2. 2 non-chain hotels
Hotel Saint Paul le Marais and Duo Hotel
get some criteria in common:
Independent hotel
Three star hotel
Location: Marias district in Paris
Antique architecture but renovated inside
the hotel
3. Hotel Saint Paul Le Marais
“A charming three star hotel, with an ideal location right in
the heart of the Marais, just steps from Place des Vosges
and the Bastille Opera”
Bedrooms:
28 rooms decorated in Louis Philippe style but
modern equipment
Breakfast room
Lounge with patio
Services:
Free Internet access: Wi-fi
Conciergerie
Laundry
Air-conditioning in the hotel
4.
5. Duo Hotel
“With its architectural character, the Duo hotel
plays up relaxed luxury on a firmly
contemporary note.”
Bedrooms :
58 rooms and suites refined and comfortable
Bar
Lounge where is served the breakfast
Sauna, fitness room
Services:
Free Internet access
6.
7. Is it easy to find?
By Brand name
First result
(after commercial
links)
9. Is it easy to find?
By location
Hotel Saint Paul Le
Marais appears on
the map and in the
first results
Duo Hotel appears in
the fourth page
10. The third party sites
The third party sites appear in the
commercial links
11. Competitors
Competitors are non-chain
hotels also, some of them are
niot located in the marais
district
12. How the site is easy to use?
Hotel Saint Paul Le Marais
The home page describes the architecture
of the building and the privilege of the
hotel location.
It presents briefly the different services of
the hotel.
13. How the site is easy to use?
Hotel Saint Paul Le Marais
Brief description of the guestrooms,
No details about amenities
attention is focused on the pictures.
14. How the site is easy to use?
Hotel Saint Paul Le Marais
Location of the hotel thanks to google
map
A book online window is present on all
the pages of the website
15. How the site is easy to use?
Duo Hotel
On the home page there are few words
about the hotel its decoration and its
atmosphere
16. How the site is easy to use?
Duo Hotel
Guestrooms: as the home page, the
information relate to the decoration of
the bedrooms and to the designer
17. How the site is easy to use?
Duo Hotel
Location of the hotel thanks to google
map
Rate page through the client can book
(book online with supplement)
20. Conclusion
Hotel Saint Paul Le Marais is doing a better
direct sell effort because:
Client doesn’t pay a supplement if he
books directly through the hotel website
2 different names of websites:
http://www.hotel-paris-marais.com/
http://www.hotelparissaintpaullemarais.com/
These two websites appear in the first
result!
