In the era of YouTube, brand marketers are trying to capture fan excitement around the 2014 World Cup in Brazil with some of the best and most creative video advertising anywhere.
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3. ...making it the world’s most popular sport.
270 million people around the world
participate in formal soccer.
4. More than 3 BILLION
people are expected
to watch the World
Cup in Brazil.
...meaning a higher % of the world’s population
watches the World Cup than % of the US
population watches the Superbowl.
5. For fans, the World Cup represents
dreams and pride...
Marco Ugarte/Associated Press)
26. At its best, social media is a force for connecting people of every
different background.
Few events symbolize that global connection like the World Cup.
No matter who you’re rooting for, take a minute this World Cup to
celebrate not just the Beautiful Game, but this beautiful world.
HAPPY WORLD CUP FROM ALL OF US AT
PARTNERED!