1. EDWARD GORMAN
15833 N 24th Ave | Phoenix, AZ 85023
602-363-5771 | egorman72@gmail.com | www.linkedin.com/in/edwardgorman | @EdwardGorman72
Summary
Trusted and experienced with a rookies appetite. A confident, persuasive manager who has a strong professional demeanor, and a
proven ability to create, maintain and enhance client relationships. A driven individual who will have a significant impact on the overall
value and future success of any company that I join. I thrive in a fast-paced, agile and dynamic environment, conducive to growth in any
setting.
Competencies
 Sales and marketing tools and techniques. Four P’s
of Marketing
 Social media strategies and tools
 Account development and in-store placement
improvement
 Manage and develop store relationships
 Expanding product mix and placement at existing
customers
 Competent recruitment of volunteers and staff for
monthly and yearly quotas.
Professional Experience
Account Manager – Advanced Business Professionals 2015- Present
Lead Account Manager of the following associations. Arizona Sign Association, Western States Sign Council, The Neon Group
and the Utah Sign Association.
Preparing account service-related documents such as meeting agendas, meeting reports, proposals and other client
communications and correspondence. Attend board meetings, develop special events for each associations from the ground
up.
Participating in and documenting discussions during client meetings and conference calls. Reviewing vendor quotes. Verifying
production specs for the sign industry.
Creating and/or providing feedback on project estimates and timelines using social media and website maintenance. Fielding
and processing internal information requests for various sign companies. Executing and publishing the newsletters for each
association. Other duties include developing surveys and emails that target each association on a monthly basis.
Maintain the financials of each association, using QuickBooks and online banking. Handle all inbound communications from
association members and our parent organization, the International Sign Association.
Team Supervisor - LS travel retail North America 2015
Managed two of LS travels gift shop locations at The Sheraton Downtown and The Arizona Grand Resort with sales of
approximately $10,000 per week.
Handled all merchandising, inventory control, ordering, cash control, and maintenance for both locations.Hire, train, and
coordinate a staff of 10 at both locations including developing relationships between vendors and hotel staff.
Worked with corporate to develop local marketing and advertising strategies, supplementing national campaigns, in the resort
shop division of LS travel.
Inspire sales staff to develop and implement special promotions and events. Actions included visual merchandising how-to’s,
training of product placement resulted in 20% increase in YOY profits.
Managed the store’s stock levels – Made key decisions about stock level and stock control. I assisted in buying of product mix
at local shops.
Analyzed sales figures – Utilized IT to record sales figures for data analysis and forward forecasts. Used Four P’s of Marketing.
Price, Promotion, Place and Product to implement the overall marketing plan of LS Travel. Analyzed and interpreted trends to
facilitate planning that were unique to each location.

2. Territory Account Manager - Excell Marketing 2004 to 2015
Developed territory by establishing and curetting account relationships with key mass-retailers. Major retail distributions and
marketing experience with Target, Walmart, Walgreens, AAFES, Kroger, and Best Buy.
Territory included Phoenix Metro, Prescott, Flagstaff and Las Vegas Metro markets. Developed a ‘Regional Ambassador’
presence with Comic Con, Consumer Electronics Show (CES) and local hobby, gaming and collectible retailers.
Created and managed product mix, pricing and sales targets, and ensured high level of service to regional and store
management, and logistics partners. Collaborated on mutually beneficial POG placement.
Increased incremental sales 50% in fiscal year 2014 in the west region. Top Best Buy account in 2011 and 2012. Awarded top
Territory Account Manager of the Quarter, 2012. Nominated for top Territory Account Manager 6 times.
Train and develop merchandising partners and associates in Arizona, Nevada and California on Excell Marketing procedures.
Plan/carryout/support local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with
other organized marketing activities, e.g., product launches, promotions, advertising.
Respond to and follow up sales inquiries using appropriate methods. Communicate, liaise, and negotiate internally and
externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
Administrative Assistant - Remax Achievers 2003 to 2004
Assist in daily operations of the office, take pictures and other research into existing clients and potential sellers. Manage
database, answer phones, develop promotional calendars, brochures.
Sales Associate - Dillards 2001 to 2003
Perform sales duty functions, assist in merchandising and product sale of product in the mens dept.
Volunteer Coordinator - American Red Cross 2000 to 2001
Recruit, retain and recognize volunteers in the Special Transportation Department. Track volunteer hours and database
experience through Raisers Edge. Editor and publisher of BI-monthly newsletter, CrossStreets. Develop press releases, PSA's,
feature stories for newspapers, on air exposure, and drive clients to and from their medical appointments. Attended various
council meetings on volunteerism within Maricopa County. Extensive knowledge of the Phoenix Metro market. Successfully
recruited 50+ volunteers for fiscal year 2000. Red Cross volunteer since 1993. Extensive knowledge of non-profit
environment, from development to budgeting.
Mobile Studio Supervisor - Recording for the Blind and Dyslexic 1999 to 2000
Managed a staff of employees in the mobile studio. Oversaw the recordings of volunteers in mobile studio. Edited content of
recordings, transferred audio takes to CD and tape.
EDUCATION
Mansfield University, Mansfield, PA
BS Mass Communications Double Minor in Theater Arts and Journalism 1998
University Senator 1997-98
Internship- Planned public relations campaign for a professional wrestling event held at Mansfield University. Chaired the
Mansfield Activities Council's coffeehouse (concert &variety) Division from 1996 to 1998. Set up and negotiated contracts for
headline concerts such as The Fugees as well as many other smaller venues. Skilled in setting up sound stage productions for
concerts. Experience in soundboard operation and A/V set up. Coordinated the public relations campaigns in conjunction with
the SAO from 1996 to 1998. Extensive experience writing press releases, developing key messages and accounting. Established
media contacts for campus special events and programs, which include concerts, speaking engagements and special events
throughout the campus. Board Member of the College Community Services Incorporated Director's Board.