A presentation, with examples, of how travel sites and blogs connect with their customers through content marketing. Check out my blog for more information about content marketing.

1. How to connect
with your
customers
again
Make content great again
Paula C. Blázquez Rossbach Student number 7680441
Fig 1. Hietsch S. (n.d.). Picture of a map on the phone [photograph]

2. Introduction
In this day and age, is difficult to
find somebody who doesn’t like
to travel.
Some people do it for work,
others for pleasure and the
lucky ones for both reasons.
Experts on travelling have their
tricks to get the best deals in
terms of travelling.
Other people just go to the
same website all the time,
probably because they didn’t
have any problem with that
airline or website.
But, most of the people know,
at least, one travel website that
they go to book their travel.
Fig 2 Kim S. (2018) Picture of a plane flying. Credit to
AP[online]
Link to SlideShare

3. Fig 3. Screenshot of the navigation menu bar of the Intrepid website.
v All social media channels are up to date.
v The navigation menu its segmented between
countries, experiences and age. This way makes
it easy to target your audience.
v Australian tour operator that
offers exclusive adventures
around the world.
v Good images and video.
v The homepage contains
reviews, a video and a call-
to-action at the end with the
different social media
platforms and the blog.
v The Intrepid website has a
very simple and clear post
about how they are dealing
with the COVID-19 outbreak
with FAQs and a way to
contact them.

4. The importance of Call-To-Action
v This is another example of a Call-To-Action, from the website Intrepid,
you can save your favourite trips, temporarily. If you want it to be saved
for longer you have to sign up.
Fig 4. Screenshot of the shortlisted trips from the Intrepid website.

5. The importance of call-to-action
Fig 5. Screenshot of the call-to-action in the Young Adventuress blog
v A good example of a Call-To-Action from The Young Adventuress blog. This CTA is
personalised because it let you choose between 3 different topics that you can get
emails about.

6. The importance of knowing your audience
Fig 6. Two screenshots of the website Momondo, on the left in Spanish, on the right in English.
v Momondo’s website has different market pages for the countries that they operate
with a different post that could be of interest for the population of that country. In the
example of the picture above, on the Spanish website (left), appears two posts, one
about 20 apps for travelling in 2019 and how to make a travel to Vietnam. The English
website it’s more focus on eco and sustainable travelling.

7. eBook as a CTA
v The Amateur
traveller gives you
as a gift an eBook
once you
subscribe.
v Could be a good
guide for travellers
and as well a good
way to get
subscribers to the
website.
Fig 7. Screenshot of the CTA of the Amateur Traveller

8. Podcast
v Often podcast can be seen as something just for journalist or professionals on
the field. But everyone could do a podcast, even a travel company. Could be
about something in general or could be a niche in the travel industry. A company
who makes a weekly podcast could encounter with many listeners taking notes
about the tips and opinions on different countries.
v Chris Christensen creator of the
podcast The Amateur Traveller in
2005 has nearly 1000 episodes.
His podcast is very helpful to
choose which country to visit.
v Woman Who Travel is an
example of how, in this case,
the magazine Condé Nast
Traveller has exploited a niche
that not many people has.
Fig 8. Logo of the
Amateur Traveller
Fig 9. Logo of the Women
Who Travel Podcast

9. Travel websites
v Holiday Pirates a travel website that has the concept of getting
the “best travel deals”. Based on many countries in Europe and
as well the USA.
v This website includes many filters. For example
minimum temperature and the rating in
TripAdvisor.
v For searching, flights include any destination and
you can select the whole month and how long
you’re staying for. Very helpful for people who
don’t know where to go.
Fig 10. Screenshot of the bar search and filters of the website Holiday
Pirates.

10. Travel websites
v Srprs.me is a travel website
like any other one. The only
difference is that they don’t
tell you the destination until
you’re in the airport.
v Some people like to travel
but they don’t know where
with Srprs.me you can
discover new places without
the hassle of choosing
v You pay for the
flight and the
hotel but
without knowing
where
Fig 11. Screenshot of how Srprs.me works.

11. Mobile Apps
vThe mobile apps have become a
popular choice to book holidays.
vThe popular travel websites, like
Momondo, Skyscanner, booking.com
have an app and a website.
vHITLIST just has an app. That helps you
find the best deals for travelling. You
can either make a list or check which
are the cheapest at that moment. Takes
you straight to the website to book the
flight ticket.
vYou can mark once you’ve been there
so it doesn't show you anymore.
vThe only thing negative is that you
can’t book hotels or car deals through
there.
Fig 12. Phone screenshot of the Hitlist app.

12. Travel websites
v Expedia is a travel site. You can book the whole holiday package of flight, hotel
and car with them. Although you have to book the flight, hotel and car separate
Expedia gives you the best deal at that moment.
Fig 13. Screenshot of Expedia website homepage.

13. Travel websites
v Something that I find very
useful is that Expedia
gives you tips to do in the
location that you choose.
Although none of the
suggestions is for free.
v You have as well a filter
on the left. You can select
what does interest you
instead of scrolling
through everything.
Fig 14. Sceenshot of the section ”Things to do” on the Expedia website

14. Influencers campaigns for travel brands
v Influencer marketing is the key
to success for new campaigns.
v Many travel sites are using
influencers to boost up their
brand awareness and increase
sales.
v Any travel site could do it.
From a hotel to a travel agency
or an airline.
Fig 15. Online profile of Martin Garrix

15. References
v Joint Views (2018), “11 example of successful content marketing by travel companies” Joint
Views [online] Available here: https://www.jointviews.com/blog/content-marketing-travel-
companies/ [accessed 17th April]
v Christensen C. (2020) “The Amateur Traveller website” The Amateur Traveller [online] Available
at: https://amateurtraveler.com/ [accessed 17th April]
v Fig 1. Hietsch S. (2019) “Picture of a map on a phone” Unsplash [photograph] Available at:
https://unsplash.com/photos/RUJYUXwj3s0 [accessed 16th April]
v Fig 2 Kim S. (2018) Picture of a plane flying. Credit to AP The Telegraph [online] Available at:
https://www.telegraph.co.uk/travel/travel-truths/why-planes-are-painted-white/[accessed 21st
April]
v Fig 3 and Fig 4. Taken from the website Intrepid Travel (2020) Intrepid [online] Available at:
https://www.intrepidtravel.com/uk [accessed 18th April]
v Fig 5. Screenshot of the call-to-action in the Young Adventuress blog. The Young
Adventuress(2020) [online] Available at: https://youngadventuress.com/ [accessed 16th April]
v Fig 6. Booking Holding Inc. Momondo [online] Available at:
https://www.momondo.es [accessed 17th April]
v Fig 7 and 8. Are taken from the website The Amateur Traveller. The Amateur Traveller [online]
Available at: https://amateurtraveler.com [accessed 17th April]
vFig 9. Logo and information taken from the website Condé Nast Traveller. Condé Nast Traveller
[online] Available at: https://www.cntraveler.com/package/women-who-travel [accessed 17th
April]

16. References
vFig 10. Screenshot of the bar search and filters of the website Holiday Pirates. (The
information as well) Holiday Pirates [online] Available at:
https://www.holidaypirates.com/ [accessed 18th April]
vFig 11. Screenshot of how Srprs.me works. Information taken as well from the
website Srprs.me [online] Available at: https://srprs.me/uk [accessed 21st April]
vFig 12. Phone screenshot of the Hitlist app HITLIST[Mobile app] Available at
http://www.hitlistapp.com/ [accessed 21st April]
v Fig 13 and 14. Expedia group company (2020) Expedia.co.uk [online] Available at:
https://www.expedia.co.uk/ [accessed 21st April]
vFig 15. Online profile of Martin Garrix Instagram [online] Available at:
https://www.instagram.com/martingarrix/ [accessed 21st April]
v Tayla (2019) “7 Great Travel Influencer Campaigns tat increased the Sales of Travel
Brands” PMYB [online] Available at: https://pmyb.co.uk/7-great-travel-influencer-
campaigns/ [accessed 21st April]
v Adams R.L (n.d.) “Top Travel Websites For Planning Your Next Adventure” Forbes
[online] Available at: https://www.forbes.com/sites/robertadams/2016/03/29/the-
worlds-best-travel-websites/ [accessed 9th April]

17. v MacHale D. (2018) “58% of people prefer to use apps to search for travel. What
does that now mean for you?” TravelPort [online] Available at: https://blog-
digital.travelport.com/travelport-digital-research-reveals-role-of-mobile-in-travel-0
[accessed 22nd April]
v Gutierrez L. (n.d.) “3 Travel Brands Crushing Influencer Marketing”
SocialHospitality [online] Available at: https://socialhospitality.com/2019/05/3-
travel-brands-crushing-influencer-marketing/ [accessed 22nd April]
v MediaKix (n.d.) “Case Study: Airbnb’s Celebrity-Focused Instagram Marketing
Strategy” MediaKix [online] Available at: https://mediakix.com/blog/airbnb-
marketing-celebrity-instagram-influencers/ [accessed 22nd April]
References