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Social Media in US
Higher Education
2013: Survey and Case Studies
Survey:
Hester Tinti-Kane, VP, Marketing and Social Media Strategy
Jeff Seaman, Co-Director, Babson Survey Research Group
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How Today’s Higher Education Faculty Use Social Media

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Goal: Deeper look at faculty use of social
media
Fourth annual report – examining year-to-year changes in
unique types of usage for this specific population.
•Representative
national sample of teaching faculty: N = 7,969
•Historical
data: How are college faculty using social media?
Which social media do faculty use for personal communication?
Professional use? For teaching?
•New
for 2013: What value do faculty see in virtual
communities? How are faculty using social media for
assignments?
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3.
History of the Research
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4.
TYPES OF SOCIAL MEDIA USE
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5.
Personal Use
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6.
Majority of Faculty Now Use Social Media
Professionally
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7.
Use of Social Media in Teaching is Growing
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8.
PERSONAL USE
9

9.
Use of All Sites is Growing
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10.
Younger Faculty Continue in the Lead
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11.
PROFESSIONAL USE
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12.
Growth in Professional Use is Across All Sites
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13.
Older Faculty are Catching Up
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14.
Growth Across All Disciplines
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15.
Many Faculty Participate in Virtual Communities
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16.
USE IN TEACHING (Not yet!)
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17.
Technology and the Teaching and
Learning Environment
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18.
Technological Promise
The interactive nature of online and mobile
technologies create better learning environments – 2013
Strongly Agree
Strongly
Disagree
Somewhat Disagree
Somewhat Agree
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19.
Technological Concerns
Online and mobile technologies are more distracting
than helpful to students for academic work – 2013
Strongly Agree
Strongly
Disagree
Somewhat Disagree
Somewhat Agree
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20.
Communications
Impact of Digital Communication on
Communication with Students
Increased
No Impact
Decreased
0%
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10%
20%
30%
40%
50%
60%
70%
80%
90%

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USE IN TEACHING
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22.
Greater Teaching Use of All Sites
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23.
First Time: Youngest Faculty Not in the Lead
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24.
Discipline “Catch Up”
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25.
Social Media for Individual Assignments
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26.
Social Media for Group Assignments
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27.
Integrity and Privacy Remain Concerns
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28.
Privacy Issues
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29.
Social Media Case Studies
Study Team
•
Hester Tinti-Kane, Project Lead
•
Krista Jackman and Gillian Seely, Case Study Writers
•
Deborah Forrester, Market Research
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Social Media Case Studies
Objective
•
To identify faculty members whose use of social tools in the
teaching and learning process in higher education will provide
rich case studies for digital publication and conference
presentations.
•
Case studies outlined:
–
–
The rationale for that particular use of social tools
–
How the faculty member has addressed typical concerns
surrounding the use of social tools
–
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How the faculty member is using social tools
Metrics of success, if available

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Social Media Case Studies
Implications of the research
•
Faculty were chosen to highlight the use of social media to achieve one or more of the
following goals, which represent opportunities to shape a continuing series of case studies:
–
–
Extend learning outside of class
–
Support the development of social presence and a personal brand; teach appropriate
use of 21st century digital literacy in the workplace
–
Foster collaborative study
–
Foster rich discussion: student to teacher, student to student, peer questioning,
reflection, especially in online/blended courses and large classes
–
Support differentiation by focusing on individual identity development
–
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Promote experiential learning/authentic learning
Support academic goals: write clearly and concisely; build information literacy and
research skills

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Thank you! Connect with us…
Hester Tinti-Kane
@tintikane
Hester.Tinti-kane@pearson.com
Jeff Seaman
jseaman@seagullhaven.com
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