Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.

1. Link Building in 2017:
3 Untapped Secrets to Get You (and Your Clients) Ahead
Presented by Pat Ahern of

2. Who am I?
● Director of Traffic Generation at Junto
● Worked at 3 different marketing agencies
● Helped over 50 businesses to be found online
○ 3 acquisitions, so far
● Gotten features in Inc, Entrepreneur, Quick
Sprout, Inbound.org, Startups.co, and dozens
of others
Or, “Why should I believe a word that you say?”
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3. Why Link Building Matters
Presentation
Layout
Our 3 Highest-Impact Strategies
How to Implement Each Strategy
Summing it Up
What to Watch Out For

4. https://junto.digita
l

5. Why SEO Matters
and how it can make your business more $$$.
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6. How SEO Works
-What type of pie are you?
-How big is your pie?
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7. How SEO Works
“SEO is all about helping search engines to understand your website and perceive it as more
reputable than the competition so you appear first in relevant search results.”
Relevancy Authority
Title tags
Total Website Links
Header tags
Authority of Links
Inlinks
Social Shares
Semantic Keywords
Local Reviews
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8. Link Building
Yes, link building still matters.
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9. Authority
The most important part of SEO unless your
brand is a household name
Backlinks
● Most highly correlated with great
rankings
● Domain vs. Page Backlinks
Backlinks -> greater awareness + better
visibility when people actively search for you
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10. So you’re telling me...
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11. September 2016 Study (1 million search
results)
Check out https://backlinko.com/search-engine-ranking to view the entire
study (September 2016)
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“Backlinks remain an extremely
important Google ranking factor. We
found the number of domains linking
to a page correlated with rankings
more than any other factor.”

12. May 2017 Study (16k search results)
Check out https://www.stonetemple.com/link-as-a-ranking-factor to view
the entire study (May 2017)
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14. How to Get
Backlinks
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15. How to Get Backlinks
1. Press mentions
2. Broken link building
3. Promoting badass content
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16. Press Mentions
Provide value to journalist
● Understand what they cover and angle your
pitch in terms of interests
Engage them in discussion
● Comment on their posts - share feedback
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17. Press Mentions
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18. Press Mentions
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19. https://junto.digital
@junto_digital

20. Press Mentions
1. Identify relevant journalists
1. Follow them on Twitter (Use Twitter Lists)
1. Pay attention to what they’re looking for
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...or just use HARO

21. Help a Reporter Out
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22. Help a Reporter Out
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@junto_digital

23. Help a Reporter Out -> DR 51
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24. Broken Backlinks
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25. Broken Backlinks Are Everywhere
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26. Broken Backlinks
Example
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27. Broken Backlinks
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28. Results?
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29. Writing Great Content
What’s “Incredible Content”?
● The best article available about that subject
● Long-form (1,500-2,000+ words)
● Highly actionable
● Marketing methods, expanded lists, expert interviews, etc.
See anything written by Brian Dean, Neil Patel, or the Sumo team
for examples
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30. Sharing Incredible Content
Once your article is published:
● Search Google for relevant keywords.
Outreach for top 40 result
● Reach out to those who linked to each
Example
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31. Handling Outreach
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Our Approach:
● Small asks
● Stroke their ego
● Start a conversation

32. Things to
Remember
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33. You’re Going to Get Rejected. A Lot
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34. CAN-SPAM
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7 Requirements:
● Don’t use false or misleading header information.
● Don’t use deceptive subject lines.
● Identify the message as an ad.
● Tell recipients where you’re located.
● Tell recipients how to opt out of receiving future email from you.
● Honor opt-out requests promptly.

35. The End Goal: Natural Backlinks
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@junto_digital
227 backlinks from 73
different domains
(5 from outreach)

36. ● The digital agency powered by the world’s top
vetted freelancers
● Agency frameworks developed through
experiences at a combined 7 agencies
● Partner with agencies across Denver to offer
white label SEO & web dev
Work with us? start.junto.digital
Follow us? subscribe.junto.digital
Our Company
Introduction
Junto: Agency 2.0

37. Summary
Link Building for 2017
Content-Centric Outreach
Without great content, link outreach
is a waste of time.
Broken Backlinks
Find the broken links and fix them.
Press Mentions
Use HARO to minimize your time
commitment.
Things to Remember
Know what to expect and carefully
structure your campaigns.
Yes, it still matters.
Links aren’t going away any time
soon.

38. Still have questions?
Thanks for your time
hello@junto.digital
720.295.0483
Let’s be friends?