1. Corporate Presentation
Pascal GULA,
C.E.O / pulse-AR
pulse your Business with

2. Company Profile (1/2)
• pulse-AR is a new innovative company focused on the success of AUTOSAR usage
at its customer
• Created on the 09/09/09
• Extensive AUTOSAR expertise by the founder (4 years on AUTOSAR including WPs
participation in WPII-1.2 and WPII-3.2 as speaker)
• Approved Development Member in the AUTOSAR Consortium in early October
2009
• Active moderator of the AUTOSAR Forum on Xing (more than 2600 members)
• Planned employees (all AUTOSAR confirmed profile):
– 4 beginning 2010
– 9 end of 2010
• Location:
– Paris
– Berlin end of the year
– China end of the year

3. Company Profile (2/2)
• High willingness to promote and support
AUTOSAR success in its industrialization
• Services composed of
– Consulting, based on Methodology and Process,
– Engineering, i.e Tools and Software development
– Training, both on AUTOSAR and ISO26262
• Future Product
– system design tool focused on Variant Handling and
Safety with R4.0 support
– based on Artop
– first release planned Q2/2010

4. Industries
• Automotive
– OEMs and Tier1
– Method and Tools services
– All domains for support in innovation and industrial projects
• Building Technologies
– Promising market (including full political support)
– Domains
• Energy management, fire security, comfort,…
• Multimedia and Infotainment, tele-assistance,…
• Building-to-Building, Building-to-X communication (e.g. to transport)
• Medical
– Innovative and safe device
– Tele-medicine

5. Services
• Consulting
– From the AUTOSAR methodology, help a customer to build an
AUTOSAR compliant process fulfilling its requirement
– Defining a migration path from non-AUTOSAR to AUTOSAR
process
– Bringing solution to specific AUTOSAR implementation issue
• Engineering
– Providing tool engineering to complete an existing toolchain
thanks to Artop Eclipse Framework
– Providing software engineering to develop SWC on customer
specification
• Training
– Enabling a progressive achievement of AUTOSAR and ISO26262
concepts
– Customizability possible to fit a specific customer need

6. Product for
Variant Handling (1/2)
• “A product line architecture which can rapidly respond
effectively to variabilities imposed by different
customer requirements and changes within a well
defined market segment” from SC2008 paper
– Required by Tier1 supplier to meet different OEMs needs
in the implementation of their software
• “Architectural variability refers to the quality, state or
degree, of a software architecture, to accommodate
variability and changeability.” from AMPLE Taxonomy
– Required for OEM to express in a flexible and efficient way
the intrinsic variability present in vehicle they produce

7. Product for
Variant Handling (2/2)
Door Lock
Authentification Entry
Electronic ManualFingerp
rint
Card
User
Control
Authentification
Manager
Lock
Control
Electronic
Lock
Manual
Control
Fingerprint
Algorithm
Simple
Algorithm
Fingerprint
Reader
Card
Reader
Expressing Variation
Points (e.g feature
model)
Describing
Architecure
models

8. Contact
Pascal GULA
pulse-AR
47, rue de Rivoli
75001 PARIS
France
Tel/Fax: +33(0)951127593
Mobile: +33(0)628094142
Mail: pascal.gula@pulse-ar.com
Web: http://www.pulse-ar.com