Get your crayons back!

Get Your Crayons Back! Creativity in communications Rosetta Public Relations Inc.

What do we mean by ‘creativity’? ,[object Object],[object Object],[object Object],[object Object],[object Object]

But seriously… what is creativity? ,[object Object],[object Object],Duchamp’s ‘readymade’ art

Are you born with it? ,[object Object],[object Object],[object Object],[object Object]

Get your crayons back ,[object Object],[object Object],[object Object],Superman by Robbie, age 4

Where does creativity come from? ,[object Object],[object Object],[object Object],[object Object],[object Object],WS Burroughs, author of Naked Lunch and father of the GETS principle

Originality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Argument for creativity ,[object Object],[object Object],[object Object],[object Object]

Creativity for large organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conditions for creativity ,[object Object],[object Object],[object Object],Who would’ve thought BK management would back this?

Are there limits to creativity? … yes

Disciplined creativity ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Basic principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eating the tangerine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Try three types of thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perspectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generating ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generating ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brainstorming ,[object Object],[object Object],Phase Thinking type Generate ideas Blue-sky Share them Blue-sky First sort Realistic Short list Realistic/critical Best idea Critical Refine (process)

Sample brainstorming structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paul McIvor 416.516.7095 416.906.1276 C [email_address] www.RosettaPR.com Contact

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