PARUL PHADKE
+91 8800198382 sehgal.parul@gmail.com
Synopsis
A result oriented marketing professional with over 10 years of experience in Integrated Marketing
Communication, Public Relations & Brand management. Presently associated with “RAAS
Affordable Housing Finance (India) Ltd.” – (Group company of ‘YES BANK’) as ‘Head - Marketing
& Corporate Communication’
A disruptive thinker with a flair for charting marketing strategies resulting in due efficacy.
Successfully transitioned brands from awareness to consideration & eventually establishing as
preference in todays’ competitive and cluttered market.
Key Competencies
 Budgeting and Strategizing
 Media planning and Campaign Management
 Sales support, Trade marketing and Lead Generation
 Website Management
 Integrating Media and PR tools with lead generation
 Digital Marketing and Creative strategizing for Online Space
 ATL and BTL activities
 Corporate Communication Among Stakeholders
 Content Creation and Management for Brand Communication (Internal and External)
Snapshot of work experience
April’15 onwards : RAAS Affordable Housing Finance (I) Ltd., New Delhi
Chief Manager : Marketing & Corporate Communication
Role:
 Instituted marketing vertical for the brand.
 Steered brand transition through different phases.
 Strategizing and supervising the entire gamut of internal and external communication, in the
sphere of Marketing, Media and Brand Management.
 Media Planning and Budgeting.
 Digital Marketing: Website management, Email & PPC campaign, Web traffic analysis and
reporting.
 Sales enablement: Channel development, Alliances and Partnerships for business
augmentation via promotional marketing
 Brand registration via ceaseless Below-the-line activities to refine Top-Of-Mind awareness of
the Brand.
 Corporate and Marketing Communication along with upholding the Brand Hygiene.
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 Media briefings for the Brand / Company profiling / Management profiling
 Managing large scale Corporate events, like Press Conferences/Meets, Brand launches,
Product launches, Star visits.
 Initiating Creative strategizing on various projects, and supervising till implementation.
Mar’13 to Jan’15: Arise India Ltd., New Delhi
Manager : Marketing & Corporate Communication [Pan India]
 Campaign management: executing branding and lead generation campaigns across india.
 Agency Management: worked with different agencies like Percept, Marching Ants, Panache,
CRI Events.
 Events Marketing : Brand Launch, Dealer meet and regional workshop
 CSR : Developing communication for –Sweet home Orphanage
Sept’10 to Feb’13: Donaldson India Filter Systems (P) Ltd., Gurgaon [US MNC]
Deputy Manager : Marketing Communications [South Asia]
 Marketing Communication: Collateral and campaign development
 Exhibition and trade promotional activity at national and international level
 Vendor management: developing and sourcing marketing collaterals
Aug’09 to Oct’10: Surya Roshni Ltd., New Delhi
Deputy Manager : Marketing & Advertising [Pan India]
 Account based marketing
 Internal communication
 PR & Media relationship Management
Jun’06 to Jul’09 : Essel Group ‘Fun Multiplex Private Limited’, New Delhi
Asstt. Manager : Marketing [North]
 Advertising: agency coordination for press ad and creatives and collaterals
 Brand Tie- Ups: develop co-branding tie ups for CRM Program
 Vendor management
 Events: star visits for movie promotions
 POS Marketing: complete brand presence and up keeping hygiene at all cinema properties.
Awards & Recognitions
 Recognized for “Best Managerial skills”, with Merit Certificate
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 Awarded with “Good Work Reward” for showcasing the brand at ‘India International Trade
Fair – 2011’- rewarded within a span of 3 months from DOJ.
 Shortlisted as a participant for a Leadership & Marketing Summit in USA (Minneapolis) for 20
days in the year 2011.
 “Employee of the month” for exhibiting brand at an International level – “BAUMA” – Mumbai.
 ‘Extra Miler’ award for 100% implementation of National & Regional events, as per the Annual
Event Calendar
Academics
COURSE SPECIALISATION INSTITUTE YEAR
MBA Marketing IMT, Ghaziabad 2005-08
PG Diploma PR & Marketing YMCA 2004-05
BBA Marketing GGSIPU, DIAS 2001-04
Personal details
- Date of Birth: 13th
April 1983
- Holder of a 10 year valid Visa (B1) for ‘United States Of America’
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