4 Ps Marketing Case Study Of Lindt Chocolates

1. Case Study | Lindt Chocolate
Objective
 Increase awareness that Lindt UK now have an
ecommerce store
 Direct response return on investment
 Ensure branding is in line with international
strategy
Strategy
4PsMarketing used a performance led approach to increase
awareness of the online store through display advertising, SEO
and PPC. The online advertising team used premium networks
such as Deliaonline.com and Allrecipies.co.uk to target the
more affluent demographics alongside product led display
advertising and search networks to drive traffic though search
engines and direct clicks. Using remarketing 4Ps Marketing
covered all aspects of the buying cycle, targeting users with no
awareness of the store, brand aware users and those with
purchase intent. Other platforms such as Facebook were
utilised to target brand advocates.
Results
With a product focus through Google, BING, Yahoo and Ebay
increases in product led search traffic over Easter increased
2,700%. This was 4,000% higher than the peak during the
Christmas period where there was only offline advertising.
Revenue increased in a similar manner with a far more stable
stream of income.
Since 1845 LINDT has been dedicated to producing the world's finest chocolates. They came to 4Ps
Marketing in 2011 to reinstate this to its current and new audiences online, and integrating their
advertising with offline they wanted to bring their customers to their new convenient shop online.