Best western virginia co op meeting presentation
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Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities. Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
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Best western virginia co op meeting presentation
- 1. Kate Gallagher @k8gallagher kgallagher@paramore.is Best Western International Colonial America Co-op 2013 Planning Meeting September 13, 2012
- 6. hi.
- 11. design + development + media www.paramore.is
- 12. www.paramore.is
- 13. www.paramore.is Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing
- 20. 27
- 34. www.paramore.is
- 35. www.paramore.is Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing
- 39. Kate Gallagher @k8gallagher kgallagher@paramore.is 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. It’s True!
- 40. Kate Gallagher @k8gallagher kgallagher@paramore.is the top five of the best tips and tricks you can use now
- 41. Kate Gallagher @k8gallagher kgallagher@paramore.is 1. start with a statement of purpose and an editorial calendar
- 42. Kate Gallagher @k8gallagher kgallagher@paramore.is Simple statement of purpose: Facebook: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting XX pieces of original content daily such as event announcements, product announcements and news about us. We’ll spend about an hour each week searching FB for new people to like and other’s walls to post on. We will respond to people’s questions within 2 hours.
- 43. Kate Gallagher @k8gallagher kgallagher@paramore.is already have a purpose? add an editorial calendar to the mix
- 44. Kate Gallagher @k8gallagher kgallagher@paramore.is over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic.
- 46. Kate Gallagher @k8gallagher kgallagher@paramore.is CMT 2012 | Milestones & Opportunities RoadMap This forecast represents statistically where the CMT Fan Pages are likely to be on a monthly basis based on weekly and monthly “Like” trends as tracked by AllFacebookStats.com. It identifies opportunities to boost “likes” and engagem by focusing on tentpole events and splashy premiers 124 12th avenue south, suite 510 nashville, tn 37203 paramore.is 0 1,600,000 3,200,000 4,800,000 6,400,000 8,000,000 February March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 Number of Facebook Likes In-Laws Chance to Dance #1 Music and a Movie Made Danger COast Pure Insider Can you Diet Radio LIve with Cody Artists of the Year Gator 911 Working Class One Country Bayou Billionaires REdneck Wdding Redneck Vacation Texas Women Crossroads Trick My What Dallas Cowboys Top Secret Top 20 Sweet Home Alabam Music Awards Strickest Parents Singing Bee LInear Page CMA Awards Opportunity Crossroads Opportunity Kix Brooks Solo Arrives Opportunity Comedy Week + Next Big Comic Opportunity Bayou Billionaires, Redneck Vacation and Sweet Home Alabama Season Ends Music Awards Opportunity Melissa and Tye Opportunity The Signing Bee Season 4 Opportunity Crossroads Opportunity Replacement Program for Made
- 47. Kate Gallagher @k8gallagher kgallagher@paramore.is 2. have a good timeline photo + profile photo
- 50. Kate Gallagher @k8gallagher kgallagher@paramore.is Before After Before wall posts get the most attention
- 51. Kate Gallagher @k8gallagher kgallagher@paramore.is Before After After cover photo gets the most attention Before wall posts get the most attention
- 52. Kate Gallagher @k8gallagher kgallagher@paramore.is Cover photo It’s huge 100% Faces
- 53. Kate Gallagher @k8gallagher kgallagher@paramore.is 2. have a good timeline photo + profile photo CoverPhotoFinder.com
- 54. Kate Gallagher @k8gallagher kgallagher@paramore.is 3. don’t social media management to someone’s job description won’t work
- 58. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology
- 59. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter
- 60. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media
- 61. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive
- 62. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented
- 63. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist
- 64. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online
- 65. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications
- 66. Kate Gallagher @k8gallagher kgallagher@paramore.is •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skills
- 67. Kate Gallagher @k8gallagher kgallagher@paramore.is 49% of companies on social media fail to have a social media strategy
- 68. Kate Gallagher @k8gallagher kgallagher@paramore.is 4. plan to invest more annually
- 69. Kate Gallagher @k8gallagher kgallagher@paramore.is 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic.
- 71. Kate Gallagher @k8gallagher kgallagher@paramore.is 5. use good free/cheap tools
- 72. Kate Gallagher @k8gallagher kgallagher@paramore.is Tool #1: HootSuite: manages all your social platforms from one dashboard
- 76. Kate Gallagher @k8gallagher kgallagher@paramore.is Tool #2: Hyper Alerts track competitors... and yourself
- 79. Kate Gallagher @k8gallagher kgallagher@paramore.is the top five of the best tips and tricks you can use now
- 80. Kate Gallagher @k8gallagher kgallagher@paramore.is 1. start with a statement of purpose and an editorial calendar
- 81. Kate Gallagher @k8gallagher kgallagher@paramore.is 2. have a good timeline photo + profile photo
- 82. Kate Gallagher @k8gallagher kgallagher@paramore.is 3. don’t social media management to someone’s job description won’t work
- 83. Kate Gallagher @k8gallagher kgallagher@paramore.is 4. plan to invest more annually
- 84. Kate Gallagher @k8gallagher kgallagher@paramore.is 5. use good free tools
- 87. Kate Gallagher @k8gallagher kgallagher@paramore.is the top five of the worst stuff to stop doing now
- 91. Kate Gallagher @k8gallagher kgallagher@paramore.is 2. being too salsey
- 94. Kate Gallagher @k8gallagher kgallagher@paramore.is 3. withholding all the info
- 96. Kate Gallagher @k8gallagher kgallagher@paramore.is 4. making it hard on yourself
- 97. Kate Gallagher @k8gallagher kgallagher@paramore.is brand how you’re going to respond
- 99. Kate Gallagher @k8gallagher kgallagher@paramore.is 5. not using pics
- 101. Kate Gallagher @k8gallagher kgallagher@paramore.is figuring out what pinterest is and if it’s worth the headache
- 102. Kate Gallagher @k8gallagher kgallagher@paramore.is Pinterest pin board-style social photo sharing website
- 103. Kate Gallagher @k8gallagher kgallagher@paramore.is Pinterest create and manage theme-based image collections collections like: events, interests, hobbies
- 104. Kate Gallagher @k8gallagher kgallagher@paramore.is Pinterest create and manage theme-based image collections collections like: events, interests, hobbies
- 105. Kate Gallagher @k8gallagher kgallagher@paramore.is Pinterest users can browse other pin boards for inspiration 're-pin' images to their own collections 'like' photos.
- 107. Kate Gallagher @k8gallagher kgallagher@paramore.is tourism + pinterest
- 108. Kate Gallagher @k8gallagher kgallagher@paramore.is retail = triple digit impact on sales tourism + pinterest
- 109. Kate Gallagher @k8gallagher kgallagher@paramore.is retail = triple digit impact on sales website traffic tourism + pinterest
- 110. Kate Gallagher @k8gallagher kgallagher@paramore.is retail = triple digit impact on sales website traffic time on site tourism + pinterest
- 111. Kate Gallagher @k8gallagher kgallagher@paramore.is retail = triple digit impact on sales website traffic time on site leisure tourism + pinterest
- 112. Kate Gallagher @k8gallagher kgallagher@paramore.is retail = triple digit impact on sales website traffic time on site leisure more likely to purchase tourism + pinterest
- 113. Kate Gallagher @k8gallagher kgallagher@paramore.is retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impact tourism + pinterest