O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Transmedia Storytelling                       und ARGsPatrick MöllerBerlin, 29.03.2012
VomGeschichtenerzählen
„The universe is made of stories, not of atoms“                                      Muriel Rukeyser                      ...
Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
Fotonachweis:CC-BY2.0 - Cliff | Link
Fotonachweis:PD - Powerhouse Museum | Link
Und wann wird esTransmedia Storytelling?
Fotonachweis: Henry Jenkins| Link
Bildnachweis: Jenna Garfunkel | Link
Bildnachweis: Brooke Thompson | Link
Beispiel I:Push 11 – Das Kind   (vm-people)
Fotonachweis: CC-BY-SA - Richard | Link
Click here to open the video in your        browser and watch it                                       Film: Push 11/berli...
Fotonachweis: Die Fotos wurden von Teilnehmern des      Alternate Reality Games zur Verfügung gestellt
Click here to open the video in your        browser and watch it                                                          ...
Buchcover: © by Droemer Knauer Verlag
Screenshot: ARG-Reporter | Link
Screenshot: ARG-Reporter Forum | Link
Screenshot: ARG-Reporter Wiki | Link
Beispiel II:Unberührbar – Cagot   (vm-people)
Screenshot: Spitzohrs Blog| Link
Screenshot: In-Game Webseite von Hermann von Balthasar| Link
Screenshot: In-Game Webseite vom Archäologischen Institut Brandenburg | Link
Screenshot: In-Game Webseite von Bea Sarstedt | Link
Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link
21               3                                                     4                                         1: Screen...
Click here to open the video in your        browser and watch it                                                          ...
Beispiel III: Sherlock  (BBC)
Click here to open the video in your        browser and watch it                                                       Tra...
Screenshot: Website von Sherlock| Link
Screenshot: Sherlock (BBC One)
Screenshot: Sherlock (BBC One)
Screenshot: Dr. Watsons Blog | Link
Screenshot: Dr. Watsons Blog | Link
Screenshot: Facebook Post| Link
Screenshot: Screenshot in Blogpost by Siobhan O‘Flynn | Link
Weitere Beispiele
Fotonachweis: Adele im Logenverlag „Das Wilde Dutzend“ | Link
Bildnachweis: Die Guten, die Bösen und die Toten, erschienen im Logenverlag „Das Wilde Dutzend“ | Link
Fotonachweis: Verschiedene Fotos von Empfängern des Rabbit-Hole-Diktaphones | Link
Screenshot: In-Game Webseite der Medizinischen Privatuniversität Berlin | Link
Click here to open the video in your        browser and watch it                                                   Trailer...
Click here to open the video in your        browser and watch it                 Filmnachweis: Zusammenfassung des ARGs „D...
Noch ein bisschenTheorie zum Schluss
www.tmsb.de
Vielen Dank für Ihre Aufmerksamkeit!               @patmo     p.moeller@imaginary-friends.de    http://www.imaginary-frien...
Transmedia Storytelling und ARGs
Transmedia Storytelling und ARGs
Transmedia Storytelling und ARGs
Próximos SlideShares
Carregando em…5
×

Transmedia Storytelling und ARGs

2.458 visualizações

Publicada em

Hier gibt es einen Bericht dazu: http://bit.ly/Ky5hdi

Best Cases deutschsprachiger Transmedia Storytelling Projekte (meist aus dem Feld der Alternate Reality Games), aufbereitet für einen Vortrag beim Young Masters Seminar des ADC in Berlin.

Die Titelgrafiken entstammen übrigens unserem Website-Theme, welches uns von Elegant Themes zur Verfügung gestellt wurde - http://www.elegantthemes.com/

Da meine Notizen sich nicht im Transcript wiederfinden und aus einem mir bislang unbekannten Grund mein eigener Kommentar mit den Notizen immer wieder verschwindet, stelle ich die Notizen nun als PDF zur Verfügung: http://bit.ly/ADC_YM_2012

Publicada em: Diversão e humor
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Transmedia Storytelling und ARGs

  1. 1. Transmedia Storytelling und ARGsPatrick MöllerBerlin, 29.03.2012
  2. 2. VomGeschichtenerzählen
  3. 3. „The universe is made of stories, not of atoms“ Muriel Rukeyser Fotonachweis:CC-BY2.0 - NASA | Link
  4. 4. Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
  5. 5. Fotonachweis:CC-BY2.0 - Cliff | Link
  6. 6. Fotonachweis:PD - Powerhouse Museum | Link
  7. 7. Und wann wird esTransmedia Storytelling?
  8. 8. Fotonachweis: Henry Jenkins| Link
  9. 9. Bildnachweis: Jenna Garfunkel | Link
  10. 10. Bildnachweis: Brooke Thompson | Link
  11. 11. Beispiel I:Push 11 – Das Kind (vm-people)
  12. 12. Fotonachweis: CC-BY-SA - Richard | Link
  13. 13. Click here to open the video in your browser and watch it Film: Push 11/berlinkriminell 08/11/HORATIO Produziert durch: vm-people GmbH | Link
  14. 14. Fotonachweis: Die Fotos wurden von Teilnehmern des Alternate Reality Games zur Verfügung gestellt
  15. 15. Click here to open the video in your browser and watch it Film: Wer war ich? Produziert durch: vm-people GmbH | Link
  16. 16. Buchcover: © by Droemer Knauer Verlag
  17. 17. Screenshot: ARG-Reporter | Link
  18. 18. Screenshot: ARG-Reporter Forum | Link
  19. 19. Screenshot: ARG-Reporter Wiki | Link
  20. 20. Beispiel II:Unberührbar – Cagot (vm-people)
  21. 21. Screenshot: Spitzohrs Blog| Link
  22. 22. Screenshot: In-Game Webseite von Hermann von Balthasar| Link
  23. 23. Screenshot: In-Game Webseite vom Archäologischen Institut Brandenburg | Link
  24. 24. Screenshot: In-Game Webseite von Bea Sarstedt | Link
  25. 25. Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link
  26. 26. 21 3 4 1: Screenshot Cagot Enhanced E-Book App | Link 2: Foto des russischen Mahnmals im Treptower Park von Das weiße Kaninchen | Link 3: Seite aus einem alten, baskischen Tagebuch aus der Cagot App | Link 4: Foto des Fackelumzugs beim Finalevent von Tom Knox | Link
  27. 27. Click here to open the video in your browser and watch it Trailer: Cagot Produziert durch: vm-people GmbH | Link
  28. 28. Beispiel III: Sherlock (BBC)
  29. 29. Click here to open the video in your browser and watch it Trailer: Sherlock Produziert durch: BBC One | Link
  30. 30. Screenshot: Website von Sherlock| Link
  31. 31. Screenshot: Sherlock (BBC One)
  32. 32. Screenshot: Sherlock (BBC One)
  33. 33. Screenshot: Dr. Watsons Blog | Link
  34. 34. Screenshot: Dr. Watsons Blog | Link
  35. 35. Screenshot: Facebook Post| Link
  36. 36. Screenshot: Screenshot in Blogpost by Siobhan O‘Flynn | Link
  37. 37. Weitere Beispiele
  38. 38. Fotonachweis: Adele im Logenverlag „Das Wilde Dutzend“ | Link
  39. 39. Bildnachweis: Die Guten, die Bösen und die Toten, erschienen im Logenverlag „Das Wilde Dutzend“ | Link
  40. 40. Fotonachweis: Verschiedene Fotos von Empfängern des Rabbit-Hole-Diktaphones | Link
  41. 41. Screenshot: In-Game Webseite der Medizinischen Privatuniversität Berlin | Link
  42. 42. Click here to open the video in your browser and watch it Trailer: Die Zeit Wird Knapp Produziert von: vm-people GmbH | Link
  43. 43. Click here to open the video in your browser and watch it Filmnachweis: Zusammenfassung des ARGs „Der Regler“ durch den Daily Investigator Produziert von: vm-people GmbH | Link
  44. 44. Noch ein bisschenTheorie zum Schluss
  45. 45. www.tmsb.de
  46. 46. Vielen Dank für Ihre Aufmerksamkeit! @patmo p.moeller@imaginary-friends.de http://www.imaginary-friends.de/ Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link

×