The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube

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In the era of YouTube, brand marketers are trying to capture fan excitement around the 2014 World Cup in Brazil with some of the best and most creative video advertising anywhere. Join Partnered, the b2b bizdev network for brands & startups: http://www.partnered.co

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...making it the world’s most popular sport.
270 million people around the world
participate in formal soccer.

More than 3 BILLION
people are expected
to watch the World
Cup in Brazil.
...meaning a higher % of the world’s population
watches the World Cup than % of the US
population watches the Superbowl.

For fans, the World Cup represents
dreams and pride...
Marco Ugarte/Associated Press)

Dreams of overcoming...
Dreams of overcoming...

And pride in defeat
and pride in defeat.

For brands, it’s one of those rare
moments where they get to participate
as fans first.

The brands that
succeed are those that
translate their
genuine love for the
beautiful game.

Social media has changed how brands,
fans, and stars communicate.

In fact, YouTube’s first clip to ever hit 1 million views was a Nike
Ad featuring Ronaldinho in 2005.
YouTube and soccer go
way back.

Today, YouTube is the world’s most
important channel for creativity in
film and video

As the world cup
starts, brands
are competing to
have the ultimate
viral video.

POWERADE
“Nico’s Story”
...if this one doesn’t get you...

At its best, social media is a force for connecting people of every
different background.
Few events symbolize that global connection like the World Cup.
No matter who you’re rooting for, take a minute this World Cup to
celebrate not just the Beautiful Game, but this beautiful world.
HAPPY WORLD CUP FROM ALL OF US AT
PARTNERED!

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The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube

1. THE BEAUTIFUL GAME * Brand Marketers And The World Cup In The YouTube Era Brazil 2014

2. The company to company business development network connecting brands and startups. Sign Up Now. We create media telling the story of the future from the perspective of the companies doing the most to shape it. Subscribe:

3. ...making it the world’s most popular sport. 270 million people around the world participate in formal soccer.

4. More than 3 BILLION people are expected to watch the World Cup in Brazil. ...meaning a higher % of the world’s population watches the World Cup than % of the US population watches the Superbowl.

5. For fans, the World Cup represents dreams and pride... Marco Ugarte/Associated Press)

6. Dreams of glory...

7. Dreams of overcoming... Dreams of overcoming...

8. Pride in victory... Pride in victory...

9. And pride in defeat and pride in defeat.

10. For brands, it’s one of those rare moments where they get to participate as fans first.

11. The brands that succeed are those that translate their genuine love for the beautiful game.

12. Social media has changed how brands, fans, and stars communicate.

13. In the era of YouTube, the centerpiece of the brand playbook is the world cup video ad.

14. In fact, YouTube’s first clip to ever hit 1 million views was a Nike Ad featuring Ronaldinho in 2005. YouTube and soccer go way back.

15. Today, YouTube is the world’s most important channel for creativity in film and video

16. As the world cup starts, brands are competing to have the ultimate viral video.

17. NIKE “Winner Stays”

18. McDONALDS “GOL!”

19. HYUNDAI “Because Futbol”

20. NIKE “The Last Game”

21. ESPN “Time Zone”

22. ADIDAS “The Dream”

23. BEATS “Game Before The Game”

24. EMIRATES “All-Time Greats”

25. POWERADE “Nico’s Story” ...if this one doesn’t get you...

26. At its best, social media is a force for connecting people of every different background. Few events symbolize that global connection like the World Cup. No matter who you’re rooting for, take a minute this World Cup to celebrate not just the Beautiful Game, but this beautiful world. HAPPY WORLD CUP FROM ALL OF US AT PARTNERED!

The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube

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