easy to get overwhelmed.
  • 3. The Solution:Integrate them! Integrating your marketing strategies is essential to fully understand how your business & potential customers interact. Here's 3 things your business is missing out on when integrated marketing isn't part of your plan:
  • 4. 1. You're not cross-channeling your strategies Integration strategies use a combination of traditional advertising, public relations & new technologies to get messages to reach their target audience. Bottom Line: If you're only using one channel to market, you're not reaching nearly as many potential customers as you think.
  • 5. 2. You probably forgot about your loyal customers. It's a huge mistake to solely focus on gaining new customers, rather than keeping old ones, too. Design your marketing strategies around your loyal customers. Find out how & where they want to connect with you. Then, use them to help promote you by giving them content & discounts to share with their friends. Bottom Line:
  • 6. 3. You didn't know that each channel has its own strengths & weaknesses. And that's okay; that's what we're here for! Use the strength of one channel to offset another's weakness. Bottom Line: Being top-ranked on your SEO keywords will get you a lot of website traffic, but won't necessarily bring back new customers like an awesome email campaign will.