1. Broke Enthuasiasts + Internet
Marketing
= Profit.
Combining Retro Gaming And Incentive Marketing
Into A Profit Making Machine
2. Element One: Retro Gaming
Over 5 million video games have been made
until today.
Countless classics are still mentioned in the
video game press every day. They are like
movies and books: A whole culture!
- Examples: Bioshock, System Shock, To The
Moon, Deus Ex
3. Still Value In Them? You Bet!
49% of European gamers like to revisit classic
games
Constantly mentioned by the press - even the
traditional one!
- Shops like Good Old Games (GOG) raked in
$34 million in revenue alone in 2018
7. Element 2: CPA Incentive Marketing
Online companies need customers -
sometimes even paid ones!
- App installs, entering private information in
exchange for a chance to win something…
. and customers and affiliates get paid for it.
8. A thriving industry
- Incentive marketing has been around for
years!
Several advertising companies rely almost
exclusively on it… and they’re making millions!
9. Example: CPALead, A Key Player
CPALead is a company based in Las Vegas
Revenue: $21 Million a year
Has been in the business of incentive marketing
for 16 years now!
10. And who are the advertisers?
Banks! Game Developers! Sweepstake
companies! App developers!
16. And Why Would Users Go Through
These Offers?
To make some easy money.
Or to get something from it!
17. Content Locking: Download This
App And Get A Reward!
A very accepted business model.
End users get access to exclusive content in
exchange for downloading an app.
Some websites even offer expensive gift cards
in exchange for signing up for free trial offers!
19. Summary
Companies pay for users and customers.
They pay quite a bit for that
… and this has been going on for years!
20. Element 3: Affiliate Marketing And
Website Owners
Countless websites exist on video games. A lot
of them are small
And an impressive amount of websites are
online just to offer customers a way to
download video games for free!
21. … And They Want To Male Money!
But How?
Displaying Ads and popups annoys visitors and
pays really bad.
$1-2 Dollars per thousand website visitors is a
common payout for these kind of ads.
23. There Is Still Affiliate Marketing…
Website owners can advertise products and
earn a commission for sales.
A very common business model, and a main
source of income for many website owners.
24. … But The Payouts Are Horrible For
Retail Games!
25. 6% ?!!
Example: System Shock 2 costs $9.99 at Good
Old Games
$9.99 x 0.06 = Less than 60 Cents
And that’s only if the player actually buys it!
30. We Can!! Enter Element 3: Game
Key Stores
Several retailers offer video game keys for
cheap
Very easy to use for the end customer- the
player.
Discounts of 80% and more!
32. User Convenience? Maximum!
Game comes as a software key, that can be
used with game clients like Steam
Gamers are very used to these tools, game can
be activated and downloaded automatically.
36. Our Business Model: Free Video
Games For The Customer, In
Exchange For Doing Simple Tasks
37. Putting It All Together
People like old games, but gam
expensive
Website owners offer content a
downloads of these games (ille
time!), but they struggle to mak
We know how to get the games
Advertisers will pay us money f
people to do something easy fo
Even if we pay the customer fo
38. A Win-Win For Everybody!
The end customer gets a free video game worth
$9.99
(Which we pay only $1.5 for… lol)
We pay the website owner a way higher
commission than other affiliate programs
And we get a nice, fat cut of it all!
39. And Do Numbers Work Out? Hell,
Yeah!
Example: End customer has to download one
app, and to enter one free sweepstake
Payout to us: 1.5$ for the app, $2 for the
sweepstake
Website owner gets 1$ from us for every user
who does this
We pay $1.5 for the game key
40. Our Profit
We have costs of $2.5 (costs for the video
game key + $1 for the website owner
Advertising agency pays us $3.5
Our profit: $1
That’s 40% Per Transaction
