A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report Sep 14

2. Trend Analysis
Comparison Aug 14 - Sep 14
Total Minutes of Advertising
250,141
292,289
Aug-14 Sep-14

3. Trend Analysis
Comparison Sep 13 - Sep 14
Total Minutes of Advertising
248,810
292,289
Sep 13 Sep 14

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
16% 16%
15%
4% 4% 3% 2% 2% 2%
15%

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
24%
8%
7%
5%
4% 3% 3% 2% 2% 2%

6. TOP 15 BRANDS
% Share of Advt. Minutes
3%
3% 3%
2%
2%
2% 2% 2%
2%
1%
1% 1%
1% 1% 1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4% 4%
4% 4% 4% 4%
4% 4%
4% 3% 3% 3% 3%
3%
3%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
1%
1%
1%
1% 1% 1%
1% 1%
1% 1% 1% 1%
1% 1% 1%

9. Genre Split in Sep 14
% Share of Advt. Minutes
Ent
42%
Movies
3%
Music
8%
News
42%
Kids
2%
Religious
2%
Sports
1%
Food
0%

10. Time Band Split Sep 14
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning
Time (06:00 -
11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening
Time (17:00 -
18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END