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Better

Banking
experiences
Research from the 2013 MECx Study on Banking
Across Industries, Customer Experiences are Improving

78%

of bank executives
thought their
customer
experience had
improved

Copyright © PeopleMetrics Inc.
Customer Experience is Differentiated By Feelings

Copyright © PeopleMetrics Inc.
Did you know that:
Taking action on individual customer feedback is the
#1 practice of growth Banks

Copyright © PeopleMetrics Inc.
Did you know that:
Community banks and credit unions boast NPS ratings
5x higher than national banks

Copyright © PeopleMetrics Inc.
Did you know that:

Banking customers want an experience to be enjoyable.
This is defined as one that leaves them feeling
valued, appreciated, and cared for

Copyright © PeopleMetrics Inc.
78%

28%

Did you know that:

78% of banking executives say their customer experience
has improved over the last 12 months, only 28% of
banking customers say the same

Copyright © PeopleMetrics Inc.
Interested In Learning More?

Read the 2013 MECx: Retail Banking study
by visiting the Learning Center at:
www.PeopleMetrics.com

Copyright © PeopleMetrics Inc.

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Improving Banking Experiences Through Better Customer Feedback

  • 1. Better Banking experiences Research from the 2013 MECx Study on Banking
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