Role of Mass Media in Education

1. 1
Role of
Mass Media in
Education

2. Objectives
• To know the roles of mass media
• To know how mass media as a tool
affects education
• To know the merits and demerits of
mass media in Education

3. Mass Media
• Comprises the institutions and techniques by which
specialized groups employ technological devices
like Press, Radio, Television, Computer, films,
Internet etc. to disseminate knowledge: to large
heterogeneous as well as widely dispersed
audience
• Are tools for the transfer of information, concepts,
and ideas to both general and specific audiences

4. FUNCTIONS OF MASS MEDIA
To Inform
To educate
To entertain

5. Characterized By Four Attributes
Broad appeal
Speed
Availability
Low cost

6. TYPES OF MASS MEDIA
Print Media Electronic Media Interactive Media

7. Impact of Print media in Education
• Fr. Francis Arackal said,
“Newspapers are common man’s
university”.
• It is the oldest media forms
that include books,
newspapers, magazines,
journals, newsletters, and
other printed material.

8. Impact of Electronic Media in
Education
Television
Television can be a powerful
teacher.
Television programme stimulate
visits to the zoo, libraries,
bookstores, museums and other
active recreational settings, and
educational videos can certainly
serve as powerful teaching
devices

9. Impact of Electronic Media in
Education
Radio
Radio is a powerful mass
medium used in education for
disseminating information,
imparting instruction and
giving entertainment.
Radio has the power to bring
the world to the classroom,
and programme could be
presented as textbooks on
the air

10. Impact of Electronic Media in
Education
Mobile Devices
The advent of mobile devices
have changed the learning
methods of students.
Students store all their notes
in mobiles and study from it
because it’s easy and
convenient

11. Impact of Internet in Education
•The Internet has a significant potential
for providing children and youth with
access to educational information, and
can be compared with a huge home
library.
•Regardless of gender, race, age,
geographic location, language or any
disability, internet gives an equal
chance to all to progress in the field of
education

12. ROLES IN EDUCATION
 store information until it is
needed or wanted.
 distribute it over distances to
reach the student wherever he
happens to be, instead of
bringing him to the teacher.
 present the information to the
student through various senses
and in many modes.
 give the student the opportunity
to reach the material and
respond in many ways

13. ROLES IN EDUCATION
 transmit messages to receiver.
 not only inform but persuade.
 used for entertainment and
commercial as well as non
commercial.
 Without mass media there would
be no social, economic and
political system.
 reach large number of people
such as television, newspaper,
radio, cinema etc.

14. IMPACT OF MEDIA IN EDUCATION
Positive Impact
 Enhanced education
 There are two major approaches
to using media and technology in
schools. First, students can learn
“from” media and technology, and
second, they can learn “with”
media and technology

15. IMPACT OF MEDIA IN EDUCATION
Negative Impact
 makes student dull and lazy
 No in-depth learning and proper research
 encourages mass learning without quality learning
 Teachers/students have become duplicators of
Wikipedia
 media has become their guru, master and teacher.
 It poisons the learners with various unethical or
indecent contents in print or video forms.
 There is a connection between excessive Internet use
and depression, drug abuse, isolation, and suicide.

16. Conclusion
Nelson Mandela said,
“Education is the most powerful
weapon which you can use to
change the world.”
Media is a gift to education
which in turn is a blessing to
humanity.

17. Thank You