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Optimizing Your Facebook Business Page

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Optimizing Your Facebook Business Page

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The main objective of creating a Facebook business page is to stimulate engagement and get more web traffic and sales. Therefore, it is important to make it more personal, relatable, and interesting for your target audience.

Learn and use some Facebook page optimization techniques to improve user experience and your page visibility, which are both crucial to your online success. https://advdms.com/blog/optimizing-your-facebook-business-page

The main objective of creating a Facebook business page is to stimulate engagement and get more web traffic and sales. Therefore, it is important to make it more personal, relatable, and interesting for your target audience.

Learn and use some Facebook page optimization techniques to improve user experience and your page visibility, which are both crucial to your online success. https://advdms.com/blog/optimizing-your-facebook-business-page

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Optimizing Your Facebook Business Page

  1. 1. Optimizing Your Facebook Business Page B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S https://advdms.com
  2. 2. Socialmedia,asa whole,isnowoneof thebestmarketing platformsforalltypes ofbusinesses.While othermarketing strategiesarecostly, thisoneisfreeand maybringyouhigher profits!
  3. 3. AFacebookbusiness page,whenoptimized properlyusingwhite hatSEO,canmaximize conversions.Itcan becomeyoursecond homepageforyour businessonline.
  4. 4. Youwanttokeepyour Facebookpage interestingtoincrease brandawarenessand yourcustomerbase.No onewantstoseeall imagesoralltextonyour Facebookpage,somix themup.Seesomeofthe bestFacebookpage optimizationtipsbelow:
  5. 5. 1.SelecttheRight Name It’sveryimportantto havetherightnamefor yourFacebookpage. Thefirstfewwordson yourFacebookpage titlearethemost significantforGoogle.
  6. 6. Stuffingthetitlewith generickeywordswill notwork,andyoucan bepenalized.Choosea namethatbest representsyour businessandshowsits personality.It’sbestto useorincludeyour brandname.
  7. 7. 2.PayAttentiontothe AboutUsSection Peoplecheckingyour Facebookbusinesspage willwanttoknowmore aboutyourcompany.They areaftertheproductsand servicesyouoffer,your location,contactnumber, businesshours,andmore. TheAboutUssectionisthe bestplacetoemphasize thisinformation.
  8. 8. Similarly,youshould createametadescription, notexceeding160 characters,tobeusedas asnippet.Thiswillhelp yourFacebookpagerank inSERPs.
  9. 9. Also,picktheright categoryforyour business.Areyouan organizationor institution?Doyou offerproductsand services?Areyoua publicfigure?Theseare justsomeoftheoptions tochoosefromwhen selectingacategory.
  10. 10. 3.OptimizeYourPosts orUpdates Thefirstfewcharactersof yourFacebookpostserve asthemetatagsin SERPs.Facebookpage optimizationshould includethepostingof relevantcontent,photos, links,oracombinationof these.
  11. 11. Herearethreedifferent waysyoucanpostastatusto yourFacebookpage. 1.Statusupdatewithalink: WhenyoutypeinaURLon yourtimeline,Facebookwill pullinavailableimagesand headlinesfromthelinked page.TheURLtext,images, andtitlewillallbecomea clickablelink.Makeitmore interestingbyaddingalittle contextoraquestionto stimulateengagement.
  12. 12. 2.Facebookphoto,with linkincaption:This strategyismoreeffective incatchingpeople’s attention.Addalinkto thestatuswithashort blurbordescription.You canalsorepurposeyour pinnedimageson Pinteresthere!
  13. 13. 3.Text-onlystatus updates:Therearestill peoplethatpreferatext- onlystatusupdate.This typeofpostingisalmost alwaysinformative.
  14. 14. Testeachoneandsee whichwillgetyouthebest resultsindrivingtrafficto yourwebsite. Youalsohavetokeepyour postsrelevantandfresh.If not,youwon’tguideor enticevisitorstobuyyour productsorbookyour services.Ifthereisn’t anythingonyourpagethat isinteresting,returnvisits arenearlyimpossible.
  15. 15. 4.UseFacebook’sNew Features Facebookisconstantly updatingitstoolsand features,whichmakes runningabusinesspage easier.Tokeepyour Facebookpagewell- optimizedforSEO,be surethatyoukeepaneye outforanynewfeatures andusethem.
  16. 16. Oneofthebestexamples istheCalltoAction buttononaFacebook page.Thisallows consumerstointeract withyoueasily.
  17. 17. ContactUs ContactUs SignUp BookNow ShopNow UseApp WatchVideo PlayGame Thereare7typesofactions tochoosefrom.Chooseone thatisthemostappropriate foryourbusiness:
  18. 18. 5.AddKeywordsto YourFacebookPage Strategically Theuseofoptimized keywordsremains crucialinsocialmedia posting.Placeyour targetedkeywordsinthe mostimportantpartsof yourFacebookpage.
  19. 19. Includetheminthe AboutUssection,page title,andURL(if possible)tomakethem visibleonthefrontpage andinsearchresults. Still,remembernotto overdoit.Mentionthem naturallyintheproper context.
  20. 20. Facebookpage optimizationtakestime, andthebusinessesthat winaretheoneswillingto investinunderstanding howtheiraudience navigatestheInternet. Withthehelpofour social mediaexperts,youcan relaxwhilewatchingthe growthofyourbusiness Facebookpage.Contactus todayforaconsultation.
  21. 21. info@advdms.com EMAIL ADDRESS (877)237-6969 PHONE NUMBER https://advdms.com/blog CLICK BELOW TO VISIT OUR BLOG: Contact Details https://www.facebook.com/AdvancedDigitalMediaServices/ FOLLOW US ON: https://www.linkedin.com/company/advanceddigitalmedia/ https://twitter.com/advdms_com https://www.instagram.com/advanceddigitalmediaservices/

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