@PSFK | #FutureofVR TECHNOLOGY DEBRIEF
SUMMARY VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING

GET THE REPORT The
PSFK Technology Debrief investigates how various industries are experimenting with the new medium of Virtual Reality. The 24-page report includes: • Implications for Health & Fitness, Entertainment, Retail & Marketing and other industries • Key Takeaways for Brands • Experts to Follow • Conversation With Aaron Koblin, Co-Founder of VRSE • Q&A with VR producer Peter Martin • Plus a 29-page full presentation deck Download the Full Report at : psfk.com/vr-virtual-reality Access all Debriefs and Reports as a PSFK Member: psfk.com/membership @PSFK | #FutureofVR

Piers Fawkes Founder & Editor-In-Chief
PSFK.com & PSFK Labs Scott Lachut President of Research & Strategy, PSFK Labs A Brief Introduction To Virtual Reality In some industries the answer is more straightforward. Travel resorts and retailers are rushing headlong into the idea that VR can inspire travel and provide assurances leading up to the point of sale. The story of a 12-year-old girl who lived in a Syrian refugee camp for 18 months suggests that it can be a tool for empathy. Healthcare professionals are harnessing the mind’s ability to help itself by using VR experiences of snowy landscapes to help burn victims. As developers and storytellers alike rush for the holy grail of digital experiences many will fail, but it will not be because of the technology. The excitement around VR is and always has been embedded in possibility of presence. If we can achieve that now, rest assured the best and worst is still yet to come. To know VR today is to understand its checkered past. A concept conceived in the 1960s, VR was propelled forward technologically by gamers and researchers who pushed its limits but also found that those limits pushed back. For various reasons the technology never went mainstream in the decades that followed, but it wasn’t for lack of trying. Why now? Facebook’s acquisition of Oculus in 2012 signaled a sea change in the supporting technology around VR as having finally caught up to the concept’s initial vision. At once a nauseating, disorientating experience, unaffordable to the masses is now just the opposite. Remove technological limitations from the equation and you’re left with only possibilities. Download the Full Report at : psfk.com/vr-virtual-reality Published June 2015

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04 05 06 07Health & Fitness Travel & Hospitality Gaming & Storytelling Media & EntertainmentRetail & Marketing Art & Architecture Culture & Social Innovation Market Opportunities For Virtual Reality @PSFK | #FutureofVR

Key Strategies #1 #2 #3
#4 #5Try Before You Buy Narratives Become Interactive Boundaries Disappear Industries Reimagined Empathy Gets Ignited TECHNOLOGY DEBRIEF @PSFK | #FutureofVR

READ THE FULL REPORT
The PSFK Technology Debrief investigates how various industries are experimenting with the new medium of Virtual Reality. The 24-page report includes: • Implications for Health & Fitness, Entertainment, Retail & Marketing and other industries • Key Takeaways for Brands • Experts to Follow • Conversation With Aaron Koblin, Co-Founder of VRSE • Q&A with VR producer Peter Martin • Plus a 29-page full presentation deck Download the Full Report at : psfk.com/vr-virtual-reality Access all Debriefs and Reports as a PSFK Member: psfk.com/membership @PSFK | #FutureofVR

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is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

@PSFK | #FutureofVR TECHNOLOGY DEBRIEF
SUMMARY VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING