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Sports Debrief

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In the world of sport, the difference between winning and losing can be decided by the narrowest of margins. As a result, athletes are forever looking for the competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge.

The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that we believe can inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.

Featured in the report, readers will find:
- 6 keys for exceptional performance on and off the field
- 7 comprehensive trends elevating a performer in every stage of the workout process
- 21 best-in-class examples of companies optimizing performance for the the individual athlete
- Lessons for creative business to improve workforce, marketing and customer experience
- Insights and statistical support from industry leaders
-Interviews and opinions from industry leaders including GE and Gatorade

Publicada em: Esportes
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Sports Debrief

  1. 1. @PSFK | #SportsDebrief SUMMARY PRESENTATION LESSONS FROM NEW-ERA MOTIVATION #8 SPORTS DEBRIEF
  2. 2. • 6 keys for exceptional performance on and off the field • 7 comprehensive trends elevating a performer in every stage of the workout process • 21 best-in-class examples of companies optimizing performance for the the individual athlete • Lessons for creative business to improve workforce, marketing and customer experience • Insights and statistical support from industry leaders The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that we believe can inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work. The 20+ page report includes : Download the Full Report at: psfk.com/sports-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Get The Full Report @PSFK #SportsDebrief
  3. 3. The Extra Mile Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Version 1.0 | Published September 2016 In the world of sport, the difference between winning and losing can be decided by the narrowest of margins. As a result, athletes are forever looking for the competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge. Download the Full Report at: psfk.com/reports As fitness evolves from an occasional activity to an everyday lifestyle, athletes of all levels want the tools that will help them continue to improve and achieve ever-escalating goals. Up until recently, the most elite performance and conditioning methods were reserved only for professionals at the highest level, but with the emergence of new technologies, it's now possible for anyone to train like a pro. From wearable sensors that gather and analyze a complex set of metrics, to scientifically engineered materials that offer customized fit and function, today's amateur athlete has access to a wealth of information and products to help them excel at every phase of their game. The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that we believe can inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.
  4. 4. 62% of studies indicate that simulation-based instruction produced statistically significant learning outcome gains. Effectiveness of Virtual Reality-based Instruction on Students’ Learning Outcomes in K-12 and Higher Education, Computers & Education, 2014 Getting two more hours of sleep a night increased basketball free throws and 3-point field goal percentage by 9%. Olympic Coach: Sport Performance Division, Team USA, 2016 “Up to this point it’s been about gathering as much data as we can and the presentation and the visualization of that data. Now I think a lot of that effort is going to go into making that data actionable, whether it’s through coaching, insights, or guidance.” James Park, CEO, Fitbit "We are trying to explore how the physical materials and physical environment can be smarter, more adaptive, and become part of us.” Lining Yao, Concept Creation and Fabrication, bioLogic The Rise of the Individual Athlete LABS
  5. 5. LABS @PSFK #SportsDebrief Seven Trends Powering a New Era of Motivation, Training & Performance 1. Precision Visualization 2. Onboard Coaching 3. Hyper-Personalized Training 4. Performance Gear 5. Mind Hacking 6. Enhanced Recovery 7. Sleep Optimization
  6. 6. LABS @PSFK #SportsDebrief Data-Driven Decisions Adapt On-The-Fly Picturing Change Holistic Success Winning Ecosystem Keys For Exceptional Performance On and Off the Field LABS @PSFK #SportsDebrief 1 2 3 4 5
  7. 7. • 6 keys for exceptional performance on and off the field • 7 comprehensive trends elevating a performer in every stage of the workout process • 21 best-in-class examples of companies optimizing performance for the the individual athlete • Lessons for creative business to improve workforce, marketing and customer experience • Insights and statistical support from industry leaders The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that we believe can inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work. The 20+ page report includes : Download the Full Report at: psfk.com/sports-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Get The Full Report @PSFK #SportsDebrief
  8. 8. About PSFK Labs PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands. In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work. LABS
  9. 9. PSFK MEMBERSHIP The best insights paired with the best tools to discover, save and share them. Get all the reports with a PREMIUMPURPLEBASIC PSFK.COM/MEMBERSHIP
  10. 10. @PSFK | #SportsDebrief SUMMARY PRESENTATION LESSONS FROM NEW-ERA MOTIVATION #8 SPORTS DEBRIEF

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