1.
SINGAPORE
THE CITY OF TOMORROW

2.
Some cities are born in a great location.
Others achieve greatnessover millennia.
A few metropolises redefine greatness
because they dare.

3.
Singapore is etched in the imagination of many
as an efficient hub sitting at the crossroads of
Asia. Litter-free streets, clean waterways and
skyscrapers built by a strong-willed nation
determined to carve something from nothing.
But beyond the familiar landmarks and skyline,
is it really a great city?
The soul of a great metropolis is not to be
found in its buildings, but in the imagination
of its dwellers who feel they belong; in the
emotions of its visitors who cannot go home
feeling the same.
A great city is vibrant and efficient. It blends
lifestyle for the young with amenities for
the aged, culture and modernity. Trains and
buses run on time in a city without smog or
traffic gridlocks.
This is the city others desire to emulate.
Singapore possesses the attributes which
define it as a great city. Yet, is this urban artifice
missing some vital elements?
PREFACE
PREFACE

4.
SINGAPORE GROWTH
Infrastructure
Few cities have progressed so much in such a
short span of time as Singapore. Land has been
won back from the sea. Rivers cleaned from
centuries of silt and pollution.
SINGAPORE GROWTH: INFRASTRUCTURE

5.
SINGAPORE GROWTH
Architecture
Office towers throb with the heartbeat of
commerce in a city known for security, rule
of law, industry and ambition. And since the
new millennium, the city has undergone a
major makeover to transform itself beyond
mere efficiency to offer culture, lifestyle,
fun and glamour.
SINGAPORE GROWTH: ARCHITECTURE

6.
SINGAPORE GROWTH
Culture
No city of tomorrow can forget its past and its
heritage. A city without the arts and museums
is devoid of soul.
SINGAPORE GROWTH: CULTURE

7.
ECO-SENSITIVE
ECO-SENSITIVE
Nor can leading cities of today afford not to go
green, whether it is harnessing the elements
for renewable energy, providing amenities for
recycling, building parks and planting trees to
beautify the landscape.
Few urban planners have put in as much thought and effort to blend
housing and moving people with care for the environment. Road and rail
networks are planned decades in advance to traverse rivers and canals
and yet offer wide spaces for recreation in a city which has pioneered
and mastered harvesting rain water.

8.
SINGAPORE’S MODERN TRANSPORT SYSTEM
SINGAPORE’S MODERN
TRANSPORT SYSTEM
Efficient public transport is a vital pillar of
Government policies to make commuting
smooth and pleasurable. By promoting
and improving public transport, urban
planners can reduce congestion as the
population increases.
SINGAPORE’S MODERN
TRANSPORT SYSTEM

9.
Excellence and ongoing development of transport
infrastructure is a vital component for Singapore
being recognized as a thriving global city.

10.
Is something
missing?

11.
YES.
Next Generation
Street Furniture.

12.
OLD GENERATION
BUS SHELTERS
A city’s greatness is diminished if gridlock prevents
people from getting to work or home on time. Its
lifeblood ebbs and flows with the efficiency and
seamlessness of its public transport network.
But its greatness is not just defined by interlinking
buses, taxis, trains and light rail.
It is also to be found in how it treats its passers-by;
how it helps people wait.
OLD GENERATION BUS SHELTERS
Outdated designs and worn out
structures are a mismatch to the grand
vision and monumental infrastructure
development.

13.
POSSIBILITIES
Cities which dared, have transformed their
landscape by redefining street furniture. Not
just design for its own sake, but a union of form
and function, elevating the human spirit so that
waiting can be endured and even enjoyed.
Bus shelters shouldn’t just shield people from the
sun, wind and rain. They should make the waiting
– be it for a minute or an hour – comfortable,
connected, productive and even entertaining.
POSSIBILITIES
CURITIBA – BRAZIL SAN FRANCISCO – AMERICA
DUBAI HERNE – GERMANY

14.
NEW TECHNOLOGY
NEW TECHNOLOGY
Recent technological advances open up
the promise of seamless mobile commuting,
offering new possibilities for informing,
connecting and entertaining.
BLUETOOTH
BLUETOOTH TOUCH SCREEN INTERACTIVE
SCENT
SOLAR PANEL ROOF
SOUND
LED INTERACTIVE LIQUID WITHIN POSTER

15.
NEXT GENERATION STREET FURNITURE
NEXT GENERATION STREET
FURNITURE
In an age of instant and rapid information flow,
the city needs to provide seamless connectivity
at public places providing real time transit
information and various other facilities like
Doctor on call, Police help line, etc... Not just
indoors but outdoors as well.

16.
DESIGNDrives the solution
People + Technology + Environment

17.
Scintillus not only
understands Singapore’s
vision for urban greatness but
has the domain knowledge, a
win-win financial model and
a team of experts who can
turn the vision into reality. It is
ready to unveil dramatic new
solutions for street furniture
and to help make Singapore
the definitive city of tomorrow.
The key lies in a partnership
between the government and
the private sector.
NEW SOLUTIONS

18.
DESIGN STRATEGY
DESIGN STRATEGY
Design is the path to understand the
relationship between the environment,
the product and the user.
We use design to re-evaluate and improve,
embedding design for quality of life.
Design is at the heart of Scintillus’ business
plans, central to our proposition and
directing our actions.

19.
WHAT CAN PEOPLE DO AT THE BUS STOP?
WHAT CAN PEOPLE DO AT THE BUS STOP?
Scintillus will harness technology, to enable interaction and communication by
multiple formats so that everyone has accessibility to the information, be it real-time
transport content, news, entertainment or even security communications.

20.
People-centered transport system that is
technologically intelligent will include real
time public transport travel information.
OUR ILLUSTRATION OF
A SUITABLE SOLUTION
OUR SOLUTION
01 02 03 04 05
TIME IN MINUTES
06 07 08 09 10
Waiting for bus
Bus/MRT information
Emergency services
Municipal notice
board
Utility bill payments
Read news
Read current events/
happening/social networking
Browse map
Charging handphone
Purchase snacks/drink
Purchase movie tickets
Listen to music/
download songs

21.
CONCEPT BY RSP
Understanding that the primary activity of the bus
stop is waiting, the basic idea of the design is how
to provide for that fundamental need whilst making
the most of a person’s time.
Inspired by the daily activities that occur in one’s
living room, various functional elements are
incorporated into the bus stop to utilize the time
spent there, transforming a mundane waiting space
into an urban living space.
DESIGN

22.
DESIGN CONCEPT BY RSP
RSP believe that the street furniture scene in
Singapore could be significantly improved, more
in keeping with Singapore’s advances
in design and architecture.
The street furniture infrastructure seems to have
taken minor supporting role within the whole
urban landscape as mere utilitarian objects to seat
the tired shoppers; to shelter the commuters from
the humid climate or to simply denote the waiting
area for the public waiting for their buses.
Aside from providing shelter and relaying bus-
service related information, the design criteria of
bus shelters has remain unchallenged for years.
The over-emphasis on durability aspects along
with economics, has somewhat crippled the
development of bus shelter design. Other than
token installation of some LED-screens which
update the bus arrival timing, bus shelter design
has not gone beyond its existing boundaries of
simply providing a sheltered confine to just wait...
and wait.
Why WAIT when you can do so much more?
In an era where technology norms and society
expectations have made multi-tasking on the go
a necessity, bus-shelters are primed for a modern
makeover.

23.
Rather than being a simple post and beam
structure (and inert space) fashioned
simply from a utilitarian point of view, the
opportunity right now is to redefine our
long held stereotypical conventions of how
a bus-shelter should be. The bus-shelter of
the future should and could be anything
BUT a current Singapore bus-shelter!
A meeting place, a social hub, an information
oracle, an entertainment node, an online library,
a ticketing booth and so on and so on. In short,
a social space where different amenities and
functions are DESIGNED to take place. A platform
where different individuals can engage in a variety
of activities, under a single space. We call it
the URBAN LIVING SPACE.
DESIGN CONCEPT BY RSP
Seating options
Seating options
Leaning options
Horizontal panels
Vertical panels

24.
RSP design strategy is to create a catalogue of
modular components that provide for better
functions of seating and leaning, meeting and
sharing, resting and recharging or entertaining
and learning, incorporating new technologies
into these waiting spaces for pre-programmed
designed functions to happen. The entire
concept of ‘waiting’ has been redefined.
Through modular systems, variety can be
achieved. In itself, the bus-shelter will be flexible
in negotiating different site conditions, either
long, or narrow or short. RSP designed solutions
can incorporate kiosks, cycle racks or other
amenities, as appropriate.
The permutations are endless, and we have only
just begun…
DESIGN CONCEPT BY RSP
Seating options
Horizontal panels
Vertical panels

25.
The Winning Team
RSP
RIGID
CHLOROPHYLL
...more to join

26.
OUR PARTNERS
OUR PARTNERS
Since 1956, the RSP Group of Consulting firms has grown, in scope and
diversity, to become one of the largest and most established professional
practices in Asia.
The Group offers multi-disciplinary professional services in architecture, city
planning, urban design, civil and structural engineering, mechanical and
electrical engineering and interior design.
With offices in Shanghai, Beijing, Dubai, Kuala Lumpur, London, Ho Chi Minh
City, Bangalore, Hyderabad, Chennai, Gurgaon and Mumbai, the RSP Group
has a combined professional and technical staff strength of more than 900.
RSP has successfully created and built an extensive portfolio of projects,
many of which are acclaimed award-winning landmarks. Some examples in
Singapore are Dover MRT Station (2003) and ITE Collage East (2005) that
were awarded the BCA Best Buildable Design Award. In 2006, RSP was the
winner of the Scape Architectural Design Competition held by the Ministry
of Community Development for Youth and Sports (MCYS). More recently,
LaSalle College of the Arts (2008), Henderson Wave Bridge (2009) and The
Pinnacle, Duxton (2010), for these, RSP was the 3-time proud recipient of
Singapore’s most prestigious design award, The President’s Design Award.
www.rsp.com.sg
LaSalle Collage of the Arts (2008)
Henderson Wave Bridge (2009)
The Pinnacle, Duxton (2010)
URBAN DESIGN

27.
OUR PARTNERS
CITY PLANNING
ARCHITECTURE
The awards reaffirm RSP’s design capability and recognize RSP as a
leader in the building design industry.
Dover MRT Station (2003)
ITE Collage East (2005)
*Scape Youth Park (2006)
LaSalle College of the Arts (2008)
Henderson Wave bridge (2009)
The Pinnacle, Duxton (2010)
Other notable awards:
URA Architectural Heritage Award
Intelligent Community Form (ICF) –
World Teleport Property of the Year (International)
US Green Building Council (USGBC) –
Leadership in Energy & Environmental Design (LEED) Award
Architecture Firm of the Year in India
(by Great Indian Real Estate March (GIREM) –
Urban Planning & Real Estate Leadership Summit, GOA) (2008-2009)
Architect of the Year-Commercial in India
(by Realty Plus – Realty Plus Excellence Awards) – 2009
Built Environment Leadership Gold Class Award for Architectural &
Structural Consultancy Services
(by the Building & Construction Authority) – 2009

28.
RigidGroup is dedicated to provide total solution for displays, advertising
systems and outdoor media projects. Rigid is equipped with a team of
professionals in Architecture, Building, Quantity Surveying, Structural
Engineering and Project Management.
Rigidis strongly recognised as a leading authority in the area of display signage
both in Hong Kong and internationally. In 2009, Rigid Group assisted HKAI,
one of their close strategic partners, in conducting market research into the
signage business with the aim of promoting strict adoption of an efficient
fixing and fastening means for all outdoor signage in Hong Kong to meet safety
considerations.
Rigid has patented design of track fixing system providing both strength and
durability. It is a system which is highly recommended and widely used by the
industry.
Rigid has a design team for unique media ware designs. The team have
extensive experience specifically in designing street furniture and bus shelters.
Overthe years, Rigid Group has successfully executed numerous landmark and
large scale projects in Hong Kong, Singapore, Macau, Taipei, Dubai, Shanghai,
Beijing etc.
www.rigidgroup.com.hk
OUR PARTNERS

29.
OUR PARTNERS
chlorophyll is India’s first (started 1999) end-to-end brand consultancy.
From its single office in Mumbai, chlorophyll has redefined the space of
brands and branding to create an impact in the global arena.
chlorophyll has achieved this through new ideas that have proved durable.
It created new brand models that can deal with product, service and
corporate brands... uniquely and separately.
It created the concept of ideantities™ (www.brandideantity.com) that
challenged the outdated concept of a logo.
It created the world’s first online brand alignment tool. (www.litmosi.com).
The Government of India chose the chlorophyll Managing Director as
Chairman of the branding committee when it undertook the task of creating
the world’s biggest brand, Aadhaar, the Unique Identity for each of India’s 1.2
billion people.
chlorophyll’s assignment list reflects the best-known corporates around the
world: Aptech, CG, Glenmark, Hitachi Metals, Infosys, J&J, Merck, Pepsico,
Tata, Reliance, Unilever.
www.chlorophyll.in

30.
OUTSHINE.
OUTDO.

31.
About Scintillus
Scintillus is a young startup company
based out of Singapore specializing in the
Media, Technology & Street Furniture
segment. Our vision is to develop
contemporary design, which brings
together the utilitarian and the aesthetic
for the built environment in developed
cities the world over.

32.
In the 21st century, the mantra for technology is:
‘If you can imagine it, you can create it.’
Because there is no such thing as static
technology. What was originally a black and
white screen became a 3-D viewing experience.
Holograms went from being visual to tactile.
Touch-screen user interfaces now require no
human contact.
Technology has no boundaries, no rules. At
Scintillus, we prove this with a ‘never say never’
attitude, believing nothing is impossible, never
conforming to a system and being radical in our
thinking. So that if others can’t do it, we can.
These beliefs are condensed in one simple,
powerful motto: Outshine. Outdo.
With our customers’ needs changing constantly,
with their demands and expectations becoming
greater everyday, we know that the only way to
keep up with today’s mobile audiences, is to
move faster than them. To communicate with
them in exciting, interactive and dynamic ways.
To move from traditional platforms to digital
and new media and make our way into
unchartered territory.
Scintillus specialises in ‘Social Space Media’.
The starting point of our activities is the
redesigning and redevelopment of urban
street furniture. Having said that, we go far
beyond the basics, so that an individual’s life
on the street becomes less stressful. For an
audience that is constantly on the move,
constantly looking for something new.
And keeping our motto in mind, here’s what
we create. Street furniture with new-age
designs. Street furniture that is futuristic in
every sense, bringing together the best of new
age technologies, utilities, safety and aesthetics.
And we extend this to other platforms like
indoor media channels, ambient, mobile
and online media.
BRAND PHILOSOPHY
BRAND PHILOSOPHY

33.
NEVER SAY NEVER ATTITUDE / OUTSHINE. OUTDO. – MOTTO / WILLINGNESS TO INVEST.
COMMITMENT
Singapore’s urban greatness will not be complete without breath-taking street furniture.
Together, through partnership and commitment, we unveil the true lion city of tomorrow.

34.
= SOCIAL SPACE MEDIA
SINGAPORE + SCINTILLUS

35.
Singapore is a city that has looked after its citizens
in all areas with great emphasis on environmental
conservation and development of green belts; but
the way ahead lies in understanding and providing
what its citizens and specially youth are looking
for in the future.
All over the world, citizens are looking for
“Connectivity and Engagement that will create
harmony in their lives.”
Scintillus can be a catalyst to provide citywide
connectivity and engagement to new generation
of local residents and citizens of Singapore,
with its unique set of skills in technology and
aesthetics, the two critical ingredients for creating
that harmony.
Scintillus is ready to deliver Next Generation
Street Furniture to Singapore which will redefine
the way world has developed street furniture till
date. We call it “Social Space Media” and we are
committed to deliver this concept to Singapore in
near future.
We believe in concept of Public Private
Partnership and are prepared to enter into
meaningful dialogue with government authorities
to make this concept reality.

36.
Singapore The City of Tomorrow
This book is printed on acid-free paper.
Design & Composition by Zenwu Design
No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form or by means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted under applicable copyright acts, without written permission from copyright
owner. This book may not be lent, sold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than in which it is
published, without the prior consent of copyright owner.
Other brand names and logos of our partners RSP, Rigid, Chlorophyll and illustrative pictures along with relevant text are used in this book under
specific permission secured before publishing of this book. Use of these brand names and logos in this book does not in any manner what so ever
it may be, constitute any partnership or association of permanent nature and is not binding upon Scintillus.
Pictures and photographs used in this book as general illustration of Singapore or Out of Home Media Trends or for any other illustrative purpose
are sourced and procured by Scintillus from authorized sources. The use of these pictures and photographs are solely intended to elaborate the
concept and does not in any manner suggest that these are the works of Scintillus. We at Scintillus make no representation to have any direct
or indirect contribution made to any of the innovative technologies depicted by way of use of such pictures and we do not take credit for these
notable executions done by other prominent out of home media companies all over the world.
Copyright © 2011. Copyright Owner: Scintillus Global Media Pte. Ltd. Singapore. All Rights Reserved.

37.
Scintillus Global Media Pte Ltd
9 Raffles Place #57-00 Republic Plaza Singapore 048619
T/ +65 6823 1458 F/ +65 6823 1376