The presentation showcases the TEDx talk delivered by Julian Friedmann concerning the mysteries of Storytelling. This particular presentation is one in a series of presentations I had worked on during my Marketing Internship under Prof. Sameer Mathur, IIM Lucknow, in June, 2015.

1. JULIAN FRIEDMANN

2. BORING
STORIES
GREAT
STORIES
STORIES

3. BORING
STORIES
GREAT
STORIES
STORIES

4. BORING
STORIES
GREAT
STORIES
STORIES

5. BORING
STORIES
GREAT
STORIES
STORIES

6. BORING
STORIES
GREAT
STORIES
STORIES

7. WHY IS STORY TELLING DIFFICULT ?

8. WHY IS STORY TELLING DIFFICULT ?

9. WHY IS STORY TELLING DIFFICULT ?

10. WHY IS STORY TELLING DIFFICULT ?

15. NOW WE KNOW
WHERE TO
FOCUS

16. NOW WE KNOW
WHERE TO
FOCUS
Don’t We ?!

17. But Why
Do We Write
Stories ?

22. 4. TRYING TO MAKE THE WORLD A BETTER
PLACE

23. STORIES DEFINE US

24. STORIES DEFINE US

25. STORIES DEFINE US

26. BUT IS THERE A
FORMULA
FOR TELLING
STORIES ?

27. Pointed out 3 essential components of a STORY

28. Pointed out 3 essential components of a STORY

29. Pointed out 3 essential components of a STORY

30. Pointed out 3 essential components of a STORY

31. Pointed out 3 essential components of a STORY

32. LET US
CONSIDER
AN
EXAMPLE !

33. WHY ARE
AMERICAN MOVIES
MORE APPEALING
THAN
BRITISH MOVIES
?

43. SO
WHAT’S YOUR
STORY
?

44. Slides By : Priyanjit Biswas
THANK
YOU