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Social Media  &  the Real Estate Industry How to optimize Social Media for your Real Estate business Social Media for Real  Estate         Lanell Perry 303-319-9424
Background:  Major influences Public use of the Internet The Role of the Realtor Influence of search engines…..Google ! Growth of Mobile Phones Outbound Marketing (push) Inbound Marketing (pull) ONLINE MARKETING Social Media for Real  Estate         Lanell Perry 303-319-9424
Influence of search engines: Google Social Media for Real  Estate         Lanell Perry 303-319-9424
Social Media for Real  Estate         Lanell Perry 303-319-9424
Social Media for Real  Estate         Lanell Perry 303-319-9424
Social Media for Real  Estate         Lanell Perry 303-319-9424
Influence of Mobile phones Social Media for Real  Estate         Lanell Perry 303-319-9424
Social Media for Real  Estate         Lanell Perry 303-319-9424
Online Marketing Lead generation 2.  Organic 3.  Conversion Optimization 4.  Analytics 5.  Content Marketing 6.  Pay Per Click PPC 7.  Social Media Marketing 8.  eMail Marketing Social Media for Real  Estate         Lanell Perry 303-319-9424
PLAN PLAN PLAN Social Media for Real  Estate         Lanell Perry 303-319-9424
PROTECT YOUR BRAND Twitter.com/yourbrandname YouTube.com/yourbrandname Flickr.com/yourbrandname LinkedIn/yourbrandname Facebook/yourbrandname ,[object Object]
Seed some FaceBook fans (build threshold of 25 fans to set up your vanity URLSocial Media for Real  Estate         Lanell Perry 303-319-9424
Research, define, and refine core organic search keywords Who is customer – what do they want – what are their problems Who is the competition? ( healthclub and diet coke) Real or perceived benefits Your products and services Features Keyword analysis BEFORE you start blogging Raven SEO (raventools.com), KeywordDiscovery.com, WordTracker.com, Google Adwords Keyword  Tool Social Media for Real  Estate         Lanell Perry 303-319-9424
DESIGN Landing Pages - consistency “Marketing Glue” consistency for all actions, messages Focus customers on a ‘call to action’ Tag line – Positioning statement – signature –  Templates – Style -  Layout Social Media for Real  Estate         Lanell Perry 303-319-9424
Content marketing Give knowledge away for free ,[object Object],Submit your posts to social hubs  ,[object Object],           work usually don’t see the same level of results as people who also               promote the work of others. If you are going to use StumbleUpon or a             similar tool, try and promote other people’s work in 80/20 ratio to yours Bookmark content on Delicious (http://delicious.com) (key word tag = SEO) ,[object Object],Build a following on Twitter Social Media for Real  Estate         Lanell Perry 303-319-9424
Social Media Marketing Claim your brand Set up Twitter Define your style – have something to say  (your BRAND) Build a following on Twitter Time your Tweets Create conversion oriented Facebook fan page Connect Blog to Facebook (you tube, Flickr, SlideShare) ,[object Object]
Ads & affiliate links (immediate monetization)

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Blogging for real estate

  • 1. Social Media & the Real Estate Industry How to optimize Social Media for your Real Estate business Social Media for Real Estate Lanell Perry 303-319-9424
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  • 23. List of best blogs in industry
  • 25. Share “link juice”Social Media for Real Estate Lanell Perry 303-319-9424
  • 26. Blogging Mistakes Blogging without a Plan Blogging before you get your own domain name (URL) NOT branding your personal look / design NOT paying close attention to important of SEO NOT reading other blogs Use a blog search engine (http://www.technorati.com) to find blogs in your niche NOT leaving informed, intelligent comments on related blogs NOT responding to all comments on blog, good and bad Making it difficult to subscribe to your Blog. NOT taking advantage of social media Measuring the wrong things NO commitment and not allowing enough time for Blog’s success Minimum of 3 hr/week for 6 months. In that time you should be able to generate at least 3 posts a week, and leave comments on related blogs to drive traffic back to your blog. Social Media for Real Estate Lanell Perry 303-319-9424