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34SocialTruths Social Truths in a ...
People don’t buy things, they join things Copyright Marketing Nutz 2012 social biz with a side of nutz!
People don’t buy things, they join things NOT about CONTROL Copyright Marketing Nutz 2012 social biz with a s...
COMMUNITIES CREATEMARKETS Opportunity Harvest Free member Community...
[3]Be Your OwnDuck! 3 Copyright Marketing Nutz 2012 socia...
[4] Not About NEXT“Big thing” 4 Copyright Mark...
[5]Lead withResults 5 Copyright Marketing Nutz 2...
Welcome to theINSPIRATION Age! Copyright Marketing Nutz 2012 social biz with a side of nutz!
Copyright Marketing Nutz 2012 social biz with a side of nutz!
Social Currency = ACTION Copyright Marketing Nutz 2012 social biz with a side of nutz!
[6]It’s what HappensAFTERtheLIKE & FOLLOW that matters 6 ...
[7]Don’t Do social,“Be Social” 7 Copyright Ma...
“DoingSocial Media”is NOTthe Objective! Copyright Marketing Nutz 2012 social biz with a side of nutz!
Social media Businessplugsinto yourBusiness Copyright Marketing Nutz 2012 ...
SMART[8]Objectives &Goalsare key to Success 8 C...
Copyright Marketing Nutz 2012 social biz with a side of nutz!
Align Social withtop BusinessGoals Pick Goals where social can...
[9]BeRealistic 9 Copyright Marketing Nutz 2012 social bi...
Objectives Differ by Level Corporate Risk management Business unit Consistency Leadersh...
Use appropriate Metrics at each level Business metrics: r...
Assess readiness to be social• Strengths and weaknesses?• Demonstrate impact of strategic work• What training ...
[ 10 ]STOPRandomActs 10Social Media Random Acts(RAMs) ...
[ 11 ]Tools are theTACTICSNOT the PATH! Tools 11 Copyright Marketing Nutz...
Evaluate each initiative Impact Readiness ...
[ 12 ]Sum of all parts isgreater than theindividual tools(Learn the Ecosystem) 1...
[ 13 ]SocialRelationshipsare theLife raftof Tech changes Life Raft 13 C...
It isabout thePEOPLE,STUPID ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
[ 14 ]One thingis Certain,things aregoing to change Copyright Marketing Nutz 2012 social biz with a side of...
[ 15 ]Deal with theHARD stuffNOW ! 15 Copyri...
[ 16 ]Skeletonswill fall out ofcloset 16 Copyr...
[ 17 ]Social Mediawill not fixyourBroken 17Business ...
[ 18 ]Slow downto Speed up ! 18 Copyright Marketing Nutz 2012 ...
[ 19 ]You willTickpeople off 19 Copyright Marketi...
[ 20 ] Maybe even get Fired ? 20 Copyright Marketing ...
[ 21 ] Your kid might be ugly! 21 ...
[ 22 ]Ya gottaStart 22somewhere Perfecti...
Understand where the audience is[ 23 ] hanging out online &...
[ 24 ] All Conversations are NOT created equal Copyright Marketing Nutz 2012 social biz with a si...
[ 25 ]Hang with9 brokes, 25You’ll bethe 10 th! Co...
[ 26 ] You Need Friends !• Blog• Facebook• Google+• Twitter• LinkedIn ...
[ 27 ]StopINTERRUPTING 27 Copyright Marketing Nutz 2012 ...
[ 28 ]Know YourAudience 28 Copyright Marketing Nut...
[ 29 ]SolveProblems AT&T Wireless 29 more than ...
[ 30 ]Talk to MeLike aHuman! 30 Copyright Marketing Nu...
[ 31 ]It’s NOTabout….. YOU! 31 Copyright Marketing N...
[ 32 ] Measure the Right Stuff• Community growth• Blog & website analytics• Reach• Engagement• Rel...
[ 33 ]Take timeto TAMEthe SocialMedia BEAST! 33 Copyrig...
[ 34 ] Shape Up or Ship Out Copyright Marketing Nutz 2012 social biz with a side of nutz!
Sometimes you feel like a nut,Sometimes you don’t ! http://youtu.be/s55QoIZScP4 Copyright Marketing Nutz 2012 s...
THAT’S IT,IN A NUTSHELL! 1 Copyright Marketing Nutz 2012 social bi...
So, You Think Your Business is SOCIAL? Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammar...
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34 Social Media Truths in a Nut Shell

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Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact.

This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics.

Subscribe to the entire Social Media Truth Series here: http://www.pammarketingnut.com/35-social-media-truths-subscription/

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34 Social Media Truths in a Nut Shell

  1. 34SocialTruths Social Truths in a Nut Shellin aNut Shell Copyright Marketing Nutz 2012 social biz with a side of nutz!
  2. People don’t buy things, they join things Copyright Marketing Nutz 2012 social biz with a side of nutz!
  3. People don’t buy things, they join things NOT about CONTROL Copyright Marketing Nutz 2012 social biz with a side of nutz!
  4. COMMUNITIES CREATEMARKETS Opportunity Harvest Free member Community Zone Paid member Loyal evangelist Customer Zone $ $ Copyright Marketing Nutz 2012 social biz with a side of nutz!
  5. [3]Be Your OwnDuck! 3 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  6. [4] Not About NEXT“Big thing” 4 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  7. [5]Lead withResults 5 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  8. Welcome to theINSPIRATION Age! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  9. Copyright Marketing Nutz 2012 social biz with a side of nutz!
  10. Social Currency = ACTION Copyright Marketing Nutz 2012 social biz with a side of nutz!
  11. [6]It’s what HappensAFTERtheLIKE & FOLLOW that matters 6 Most ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  12. [7]Don’t Do social,“Be Social” 7 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  13. “DoingSocial Media”is NOTthe Objective! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  14. Social media Businessplugsinto yourBusiness Copyright Marketing Nutz 2012 social biz with a side of nutz!
  15. SMART[8]Objectives &Goalsare key to Success 8 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  16. Copyright Marketing Nutz 2012 social biz with a side of nutz!
  17. Align Social withtop BusinessGoals Pick Goals where social can have an impact Copyright Marketing Nutz 2012 social biz with a side of nutz!
  18. [9]BeRealistic 9 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  19. Objectives Differ by Level Corporate Risk management Business unit Consistency Leadership development & culture across brands Brand Social strategist & CXO Community Engagement Channel focus manager & metrics education Value metrics ROI metrics Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  20. Use appropriate Metrics at each level Business metrics: revenue, Corporate CSAT, reputation. LOB/Geo Social media analytics: Stakeholders Insights, share of voice, resonance, WOM. Social Strategist/Community Engagement metrics: fans, Manager followers, clicks. Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  21. Assess readiness to be social• Strengths and weaknesses?• Demonstrate impact of strategic work• What training is required?• Change management needs?• Categories for readiness assessment • Mindset • Processes • Stakeholder buy-in • Organizational • Realistic expectations model • Roles (client have social zoom agent?) • Communication • Customer profile • Education • Market analysis • Monitoring • Competitive analysis • Reporting • Budget Based upon: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  22. [ 10 ]STOPRandomActs 10Social Media Random Acts(RAMs) Copyright Marketing Nutz 2012 social biz with a side of nutz!
  23. [ 11 ]Tools are theTACTICSNOT the PATH! Tools 11 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  24. Evaluate each initiative Impact Readiness How does it Do we have support an people who can do objective? this? What metrics Is there budget? matter? Risks Priority What are the risks if Does this initiative we do this? enable other work? What if we don’t?Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  25. [ 12 ]Sum of all parts isgreater than theindividual tools(Learn the Ecosystem) 12 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  26. [ 13 ]SocialRelationshipsare theLife raftof Tech changes Life Raft 13 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  27. It isabout thePEOPLE,STUPID ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  28. [ 14 ]One thingis Certain,things aregoing to change Copyright Marketing Nutz 2012 social biz with a side of nutz!
  29. [ 15 ]Deal with theHARD stuffNOW ! 15 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  30. [ 16 ]Skeletonswill fall out ofcloset 16 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  31. [ 17 ]Social Mediawill not fixyourBroken 17Business Copyright Marketing Nutz 2012 social biz with a side of nutz!
  32. [ 18 ]Slow downto Speed up ! 18 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  33. [ 19 ]You willTickpeople off 19 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  34. [ 20 ] Maybe even get Fired ? 20 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  35. [ 21 ] Your kid might be ugly! 21 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  36. [ 22 ]Ya gottaStart 22somewhere Perfection enemy of GOOD ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  37. Understand where the audience is[ 23 ] hanging out online & learn how toYour Mission have a relevant conversation with them that helps meet business goals. Copyright Marketing Nutz 2012 social biz with a side of nutz!
  38. [ 24 ] All Conversations are NOT created equal Copyright Marketing Nutz 2012 social biz with a side of nutz!
  39. [ 25 ]Hang with9 brokes, 25You’ll bethe 10 th! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  40. [ 26 ] You Need Friends !• Blog• Facebook• Google+• Twitter• LinkedIn 26• Tweet Chats• Quora• Triberr• Leverage offline network Copyright Marketing Nutz 2012 social biz with a side of nutz!
  41. [ 27 ]StopINTERRUPTING 27 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  42. [ 28 ]Know YourAudience 28 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  43. [ 29 ]SolveProblems AT&T Wireless 29 more than Social Lip Service Copyright Marketing Nutz 2012 social biz with a side of nutz!
  44. [ 30 ]Talk to MeLike aHuman! 30 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  45. [ 31 ]It’s NOTabout….. YOU! 31 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  46. [ 32 ] Measure the Right Stuff• Community growth• Blog & website analytics• Reach• Engagement• Relevancy• Influence 33• Sentiment• Achievement of goals Copyright Marketing Nutz 2012 social biz with a side of nutz!
  47. [ 33 ]Take timeto TAMEthe SocialMedia BEAST! 33 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  48. [ 34 ] Shape Up or Ship Out Copyright Marketing Nutz 2012 social biz with a side of nutz!
  49. Sometimes you feel like a nut,Sometimes you don’t ! http://youtu.be/s55QoIZScP4 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  50. THAT’S IT,IN A NUTSHELL! 1 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  51. So, You Think Your Business is SOCIAL? Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut Copyright Marketing Nutz 2012 social biz with a side of nutz!

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