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A result oriented marketing professional with over 10 years of experience in Integrated Marketing
Communication, Public Relations & Brand management. Presently associated with “RAAS
Affordable Housing Finance (India) Ltd.” – (Group company of ‘YES BANK’) as ‘Head - Marketing
& Corporate Communication’
A disruptive thinker with a flair for charting marketing strategies resulting in due efficacy.
Successfully transitioned brands from awareness to consideration & eventually establishing as
preference in todays’ competitive and cluttered market.
Budgeting and Strategizing
Media planning and Campaign Management
Sales support, Trade marketing and Lead Generation
Integrating Media and PR tools with lead generation
Digital Marketing and Creative strategizing for Online Space
ATL and BTL activities
Corporate Communication Among Stakeholders
Content Creation and Management for Brand Communication (Internal and External)
Snapshot of work experience
April’15 onwards : RAAS Affordable Housing Finance (I) Ltd., New Delhi
Chief Manager : Marketing & Corporate Communication
Instituted marketing vertical for the brand.
Steered brand transition through different phases.
Strategizing and supervising the entire gamut of internal and external communication, in the
sphere of Marketing, Media and Brand Management.
Media Planning and Budgeting.
Digital Marketing: Website management, Email & PPC campaign, Web traffic analysis and
Sales enablement: Channel development, Alliances and Partnerships for business
augmentation via promotional marketing
Brand registration via ceaseless Below-the-line activities to refine Top-Of-Mind awareness of
Corporate and Marketing Communication along with upholding the Brand Hygiene.
Media briefings for the Brand / Company profiling / Management profiling
Managing large scale Corporate events, like Press Conferences/Meets, Brand launches,
Product launches, Star visits.
Initiating Creative strategizing on various projects, and supervising till implementation.
Mar’13 to Jan’15: Arise India Ltd., New Delhi
Manager : Marketing & Corporate Communication [Pan India]
Campaign management: executing branding and lead generation campaigns across india.
Agency Management: worked with different agencies like Percept, Marching Ants, Panache,
Events Marketing : Brand Launch, Dealer meet and regional workshop
CSR : Developing communication for –Sweet home Orphanage
Sept’10 to Feb’13: Donaldson India Filter Systems (P) Ltd., Gurgaon [US MNC]
Deputy Manager : Marketing Communications [South Asia]
Marketing Communication: Collateral and campaign development
Exhibition and trade promotional activity at national and international level
Vendor management: developing and sourcing marketing collaterals
Aug’09 to Oct’10: Surya Roshni Ltd., New Delhi
Deputy Manager : Marketing & Advertising [Pan India]
Account based marketing
PR & Media relationship Management
Jun’06 to Jul’09 : Essel Group ‘Fun Multiplex Private Limited’, New Delhi
Asstt. Manager : Marketing [North]
Advertising: agency coordination for press ad and creatives and collaterals
Brand Tie- Ups: develop co-branding tie ups for CRM Program
Events: star visits for movie promotions
POS Marketing: complete brand presence and up keeping hygiene at all cinema properties.
Awards & Recognitions
Recognized for “Best Managerial skills”, with Merit Certificate
Awarded with “Good Work Reward” for showcasing the brand at ‘India International Trade
Fair – 2011’- rewarded within a span of 3 months from DOJ.
Shortlisted as a participant for a Leadership & Marketing Summit in USA (Minneapolis) for 20
days in the year 2011.
“Employee of the month” for exhibiting brand at an International level – “BAUMA” – Mumbai.
‘Extra Miler’ award for 100% implementation of National & Regional events, as per the Annual
COURSE SPECIALISATION INSTITUTE YEAR
MBA Marketing IMT, Ghaziabad 2005-08
PG Diploma PR & Marketing YMCA 2004-05
BBA Marketing GGSIPU, DIAS 2001-04
- Date of Birth: 13th
- Holder of a 10 year valid Visa (B1) for ‘United States Of America’