This document summarizes the services of a public relations firm. They work with major brands and industry leaders to develop effective PR strategies using a mix of creativity, analysis, and execution. Though small, they work in cross-functional teams to provide customized solutions. Their focus areas include digital media, brand positioning, and leveraging social networks to disseminate client messages and measure success. Client testimonials highlight how they have helped brands enter new markets, launch partnerships, and position themselves competitively through strategic media outreach and events.
6. We thinka lot. We do even more.
We’re business strategists, social media consultants, crisis
communicators, storytellers andmeasurement junkies.
7. “Service isthe driving
force and at the heart of
our company.”
Darlene Rotch
Founder & CEO
Thefoundationofour companyis
built onhelping others achieve
their goalsbylistening towhatthey
need andthen,building creative
measurable strategies to reachthe
desired outcome.
8. culture
Core Principles
Do what you say.
Be accountable.
Never miss a deadline.
Communicate.
Respect Clients & Team.
Work smart.
9. Oursolutions are unique.
Webelieve in workinginteams so that clients benefit fromdifferent points of
view, talents and brain-power. Our solutions are nevercookie-cutter.
No.
10. We are socialites.
Weusethe latestweb,digital andmobile technologiestodisseminate messages
andwe are VERY social.
13. Seamlessly IntegrateYour Message to Produce Desired
Results
Public Relations
Digital Media
Brand Positioning
What do we do
best?
14. Digital Media
Room
Need astateofthe artdigitalmedia roomto
matchyournew image? Wecreatedthisone
foralargeclient with300+storesin 16states.
Or,perhapsyouneed aweb ormicrositefora
special event? CustomContentandSocial
Media Campaigns?We’ve got itcovered.
15. Whenclients need toharnessthepowerofthe
media, Panoramajumpedonboardgarnering stories
in Women’sWearDaily,Men’sWearDaily,USA
Today,PeopleMagazine,HuffingtonPost,Garden&
Gun,Jezebelandscores ofotherindustryand
consumermedia totell thestoryof fashionand
trends.
16. Witharetail specialtystorebackgroundand
sixteen yearsatthe helm of oneofthe best
boutiquePRfirms in thecountry,ourCEO
shoppedAtlantaMerchandiseMartfor15
years–firstasa children’sbuyer;laterasa
buyerforRTWAdrienneVittadini,Barboglio,
CarmenMarcValvo,ElieTahari,Michael
Simon,AndreJovine,KayUnger, Rickie
Freeman forTeri Jon,Gotex andscoresof
otherfine brands.
17. We’re ingood
Company
Ourin-storeevents aredesignedtoattract
media anddriveclient trafficwithname
recognition.We’ve workedwithTim Gunn,
KristenDavis,Emeril, CynthiaRowley,Donald
Pliner, KimKardashian,CamNewton,Jessica
Simpson,SamEdleman,andSteveMadden,just
tonameabit morethanafew.
18. Want to know what your
customers REALLY
think? Let us ask using our
23+ years of experience
and proprietary
evaluation to ask, evaluate
and make
recommendations to
improve yourbusiness.
19. Becausethelargest privatelyheld department
storein the U.S.relies onPanoramatopositionit
in frontof1000’sof fashionandstylereporters
andbloggerstoeach seasontotell theirfashion
story.
Why do people
hireus?
21. Becausethelargest privatelyheld
grocer in the countrytrustedus to
navigateentryintotwokey
marketsandmanagemillions of
dollarsin communityfunds.
Why do people
hireus?
22. Becauseweknowa greatbrandwhen wesee it.As a
matterof fact,wehelpedbuild it —positioning a
little knowarchitecturalfirm in Garden& Gun,Private
Air, Veranda,SouthernLiving,CostalLiving and
wherevertheir clients might be.
Why do people
hireus?
23. Whena nationalbehavioralhealthcare
providerneeded tocompetewith big brand
benefits managers,Panoramashowcased
client brandsin anad series,positioningthe
client side-by-sidewithWynfrey,Coke,Blue
CrossBlueShield,Children's Hospitaland
others.
Why do people
hireus?
24. Backgroundchecksanddrug testsarecarried
outbehindthe scenes, butour client neededto
bring her brandfrontandcenterwith HRpros.
Panoramapositionedthisbackground
screening firmasthe right companytodothe
job bymakingsurehertargets never lost
sight ofits capabilities.
Why do people
hireus?
25. … because,asthe French client whosegreat,great,great,
great(give or takea few)grandfatherwhoinvented cement
said,“Neverin our200 year historyhave we
opened a rockquarrywithout comment.”
Enoughsaid.
Why do people
hireus?
26. Because we are “responsive, resourceful, and relentless
inpursuit of results for clients.”
CEOSurvey conducted by Mike Tate & Associates
Why do people
hireus?