2. Genre: Fantasy Action Film
Transformers: Revenge of the Fallen
The Avengers
Harry Potter and the Order of the Phoenix
3. Revenge of the Fallen
Director: Michael Bay
Release Dates: June 19th 2009 (UK)
June 24th 2009 (US)
PLOT
The film is set two years after the events of Transformers. The
Autobots have found a home in "NEST", a secret military unit
created to eliminate the remaining Decepticons, and Sam is
starting college and trying to leave his Transformer-laden past
behind. The Decepticons are regrouping, however. Megatron is
restored to life, and his master, The Fallen, schemes to activate an
energon-producing Star Harvester on Earth, which will destroy the
planet and provide the Decepticons with enough energon to raise
an army. The Harvester's location, and the means to activate it, are
hidden within Sam's mind, leading the Decepticons to wage war
across the Earth as they hunt down the human. Witwicky turns to
some unlikely allies to escape and survive. Ultimately, the last of
the Primes defeats The Fallen, destroys the Harvester, and proves
the Autobots' greatest power is found in their unexpectedly-ancient
alliance with the humans.
4. The Avengers:
Director: Joss Whedon
Release Dates: April 11th 2012
PLOT:
Loki, the stepbrother of Thor, teams-up with the
Chitauri Army and uses the Tesseract power to
travel from Asgard to Earth to plot the invasion of
Earth by the Chitauri and become the king of
Earth. The director of the agency S.H.I.E.L.D Nick
Fury sets in motion the project The Avengers,
joining Tony Stark a.k.a. the Iron Man; Steve
Rogers, a.k.a. Captain America; Bruce Banner,
a.k.a. The Hulk; Thor; Natasha Romanoff, a.k.a.
Black Widow; and Clint Barton, a.k.a. Hawkeye, to
save the world from the powerful Loki and the
alien invasion.
5. Harry Potter and the Order of the Phoenix:
Director: David Yates
Release Dates: July 11th 2007
PLOT:
After a lonely summer on Privet Drive, Harry returns
to a Hogwarts full of ill-fortune. Few of students and
parents believe him or Dumbledore that Voldemort
is really back. The ministry had decided to step in by
appointing a new Defence Against the Dark Arts
teacher that proves to be the nastiest person Harry
has ever encountered. Harry also can't help stealing
glances with the beautiful Cho Chang. To top it off
are dreams that Harry can't explain, and a mystery
behind something Voldemort is searching for. With
these many things Harry begins one of his toughest
years at Hogwarts School of Witchcraft and
Wizardry.
6. The genre I’ve chosen is ‘Fantasy Action’, the type of fantasy in all three of my chosen films is
‘heroic fantasy.’ All 3 films also include the ‘sci-fi’ genre, I chose this genre because I like films
which include fictional characters, lands and etc… Instead of just making a film on actual
events or people they’re making their own characters and putting more thought into their films.
It shows the creativity which has been put into a film. Also I think the actors are important in a
film for example in the The Avengers the characters/actors made me want to watch the film
because all of the superheroes have their own films which I enjoyed watching for example
Thor, Iron man, The hulk, Captain American and etc… Even though the trailer was one of the
main reasons for me wanting to watch ‘The Avengers.’ Also when watching the sneak peaks
and trailers I liked the look of the special effects, this was a main factor for me wanting to watch
all three of these film. Another reason is because of the sound effects, I think it made some
scenes more intense.
7. Reception Theory
Reception theory is how we reach to films based on our age, social class and cultural background. The
media producer will encode meaning in the film which the audience decodes by either agreeing with
them (preferred), understanding the meaning of the film but neither like or dislike it (negotiation) and
finally completely disagreeing with the director and disliking the film (oppositional.) One of my preferred
films is transformers, I love all three films and the fantasy side to them. Also most ‘superhero’ films use
people with super powers to help save the world, instead of using people they’ve used transforming
robots, I also like the idea of how they disguise as cars so no body suspects them. One of my favourite
things about this film is the special effects. This is one of my favourite genres of film, I think this is
because of my age and my upbringing.
Reception Theory
8. Intertextuality:Intertexuality
Intertexuality is when a media products like films, music
videos and TV shows include text from other media
products, for example in ‘Transformers: Dark of the
Moon 2011’ Leonard Nemoy voices a characters. At the
beginning of the film two other characters are watching
‘Star Trek’, this is a reference to Leanord Nemoy’s most
famous iconic role as Spock. Intertexuality sometimes
encourages me to watch films, I don’t look up what
Intertexuality a film has but sometimes I notice it while
watching certain films. Intertexuality can be shown in a
variety of ways for example The Black Widow from The
Avengers has a variety of different characters from other
films which are similar such as Elastigirl from The
Incredibles and Selene from Underworld. Harry Potter
has a lot of Intertexuality with Lord Of the Rings, for
example they both have wise wizards who look like each
other and the protagonists like to lean on them. Also both
of the protagonists are orphans, this has been used in a
variety of films with this genre now. Another Intertexuality
is the gifts the Elf queen gives the hobbits and the gifts
Dumbledore gives Harry, Ron and Hermione. The cloak
of invisibility and the light.
9. Star Theory:Star Theory
Star Theory is when a certain star in a film attracts you to watch it. Theirs a lot of stars which I
like and I watch films because they’re in such as The Avengers, the characters/actors made
me want to watch the film because all of the superheroes have their own films which I enjoyed
watching for example Thor, Iron man, The hulk, Captain American and etc… Also Captain
American ‘Chris Evans’ is in a variety of other films which I like such as fantastic four and
Scott Pilgrim Vs. The World, he’s a good actor in these films and is also good looking. Since
watching all of the Harry Potter films I watch new films or trailers which include certain actors
from the film such as Daniel Radcliffe and Emma Watson because they’re good actors.
10. Frameworks of interpretation:
Spiderman
Code & Conventions: Theirs a variety of props used in the trailer such as
weapons, cards, football and needles. This conforms to the genre of the film.
Setting: New York City, Science lab, high school.
Character: Peter Parker/Spiderman: Main character, hides his identity, parents
died, protagonist. Peters Uncle: Father figure, helps Peter find himself and his
father. DR Conner’s/ Lizard: Antagonist, tries to destroys the world, Spiderman
helped create him and he worked with Peters father before he died.
Themes: The themes in this trailer are revenge, good triumphing over evil, life &
death and romance. This conforms to the genre.
Narrative: The narrative on the trailer is sequential, it goes back in time to when
Peter is younger, also Denouement because the hero lives.
Iconography: New York skyline and Yellow taxis.
Ideological message: The messages the trailer gives are goodness will prevail, all
will end well and goodness will triumph over evil.
All of these conforms to the genre and doesn’t break it in any way.
http://youtu.be/atCfTRMyjGU
11. Frame Works Of Interpretation:Trailer analysis :
Thor 2- http://www.youtube.com/watch?v=3bFZJ-3zNFg
Frameworks of interpretation:
Thor 2
Code & Conventions: Their isn’t many props in the trailer, some of the props I saw are a
lorry, Thors hammer and cars.
Setting: New york- Asgrad (world of gods)
Character: Thor: protagonist, Brave, good looking. Loki: Antagonist, Thor’s brother. Dr
Jane Foster: Scientist, helps protagonist, falls in love with Thor
Themes: The themes in this trailer are revenge, life & death and romance.
Narrative: The trailers narrative is sequential because it goes back in time, narrative and
denouement because the hero lives.
Iconography: The only iconography I can see in the trailer is power.
Ideological message: The messages given while watching this trailer are goodness will
prevail and all will end well.
All of these conforms to the genre and doesn’t break it in any way.
http://youtu.be/3bFZJ-3zNFg
12. Frameworks of interpretation:
Xmen
• Code & Conventions: The props that are in the trailer are computers/laptops,
cars and weapons.
• Character:
Wolverine: Protagonist, brave, strong Sabretooth: Antagonist
Cyclops: Protagonist Mystique: Antagonist
Storm: Protagonist, brave Toad: Antagonist, cocky
Rogue: Protagonist, scared Magneto: Antagonist, leader.
Jean Grey: Protagonist
Professor X: Protagonist, main character, in charge.
• Themes: Life & Death and good triumphing over evil.
• Iconography: Power
• Ideological message: The messages the trailer gives out are goodness will
prevail and all will end well.
All of these conforms to the genre and doesn’t break it in any way.
• http://youtu.be/C08Dzex4WHc
13. There’s a variety of ways I find out about films the main one is friends and family telling me about trailers
or films they’ve seen, another way I find out about films is social networking, Facebook is a big one when
scrolling down my news feeds I sometimes see film trailers which other people have shared/ liked. Also
twitter because I follow actors which I like and they sometimes post new films which they’re acting in.
Majority of the time I look on cinema websites, mainly Odeon, to see what films have recently come out
and I watch trailers on YouTube to see if I’d enjoy it.
Media Literacy:
