Spotify's social media strategy focuses on being connected to artists and fans through sharing behind-the-scenes insights, music data and creating a sense of community. The goals are to increase paid membership by broadening users' musical tastes, staying relevant through new trends and acting as informed curators. Content ideas include sharing funny music facts, stories from artists, and engaging directly with users by addressing complaints or finding interesting things to discuss.

1. SPOTIFY
Social Media Strategy
Jazz Kao
(510)396-9421
chuchu0908@hotmail.com

2. Jazz Kao

3. Who is Spotify ?
Advisor
Confident
DJ
Greedy
Music Curator
Music Museum
Make your own
Playlist
Popular
Social
Specific
Trendy

4. Why is Spotify on social ?
Behind the scence
Community Services
Connect with Artists and Fans
Feedback
Involvement
Music Data
Personify
Show their personality
Stay relevant
Visual art
Videos (concerts)-Visual

5. Why does Spotify get out of it ?
Advocacy
Accuracy
Broadened Taste
Exclusive
Increase Paid Membership
Informed Users
Loyalty
New Trends
Relevance& Taste Makers
Unique Position

6. What content can we create
from the conversation
about Spotify?

7. Amazing
Ideas

8. Being a “real” friend of
knowing music.
Posting like a real person; a real person
who doesn’t only share the information
aobut music but also their life.
Telling people the stories which can
attract people’s attention , not just ask
people to check the playlist of artists.

9. Being a Dr. Music.
Spotify is like a music museum. It knows
music. Sharing the funny facts about
music to people. Make people want to
show off or share to their friends.

10. Being an agent who can lead
people to see what happened
behind scenes.
Many artists use spotify to launch their
music works. Spotify is like a cool person
who knows a lot artists around the world.
If we have a friend as Spotify, we must
want to ask Spotify what are the artists
doing behind the scenes. Even, we ask
Spotify to take us to meet the artists.

11. Being the bridge which connect
the brand and the users
Social media is the easist place if users want
to complain the brand. To reply and help the
complainants to solve the problems is important.
If the brand just ignore the complainants, it will
make other uses feel really bad.

12. Do not
just post same thing
in different social medias.

13. Different social medias have different users.
Their taste are differnt, either.
Different social medias have different ways to
catch users’ eyes.
We got good ideas to communicate with the
people using socia media, however, we need
to make it more specific for different social
medias.

14. What Spotify did

15. Is the text too long?
Is the logo visible?
Have we chosen the right format
for the post?
Is the call to action in the right
place?
Is this interesting in any way, to
anyone? For real?
Are we asking too much of the
person consuming the content?
Check it again.

16. What I did

17. What Spotify did

18. Is it to the point?
Is the hashtag unique and memorable?
Is the image attached high quality?
Does the voice sound authentic? Will it
resonate with the Twitter audience?
Check it again.

19. Listening is the most important thing of replying
on twitter.
To listen what did the people who tag Spotify say
and find the interesting things to reply from their
posting. Make people think the twitter account of
Spotify is a real person.
For the people who are talking the #Throwback-
Thursday, I am going to check what songs are
in the playlist first, and find the funny song title to
reply them, also with the link to the song.
@Chey520 We are so proud of #You-
FoundMe #ThrowbackThursday spoti.
fy/1KF3mn
@doobs2131 You got it! #IKnowYou-
WantMe spoti.fy/1GK28hm
What I did

20. What Spotify did

21. Is my image artsy and indie
enough for the Instagram crowd?
Have I included enough descrip-
tive hashtags?
Are my stories appealing to the
young generation?
Check it again.

22. What I did