3. “Management is doing things right;
leadership is doing the right
things."
-Peter Drucker
Great leaders have amazing social intelligence, a passion
for change, and above all, vision that allows them to set
their sights on the "things" that truly deserve real attention.

4.  Urbi’s CFO for over 10 years
 Mexican women, businesswomen, mother & wife
 Through the I time I had the opportunity to work directly with her I
can stress that she is:
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Committed to her work and her people
Inspiring, assertive and open to new ideas
Enthusiastic & positive attitude: difficulties = opportunities
Confident in her ideas and beliefs
Big spirit to help others and their causes
Determined, with clear goals in mind
Strict & time manager

5.  Has lead Urbi for over 10 years, making it, the 3rd largest
homebuilder in Mexico.
 She has build-up and insipired successful high-performance teams.
 A role-model as mother and wife, knowing how to combine work &
personal life.
 Has boosted the role of women in business at Urbi and Mexicali.
 She cares about her local community, entrepreneuring programs for
kids.

6.  I believe we both are:
• Committed, work should always be accomplished, no “quitter”
attitude is accepted.
• Confident in my ideas. There’s always a chance to succeed, you
got to try!
• An idea is always better if complemented with different points of
view: be open & tolerant.
• We aren’t alone, share our knowledge and talent for the benefit of
our community.

7.  My way to work differs from hers in these ways:
• Prefer to work under pressure & stress: the hard way.
• When time is a key factor, decisions should be taken by few or
just one person.
• One step at a time: one clear goal per day.
• Realistic vision of situation rather than idealistic/positive views.
• Consistent  words = actions & vice versa.
• Adaptable, the world changes every second.

8.  In my personal opinion Selene = role model as leader and businesswomen
 When worked with her at Urbi, I learned the most I can, & I really did.
 Tomorrow’s business world, needs leaders rather than followers.
Rather than being a follower of her leadership style I consider my
self an apprentice that in the near future will overcome his tutor.