O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

PSFK Marketing Debrief: Text & Messaging

14.304 visualizações

Publicada em

Get the full copy: www.psfk.com/report/power-of-chat-debrief

The Marketing Debrief: Text & Messaging tackles how SMS, messaging and chat are once again prevalent and even integral to delivering best-in-class brand experiences to customers.

- 5 Trends outlining the future of chat in customer interactions
- 15+ Best-in-class examples
- Supporting statistics
- Deep dive articles outlining the most crucial aspects of successful chat interactions
- Actionable implications for brands/marketers and key takeaways

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Issue 3 | Published July 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

Publicada em: Marketing
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

PSFK Marketing Debrief: Text & Messaging

  1. 1. Delet Heyyyyy TEXT & MESSAGING AS CONSUMER INTERFACE MARKETING DEBRIEF SUMMARY @PSFK | #PowerOfChat
  2. 2. GET THE 
 REPORT This Marketing Debrief tackles how SMS, messaging and chat are once again prevalent and even integral to delivering best-in-class brand experiences to customers. To access the full 28 page report, including: • 5 Trends outlining the future of chat in customer interactions • 15+ Best-in-class examples • Supporting statistics • Deep dive articles outlining the most crucial aspects of successful chat interactions • Actionable implications for brands/marketers and key takeaways • Plus a 25 page full presentation deck @PSFK | #PowerOfChat Download the Full Report at : 
 psfk.com/power-of-chat-debrief Access all Debriefs and Reports
 as a PSFK Member: psfk.com/membership
  3. 3. THE POWER OF CHAT In many ways, how people interact with brands through technology has come full circle. We have passed through an era of apps and playful UI and have come back around to a simpler and more direct user experience that reflects an early age of the web. SMS, messaging, chat—and even email—are once again prevalent brand experiences. And why not? We already communicate with one another using these platforms, and despite the development of more sophisticated tools, we seem to be satisfied with the logic, scale and immediacy of messaging. Combine these ingrained behaviors with the prevalence of mobile as our preferred device, it’s no wonder that the simplicity of these text- based communications dominate mobile. With a mix of AI and human service, a brand or organization can enrich interactions with their audiences to feel both familiar and welcome, while delivering a great deal of value. Brands can now leverage smart algorithms to route messages to the appropriate member of staff, who can respond in a moment’s notice with the right information, advice or support. When combined with existing customer data or profiles, these platforms have the potential to deliver an added layer of personalization. By employing a chat-first strategy, any organization can drive sales, provide efficient customer service, enhance the brand experience and encourage loyalty from their customers. This report describes the key opportunities behind such an approach, provides best-in-class examples and offers insights for anyone looking to evolve their customer experience. Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Scott Lachut President of Research 
 & Strategy, PSFK Labs Download the Full Report at :
 psfk.com/power-of-chat-debrief Published July 2015
  4. 4. WHY PAY ATTENTION TO CHAT 700 Million Monthly Active Users 70 Million Monthly Active Users 236 Million Monthly Active Users 600 Million Monthly Active Users 70 Million Monthly Active Users 181 Million Monthly Active Users 468 Million Monthly Active Users 48 Million Monthly Active Users 100 Million Monthly Active Users WhatsApp TangoViberFacebook Messenger HikeLineWeChat Kakao TalkiMessage @PSFK | #PowerOfChat
  5. 5. 5 TRENDS OF CHAT One-To-One Customer Service Text-To-Shop Instant Journaling Bite-Sized Expertise 5 Ephemeral Messaging 4321 @PSFK | #PowerOfChat
  6. 6. 98% of SMS communications in the U.S. are opened and read. A 22% open rate is considered very good for email marketing and a 12% read rate is considered good for Facebook posts. Practical Ecommerce, 2015 97% of smartphone owners report using their mobile device for text messaging, 75% for social networking and 60% for taking pictures or video per week. FactTank, Pew Research Center, 2015 People respond to emails in approximately 90 minutes, but respond to text messages in approximately 90 seconds. Practical Ecommerce, 2015 WHY PAY ATTENTION @PSFK | #PowerOfChat
  7. 7. READ THE 
 FULL REPORT The Marketing Debrief tackles how SMS, messaging and chat are once again prevalent and even integral to delivering best-in-class brand experiences to customers. To access the full 28 page report, including: • 5 Trends outlining the future of chat in customer interactions • 15+ Best-in-class examples • Supporting statistics • Deep dive articles outlining the most crucial aspects of successful chat interactions • Actionable implications for brands/marketers and key takeaways • Plus a 25 page full presentation deck @PSFK | #PowerOfChat Download the Full Report at : 
 psfk.com/power-of-chat-debrief Access all Debriefs and Reports
 as a PSFK Member: psfk.com/membership
  8. 8. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  9. 9. PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com ABOUT
 PSFK LABS
  10. 10. Delet Heyyyyy TEXT & MESSAGING AS CONSUMER INTERFACE MARKETING DEBRIEF SUMMARY @PSFK | #PowerOfChat

×