O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Travel Debrief

15.580 visualizações

Publicada em

PSFK's Travel Debrief explores today’s travel landscape, where companies must deliver optimized experiences at every touchpoint, including planning, transit, accommodations, in-stay activities, and even the time in-between trips, to capitalize upon every opportunity to engage with consumers. This document provides executives at corporations, agencies and technology companies with a framework for how to deliver optimized experiences that feel personal at every brand and service touch point.
Published February 2018

Featured in the 35+ page report, readers will find:
-Emerging consumer attitudes and market forces that are driving change
-Important trends shaping the future of travel
-Key strategies that brands should adopt to succeed
-Perspectives and forecasts from industry experts

Publicada em: Turismo
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Travel Debrief

  1. 1. #13 TRAVEL DEBRIEF OPTIMIZED EXPERIENCE AT EVERY STAGE OF THE JOURNEY @PSFK | #TravelDebrief SUMMARY PRESENTATION
  2. 2. Travel Debrief Version 1.0 | Published February 2018 About This Report Piers Fawkes Founder & President This industry debrief provides important insights for professionals shaping consumer experience across sectors. As consumers seek preferential engagements from the brands they buy, trends in the travel industry provide a rich source of inspiration. This document should provide the reader with a framework to contemplate how to approach delivering optimized experiences that feel personal at every brand and service touch point. PSFK’s Travel Brief joins a library of over 100 reports and research papers that can be accessed every day by our Premium Members. Download the Full Report at: psfk.com/travel-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
  3. 3. Travel Debrief Get The Full Report PSFK's Travel Debrief explores today’s travel landscape, where companies must deliver optimized experiences at every touchpoint—from planning to transit, accommodations, in-stay activities and even the time in between trips, capitalizing on every opportunity to engage with consumers. The 35+ paged report will help executives at corporations, agencies and technology companies understand: • Emerging consumer attitudes and market forces that are driving change • Important trends shaping the future of travel • Key strategies that brands should adopt to succeed • Perspectives and forecasts from industry experts #14PSFK TRAVEL DEBRIEF SUB #14PSFK TRAVEL DEBRIEF OPTIMIZED EXPERIENCE AT EVERY STAGE OF THE JOURNEY
  4. 4. Travel Debrief What’s Disrupting The Travel Industry? Legacy Brands Are No Longer The Experts Personalized Service And Experience Outperform Price Emerging, Consumer- Focused Brands Are Being Embraced 97% of travel experts agree that travelers trust online travel reviews, travelers they meet in real life and local communities for advice while on a trip instead of travel publications. “Personalized experiences and recommendations from one trusted brand will be the future of all travel.” Rafael Parizoto. Redbull 69% of experts say that travelers are more willing to purchase from newly-launched travel companies today than they have been in the past. PSFK Travel Survey 2018 PSFK Travel Survey 2018 Travel Debrief
  5. 5. Travel Debrief To Lead Their Own Journey With Support From Preferred Brands Experiences That Revolve Around Their Specific Desires And Needs Solutions That Help Them Achieve Their Desired State As They Transition Throughout The Day 87% of experts say that having control over their own travel experiences through real-time assistance will be important or very important to travelers in the next two to three years. 64% of experts say that synced preferences and profiles that provide the comforts of home will be important or very important for travelers in the next two to three years. PSFK Travel Survey 2018 “Our health-and-wellness lives have integrated into our work travel. Brands that support health for travelers will have a strong advantage over those that don't, and will play into the importance of sustainability and trust among consumers.” PSFK Travel Survey 2018 Astrid Haury. Senior Creative Strategy, Cosnova Beauty Consumer Insights: Anticipating Future Travel Demands Today Consumers Want…
  6. 6. Travel Debrief 37|TravelDebrief SEAMLESS CURATED EMPOW ER E D Travel 2.0: Competitor Landscape In a marketplace where physical and digital behaviors have converged, companies must transform to meet customer needs anytime, anywhere. The travel industry is shifting its approach to develop more holistic offerings in order to respond to travelers expectations through curated services, comfortable journeys and controlled experiences.
  7. 7. Travel Debrief O N -TH E-GO IN -S TAY PLA N N IN G ADDED VA LUE In-StepWellnessExtentedNetworks Ultimate Access Im m ersive Touchpoints AmbientControl HomeAway FrictionlessJourney O n-The-GoProductivity 360-Degree Consumer Journey In today’s travel landscape, it is critical that companies branch out from their traditionally siloed, core offerings to provide 360-degree services at every stage of the journey, through a multi- channel, always-on approach. In this report, we’ve mapped out the Travel 2.0 consumer journey at every touchpoint, from the planning to transit to in-stay to added value stages.
  8. 8. Travel Debrief 01 Ultimate Access 02 Ambient Control 03 Frictionless Journey 04 On-The-Go Productivity 05 Home 
 Away 06 In-Step Wellness Trends Driving 360-Degree Optimized Experiences 07 Extended Networks 08 Immersive Touchpoints Travel Debrief
  9. 9. Travel Debrief About PSFK BUSINESS INTELLIGENCE A catalyst since 2004 for better products, services, communications and experiences. A unique research process with unparalleled access to experts to identify and develop new business opportunities. • Innovation Portal & Newsletters • Events & Workshops • Consulting #13 PSFK FASHION DEBRIEF DYNAMIC FASHION THROUGH ADAPTIVE DESIGN #14 PSFK TRAVEL DEBRIEF SUB #14 PSFK TRAVEL DEBRIEF OPTIMIZED EXPERIENCE AT EVERY STAGE OF THE JOURNEY
  10. 10. #13 TRAVEL DEBRIEF OPTIMIZED EXPERIENCE AT EVERY STAGE OF THE JOURNEY @PSFK | #TravelDebrief SUMMARY PRESENTATION

×