Using Social Media To Market Your VO Business #WoVoChat 5-6-15

Using Social Media To Market
Your VO Business
Twitter Chat
Wednesday, May 6th, 2015
12pmPT/2pmCT/3pmET
#WoVoChat
@WorldVoicesOrg
www.worldvo.org

#WoVoChat www.worldvo.org
Featuring
Anne Ganguzza & Derek Chappell

Featuring
Pamela Muldoon & Dave Courvoisier

Q1: Social Media is confusing and
time consuming. What are the best
reasons to invest my VO time there?
#WoVoChat

A1: The amount of market reach that you can achieve with
social media is simply unprecedented – and it’s FREE.
#WoVoChat
@aganguzza
A1: Consider it an investment in building an online asset
that will show up in search results for years. #WoVoChat
@aganguzza
A1: Grow your own network of influence and Make. A.
Difference. #WoVoChat
@aganguzza
A1: If you’re not visible online when people are
researching which product to buy, trust me, they’ll find
others who are. #WoVoChat
@aganguzza

A1: Best reason to invest in social media? It generates
leads, clients and booked gigs when done correctly.
#WoVoChat
@MarcScott
A1: Unprecedented reach and opportunities can open
otherwise locked shut doors, good for community and
support as well. #WoVoChat
@VoiceJayBritton
A1: You NEVER know where a client will LOOK to try and
find something(VO talent, crew, etc…) so need to be on a
little of everything. #WoVoChat
@tjkeenan
A1: An opportunity to meet & network w/new colleagues
who can HELP you succeed if you ask the right
questions. #WoVoChat
@iDanSimpsonVO

Q2: Which social media platforms
should I concentrate on to best
benefit my VO business? #WoVoChat

A2: Facebook can’t be ignored, it’s the 800lb Gorilla.
Consider ads and use groups to your advantage.
#WoVoChat
@CourVo
A2: If you want to take advantage of video (and you
should) you MUST have a YouTube channel. #WoVoChat
@CourVo
A2: LinkedIn is the best for researching your clients and
prospects. Pamela will talk about LI in a minute.
#WoVoChat
@CourVo
A2: Hot new platforms? Snapchat, Instagram, Vine,
Periscope. Not new, but Pinterest can be useful.
#WoVoChat
@CourVo

A2: Whichever platform you choose, you need to commit.
Social media isn’t as effective it it’s an occasional thing.
#WoVoChat
@MarcScott
A2: Depends on your business model + goal, for me it’s
Twitter + LinkedIn. Take the time to learn how they work to
maximize impact. #WoVoChat
@VoiceJayBritton
A2: LinkedIn is great for finding potential clients you
have common connections with. #WoVoChat
@vallencourt
A2: Find where your potential client lives & follow them
to see how you can serve them best. #WoVoChat
@aganguzza

Q3: What about Twitter? It’s weird and
I just don’t understand how to use it
for VO. Got any suggestions?
#WoVoChat

A3: It does take time to understand & get used to in 140
characters. Be patient and dive in. #WoVoChat
@DerekChappell
A3: Use Twitter as another social media tool to find clients
& stay connected to the VO community. #WoVoChat
@DerekChappell
A3: Use Twitter to promote your demo’s, services,
website, expertise. Be a pro online. #WoVoChat
@DerekChappell
A3: Search for clients. Use hashtags to find prospects.
Follow & interact with current clients. #WoVoChat
@DerekChappell

A3: Tip: Try to post around 100 characters so your
followers can conveniently retweet. #WoVoChat
@aganguzza
A3: Don’t reinvent the wheel, look at others, don’t brag
constantly + concentrate on building rapport with potential
clients. #WoVoChat
@VoiceJayBritton
A3: I met & connected w/90% of the people on here
today thru Twitter. Get over the “weird” part & figure it
out! #WoVoChat
@tjkeenan
A3: Hashtags are the greatest thing ever for finding
leads. Learn how to use them and you will make Twitter
work for you. #WoVoChat
@MarcScott

Q4: How can LinkedIn be a great social
media platform for voiceover talent?
#WoVoChat

A4: LinkedIn is the professional networking site. It’s a great
place to connect with future clients, agencies & production
houses. #WoVoChat
@pamelamuldoon
A4: Use Advanced Search to find others on LinkedIn that
may be beneficial to your VO career goals. #WoVoChat
@pamelamuldoon
A4: Join Groups that will connect you with others in
specific industries that you want to do voiceover work.
#WoVoChat
@pamelamuldoon
A4: Always be personable & use a service first approach
when connecting with others on LinkedIn. #WoVoChat
@pamelamuldoon

A4: LI is B2B marketing at it’s best. Others tend to be a bit
more personal. Use LI for a polished business presence.
#WoVoChat
@ChristieBowenVO
A4: Start conversations by wishing LI prospects a Happy
Birthday or a Congrats on a work anniversary. #WoVoChat
@dabvoiceovergal
A4: LinkedIn is a great research tool for starters and a
great way to stay connected with clients. #WoVoChat
@vallencourt
A4: I’ve recently been searching for producers, etc…via
LI and having great success. #WoVoChat
@MoeRockVP

Q5: What are some tips for getting the
most from LinkedIn?#WoVoChat

A5: Be sure your profile is fully completed and try to reac
“all star” status. #WoVoChat
@pamelamuldoon
A5: LinkedIn offers great SEO capabilities. Your headline &
summary are great places to use keywords that associate
with your talents. #WoVoChat
@pamelamuldoon
A5: Add your demos to the appropriate areas on
LinkedIn profile. You can connect your web URL where
your demos are housed. #WoVoChat
@pamelamuldoon
A5: Ask for recommendations from all previous work
listed. This shows a well-rounded individual with a great
working past. #WoVoChat
@pamelamuldoon

A5: Join groups and engage to show yourself as a thought
leader in your industry. #WoVoChat
@aganguzza
A5: Start convos with birthday wishes, congrats on
promotions, new jobs and work anniversaries. #WoVoChat
@MarcScott
A5: Always send an intro message after connecting. I’ve
been booked and paid for gigs within hours of sending
that message! #WoVoChat
@VoiceJayBritton

Q6: What’s the deal with Ads? I find
them annoying. Are they useful for my
business? #WoVoChat

A6: Every social media platform is developing their Ads
and wants to be #1. Now is the time (cheap/effective) to
jump on board! #WoVoChat
@aganguzza
A6: The internet has leveled the playing field for all – if you
don’t use Ad space, other companies will. #WoVoChat
@aganguzza
A6: Capitalize on the data collected on you! Ads can
effectively drill down to your target market and really
help boost your biz! #WoVoChat
@aganguzza
A6: As much as you hate Ads, they aren’t going away
(just like technology). Get on board and be ahead of the
competition. #WoVoChat
@aganguzza

Q7: How do you structure your day
around social media? How much time
do I spend on these channels?
#WoVoChat

A7: I like the piecemeal approach. 20-30 minutes several
times a day. More than 30 min & you get bogged down.
#WoVoChat
@CourVo
A7: Your business plan should help make this
decision. Decide what are you using social media for.
#WoVoChat
@CourVo
A7: You can utilize email to help coordinate social media.
Try Nutshellmail.com or browser plugins for efficiency.
#WoVoChat
@CourVo
A7: Set priorities and set an alarm. Seriously. Use if for
down time if you want, but don’t let it control you.
#WoVoChat
@CourVo

A7: Use programs to help you schedule like Hootsuite,
Buffer, Post Planner – all have free levels. #WoVoChat
@aganguzza
A7: I may spend too much time some days. Can we develop
a support group for social media addicts? #WoVoChat
@MarcScott
A7: On Wednesdays? At least an hour just for
#WoVoChat! #WoVoChat
@talentedvoice

Q8: Social Media Etiquette: Do you
have a proper filter? #WoVoChat

A8: Do NOT use social media as a bragging tool. This will
turn others off FAST! #WoVoChat
@DerekChappell
A8: Know how to properly self promote without overkill. Be
humble. Be honest. Be professional. #WoVoChat
@DerekChappell
A8: Do NOT use social media to bitch about clients,
colleagues or agents. Deal with them privately. #WoVoChat
@DerekChappell
A8: If it feels uncomfy before you hit “send”, DON’T
send. Take a breath & rethink it. #WoVoChat
@DerekChappell

Q9: Why is it important to include
keywords in your social media profiles
and which ones should I use?
#WoVoChat

A9: Most social media platforms have search engines
which index profiles so you can be found easily.
#WoVoChat
@aganguzza
A9: Keyword research is a magical, free or low cost
window into the mind of your target audience. #WoVoChat
@aganguzza
A9: Google Keyword Planner is a powerful tool you can
use to find industry keywords and get keyword
suggestions. #WoVoChat
@aganguzza
A9: Ask yourself what you want to be known for and use
that as a keyword to establish yourself as an authority.
#WoVoChat
@aganguzza

A9: I try and use keywords that are relevant to the areas of
VO I work in. #WoVoChat
@MarcScott
A9: Use KEYWORDS that you think your clients would use
to find their next talent. Those are MONEY WORDS.
#WoVoChat
@JohnnyG53
A9: Keywords include any variation of “VOICE”,
voiceover, voice-over + talent + ISDN, ipDTL, Source-
Connect: words client search #WoVoChat
@tjkeenan
A9: Also, Google Trends can be a great tool to see what is
trending in specific industries (keywords). #WoVoChat
@pamelamuldoon

Q10: Do I use a headshot as my avatar
on Social Media? I heard that can be
confusing for VO clients. #WoVoChat

A10: People are naturally curious. If you don’t give them a
good pic, they’ll go looking on FB. What will they find
there? #WoVoChat
@CourVO
A10: If it’s professional and fits your brand, yes, be seen
& relate as a human being to clients. #WoVoChat
@DerekChappell
A10: I use a headshot – people want to connect with
PEOPLE – I guarantee a Google search will uncover one
of you anyway! #WoVoChat
@aganguzza
A10: Consider the platform when using photo/logo. FB
Biz Page – Logo; LI profile – photo; Twitter – either can
work. #WoVoChat
@pamelamuldoon

A10: Yes, use a photo if it represents the essence of you as
a VO talent. It’s more personal. #WoVoChat
@ChristieBowenVO
A10: Using a pic is more personal – let’s people know there
is a human at the other end of the post. #WoVoChat
@MelHulm
A10: I use the same headshot across every single
platform for maximum brand consistency. #WoVoChat
@MarcScott
A10: Yes, and it should be the same as on LinkedIn.
#WoVoChat
@VoiceofKristi

Join Us for the next #WoVoChat on
Wednesday, May 20th
12pmPT/2pmCT/3pmET!
Topic: Microphones

Check out the entire 5-6-15 #WoVoChat at our
Storify:
bit.ly/WoVoChat_10
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