Poultry

1. Market Environment
Scanning and Industry
Analysis of Poultry Feed
BY GROUP 9
Pratapa Satya Akhila (21PGDMABPM-28)
Varsha S S (21PGDMABPM-43)
Laxmi Prasanna Vuddi (21PGDMABPM-62)
Machireddy Amarnath Reddy (21PGDMABPM-63)
Riya Kumari (21PGDMABPM-74)
Munnangi Lokeshwar Reddy (21PGDMABPM-21)

2. Introduction of Industry and
Global scenario
• Food for farm poultry.
• Modern feed- soybean oil meal, mineral supplements, and vitamin
supplements.
• Global poultry feed market- CAGR of 4.1% during the forecast period (2020-
2025)- increasing demand for poultry meat products.
• Poultry meat is a growing trend on the global front, and it increased from
119,205.21 metric tons in 2018 to 120,884.63 metric tons in 2019 (OECD,
2020).
• Production of broiler chicken feed- 332.5 million tons in 2019, 334.5 million
tons in 2020.
• Highest poultry consumption- China with 20 million tons, followed by the
United States with 19 million tons, Brazil with 12 million tons.
• The three countries represent about 40 percent of global consumption.

3. Driving force for the
demand
Rise in world wide population and increased awareness regarding
protein intake in daily diet.
Growth in poultry industry and increasing demand for poultry
meat products.
The surge in demand for organic feed and growing production of
livestock in the industry.
Favourable government regulations.
Animals are more vulnerable to growing number of diseases and
infections.

4. Leading companies
• Provimi Animal Nutrition India Pvt. Ltd
• Innovative Soch
• Suguna Foods
• Vimala Feeds Private Limited
• SKM Animal Feeds & Foods (India) Pvt Ltd
• Aviagen India Poultry Breeding Company Pvt. Ltd.
• Krishna Valley Agrotech LLP

5. SWOT ANALYSIS
Strengths Weakness
Opputunities Threats
Lower risk
High-profit margin
Limited competitors
High Transportation cost
High initial investment
Wholesale distribution
Relation with vendors
Relevenat products
extension
Increasing cost
Regulations
Bird flu

6. Rivalry
High
Threat of
New Entry
High
• Entrepreneurs
• Big Brands entry in this
Ex Godrej, Sugana feeds ,
DEHAAT
Number of Suppliers- More
Size of Suppliers- Fragmented
Uniqueness of service - NO
Price Sensitivity – Market based
Your ability to substitute- High
Cost of changing- Moderate
Supplier
Power
Low
Number of customers- Medium
Size of each orders- Bulk
Differences between competitors
• Nutrition content and price and
packaging
Price Sensitivity – High
Ability to substitute- High
Cost of changing- Low
• Local used products
• Traditional habits or
psychology
Threat of
Substitute
High
Buyer Power
Moderate
Porters Five Forces Analysis
• Other multinational company
ex: Abis exports Inida pvt. Ltd.
• Local trusted Brand
“Provimi Animal Nutrition India Pvt Ltd” a Cargill Company

7. MARKET POTENTIAL &
FUTURE GROWTH
India is one of the fastest growing poultry feed market
• Techsci report – CAGR – 15% - 2015-20
• In 2021 - IMARC Group - Indian market value – 873.7
billion rupees
• 1493.8 billion rupees by 2027 – CAGR – 9.6%
• Growing household income levels
• Rising broiler meat consumption
• Cost-effective and nutrition-rich compound
• Preference for white meat over red meat

8. THANK YOU