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“Selling” Rural Communities on Bicycling Lessons from the Historic Columbia River Highway 
Jessica Horning 
Kristen Stallman 
Pro Walk / Pro Bike / Pro Place 
September 10, 2014
•Troutdale 
•Corbett 
•Cascade Locks Rural Communities on the HCRH 
•Hood River 
•Mosier 
•The Dalles 
•Wood Village 
Corbett 
Mosier 
Wood 
Village
Background
Reconnect & Restore
Reconnect & Restore
Telling the Story 
https://www.youtube.com/watch?v=AqTcr-fF4-Q 
https://www.youtube.com/watch?v=AqTcr-fF4-Q
Building Relationships
Policymakers Ride
Sign Plan
Share & Be Aware Safety Campaign
Getting the Numbers
Next Steps
Lessons Learned 
•Vision 
•Build Relationships 
•Identify Champions 
•Get People on Site, on Bikes 
•Tell Stories 
•Be Creative 
•Respond to Local Needs
Questions?

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'Selling' Rural Communities on Cycling-Lessons from the Historic Columbia River Highway