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LABS
@PSFK
#ElevatingImpact
@psfk | #ElevatingImpact
SUMMARY PRESENTATION
HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BRAND GROWT...
PSFK
BUSINESS INTELLIGENCE
Since 2004, PSFK has helped global corporations concept
better products, services, communicatio...
LABS
@PSFK
#ElevatingImpact
Consumer Attitudes
Consumers are willing to compromise quality, pay more or
reduce how much th...
LABS
@PSFK
#ElevatingImpact
LABS
@PSFK
#ElevatingImpact
8 Emerging Trends 

In Good Business
1. CHANGE INCUBATORS
2. DIGIT...
LABS
@PSFK
#ElevatingImpact
01
Change Incubators
Mission-Based Incubators,
Accelerators, Venture Funds
And In-House Innova...
Sesame Street

@sesamestreet
Venture Fund Invests In Startups
Focused On Helping Children
Grow
01 CHANGE INCUBATORS
01 CHANGE INCUBATORS
Chobani 

@chobani
Yogurt Company Launches Incubator
For Natural-Food Company Start-Ups
01 CHANGE INCUBATOR
Chobani
@Choba...
01 CHANGE INCUBATORS
LABS
@PSFK
#ElevatingImpact
01
Change Incubators
• What is a social problem that is core to
your brand’s mission?
• What a...
LABS
@PSFK
#ElevatingImpact
02
Digital Assists
Mobile Technology,
Artificial Intelligence And
Data Analytics Allow
Compani...
MasterCard

@MasterCard
Digital Identities Allow Victims Of
Disaster To Register For Aid
02 DIGITAL ASSISTS
02 DIGITAL ASSISTS
L’Oreal Brazil

@LorealParisBR
Cosmetic Company Creates Audio
Assistant To Help Visually Impaired
Women Apply Makeup
02 DI...
02 DIGITAL ASSISTS
Sprint

@Sprint
Wireless Service Provider Gives
Away One Million Devices To High
School Students
02 DIGITAL ASSISTS
02 DIGITAL ASSISTS
LABS
@PSFK
#ElevatingImpact
02
Digital Assists
• What areas of expertise can your brand can
leverage to serve new communit...
LABS
@PSFK
#ElevatingImpact
03
Inclusive Culture
Making A Commitment To Diversity In
All Its Forms Through Internal
Practi...
COVERGIRL

@COVERGIRL
MakeUp Brand Breaks Boundaries By
Naming First Male Spokesmodel
03 INCLUSIVE CULTURE
03 INCLUSIVE CULTURE
Microsoft
@Microsoft
Technology Company Hosts A Two
Week Hands-On Academy for New
Autism Hires
03 INCLUSIVE CULTURE
03 INCLUSIVE CULTURE
LABS
@PSFK
#ElevatingImpact
03
Inclusive Recruitment
• Have you performed a comprehensive
assessment of diversity within y...
LABS
@PSFK
#ElevatingImpact
04
Radical Transparency
Transparent Business Operations
And Advocacy Efforts
Demonstrate An Au...
Apple

@applesupport
Company Publicly Reports Child Labor And
Human Rights Violations In Supply Chain
04 RADICAL TRANSPARE...
04 RADICAL TRANSPARENCY
Campbell’s

@Campbell’s
Food Industry Leader Supports Federal
GMO Labeling Requirement Against
Industry Norms
04 RADICAL T...
04 RADICAL TRANSPARENCY
Everlane 

@Everlane
Retailer Responds To Lower Global
Material Costs By Charging Lower Prices
04 RADICAL TRANSPARENCY
04 RADICAL TRANSPARENCY
LABS
@PSFK
#ElevatingImpact
04
Radical Transparency
• Can you solicit a third-party assessment of
current operations and i...
LABS
@PSFK
#ElevatingImpact
05
Sustainability
Engineering
Sustainability Practices
Incorporated Into Core Business
Activit...
Starbucks

@Starbucks
Unpurchased Meals Donated 

To Community Food Banks
05 SUSTAINABILITY ENGINEERING
05 SUSTAINABILITY ENGINEERING
Adidas

@adidas
3D-Printed Sneaker Made Out 

Of Ocean Plastics
05 SUSTAINABILITY ENGINEERING
05 SUSTAINABILITY ENGINEERING
Patagonia

@PatagoniaProv
Outdoor Clothing Company Creates An
Organic Beer Made Using Sustainable
Farming Practices
05 SUS...
05 SUSTAINABILITY ENGINEERING05 SUSTAINABILITY ENGINEERING
LABS
@PSFK
#ElevatingImpact
05
Sustainability
Engineering
• Can you improve the use of technology and
data analytics to me...
LABS
@PSFK
#ElevatingImpact
06
Impact R&D
Socially-Minded Research And
Development Efforts Create
Shareable Insights And I...
Unilever

@unilever
Public Health Campaign Decreases
Disease While Increasing Sales
06 IMPACT R&D
06 IMPACT R&D
06 IMPACT R&D
Refettorio Gastromotiva

@RefettorioBR
Celebrity Chefs Turn Food Waste Into
Meals For Homeless At Rio 2016
0...
06 IMPACT R&D
06 IMPACT R&D
Innocent Drinks

@innocent
Smoothie Company Creates Irra-Fresa App
That Helps Farmers Reduce Water Use By
40%
06 IMPACT R&D
LABS
@PSFK
#ElevatingImpact
06
Impact R&D
• Does your brand have unique strengths
and capabilities that can be leveraged t...
LABS
@PSFK
#ElevatingImpact
07
Immersive Empathy
Using Emerging Storytelling
Technologies To Connect Viewers
More Deeply W...
Lokai

@livelokai
Jewelry Brand Partners With Non-Profit
To Create A Chatbot That Shows The
Challenges Women Face In Ethio...
07 IMMERSIVE EMPATHY
TOMS

@TOMS
Virtual Reality Experience Shows Viewers
The Charitable Impact Of Their Purchases
08 INCREMENTAL IMPACT
07 IMMERSIVE EMPATHY
PRY

@TenderClaws
Interactive Gaming Experience Reveals
The Struggles Of Living With PTSD
07 IMMERSIVE EMPATHY
07 IMMERSIVE EMPATHY
LABS
@PSFK
#ElevatingImpact
07
Immersive Empathy
• How can you leverage the power and reach
of your brand to change the co...
LABS
@PSFK
#ElevatingImpact
08
Incremental Impact
Building Platforms That Empower
Consumers To Share Their Time,
Effort An...
MapSwipe

@themissingmaps
App Lets Volunteers Map Vulnerable
Conflict Areas During Their Commute
08 INCREMENTAL IMPACT
08 INCREMENTAL IMPACT
HelpAround

@Helparoundapp
App Creates Community For People With
Diabetes To Share Advice
07 IMMERSIVE EMPATHY
08 INCREMENTAL IMPACT
LABS
@PSFK
#ElevatingImpact
08 Incremental Impact
THOUGHT STARTERS
• Can you identify contributions that
consumers can mak...
LABS
@PSFK
#ElevatingImpact
Identify And Unify Around A Relevant Social Problem
Promote Cross-Functional Integration
Incen...
LABS
@PSFK
#ElevatingImpact
@psfk | #ElevatingImpact
SUMMARY PRESENTATION
HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BRAND GROWT...
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PSFK Impact Debrief: Brand Growth

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Get the Full Debrief: www.psfk.com/report/impact

PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.

The 25+ page report includes:

-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Issue date: March 2016

Publicada em: Negócios
  • Seja o primeiro a comentar

PSFK Impact Debrief: Brand Growth

  1. 1. LABS @PSFK #ElevatingImpact @psfk | #ElevatingImpact SUMMARY PRESENTATION HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BRAND GROWTH IMPACT DEBRIEF
  2. 2. PSFK BUSINESS INTELLIGENCE Since 2004, PSFK has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands through: PSFK.com Innovation Portal • Daily Content • Trends Report Events • Immersion Workshops & Tours • Expert PanelsI • Conferences Consulting • Trends-Led Strategy • Product And Service Concepting • Future Customer Journeys • Prototyping • Brand Development
  3. 3. LABS @PSFK #ElevatingImpact Consumer Attitudes Consumers are willing to compromise quality, pay more or reduce how much they buy if it will have a positive impact on social or environmental issues. Global CSR Study Cone Communications/Ebiquity, 2015 72% Business Impact of MBA candidates would take a 15% salary cut for a job that makes a social difference in the world. Wicked Opportunities Report, Deloitte University Press, 2015 Tesla, Whole Foods, Ikea, Target and GE each generate $1 billion+ in annual revenue from products or services that have sustainability or social good at their core. Freya Williams, CEO, North America, Futerra The Social 
 Good Landscape of Gen Z are willing to pay extra for products and services from companies dedicated to social and environmental change. Consumer Loyalty Stats, Nielsen, 2016 83%
  4. 4. LABS @PSFK #ElevatingImpact LABS @PSFK #ElevatingImpact 8 Emerging Trends 
 In Good Business 1. CHANGE INCUBATORS 2. DIGITAL ASSISTS 3. INCLUSIVE CULTURE 4. RADICAL TRANSPARENCY 5. SUSTAINABILITY ENGINEERING 6. IMPACT R&D 7. IMMERSIVE EMPATHY 8. INCREMENTAL IMPACT
  5. 5. LABS @PSFK #ElevatingImpact 01 Change Incubators Mission-Based Incubators, Accelerators, Venture Funds And In-House Innovation Accelerate The Growth of Good Business
  6. 6. Sesame Street
 @sesamestreet Venture Fund Invests In Startups Focused On Helping Children Grow 01 CHANGE INCUBATORS
  7. 7. 01 CHANGE INCUBATORS
  8. 8. Chobani 
 @chobani Yogurt Company Launches Incubator For Natural-Food Company Start-Ups 01 CHANGE INCUBATOR Chobani @Chobani Yogurt Company Launches Incubator For Natural-Food Company Start-Ups
  9. 9. 01 CHANGE INCUBATORS
  10. 10. LABS @PSFK #ElevatingImpact 01 Change Incubators • What is a social problem that is core to your brand’s mission? • What are the internal resources or expertise that your brand can provide? • What external partners can you tap into to accelerate innovation or scale impact? • What infrastructure is required to help consumers create impact on a local or community level? NEXT STEPS
  11. 11. LABS @PSFK #ElevatingImpact 02 Digital Assists Mobile Technology, Artificial Intelligence And Data Analytics Allow Companies To Empower Individuals And Lend A Helping Hand
  12. 12. MasterCard
 @MasterCard Digital Identities Allow Victims Of Disaster To Register For Aid 02 DIGITAL ASSISTS
  13. 13. 02 DIGITAL ASSISTS
  14. 14. L’Oreal Brazil
 @LorealParisBR Cosmetic Company Creates Audio Assistant To Help Visually Impaired Women Apply Makeup 02 DIGITAL ASSISTS
  15. 15. 02 DIGITAL ASSISTS
  16. 16. Sprint
 @Sprint Wireless Service Provider Gives Away One Million Devices To High School Students 02 DIGITAL ASSISTS
  17. 17. 02 DIGITAL ASSISTS
  18. 18. LABS @PSFK #ElevatingImpact 02 Digital Assists • What areas of expertise can your brand can leverage to serve new communities? • In what ways can your brand use existing resources to create opportunities for marginalized populations? • What improvements can be made to organizational processes to empower your workforce to teach others? • Can you leverage the knowledge of consumers to provide assistance? NEXT STEPS
  19. 19. LABS @PSFK #ElevatingImpact 03 Inclusive Culture Making A Commitment To Diversity In All Its Forms Through Internal Practices And External Messaging
  20. 20. COVERGIRL
 @COVERGIRL MakeUp Brand Breaks Boundaries By Naming First Male Spokesmodel 03 INCLUSIVE CULTURE
  21. 21. 03 INCLUSIVE CULTURE
  22. 22. Microsoft @Microsoft Technology Company Hosts A Two Week Hands-On Academy for New Autism Hires 03 INCLUSIVE CULTURE
  23. 23. 03 INCLUSIVE CULTURE
  24. 24. LABS @PSFK #ElevatingImpact 03 Inclusive Recruitment • Have you performed a comprehensive assessment of diversity within your organization? • How can you leverage the diversity of your organization to reach new consumers? • How can you change brand marketing and storytelling to celebrate the diversity of your audience? NEXT STEPS
  25. 25. LABS @PSFK #ElevatingImpact 04 Radical Transparency Transparent Business Operations And Advocacy Efforts Demonstrate An Authentic Commitment To Social Good
  26. 26. Apple
 @applesupport Company Publicly Reports Child Labor And Human Rights Violations In Supply Chain 04 RADICAL TRANSPARENCY
  27. 27. 04 RADICAL TRANSPARENCY
  28. 28. Campbell’s
 @Campbell’s Food Industry Leader Supports Federal GMO Labeling Requirement Against Industry Norms 04 RADICAL TRANSPARENCY
  29. 29. 04 RADICAL TRANSPARENCY
  30. 30. Everlane 
 @Everlane Retailer Responds To Lower Global Material Costs By Charging Lower Prices 04 RADICAL TRANSPARENCY
  31. 31. 04 RADICAL TRANSPARENCY
  32. 32. LABS @PSFK #ElevatingImpact 04 Radical Transparency • Can you solicit a third-party assessment of current operations and identify opportunities for improvement? • What changes can be made to how your brand defines, publishes and reports on its sustainability goals? • How are you soliciting feedback from your consumers and demonstrating that their voices are being heard? NEXT STEPS
  33. 33. LABS @PSFK #ElevatingImpact 05 Sustainability Engineering Sustainability Practices Incorporated Into Core Business Activities Help Organizations To Progress Towards Environmental Goals
  34. 34. Starbucks
 @Starbucks Unpurchased Meals Donated 
 To Community Food Banks 05 SUSTAINABILITY ENGINEERING
  35. 35. 05 SUSTAINABILITY ENGINEERING
  36. 36. Adidas
 @adidas 3D-Printed Sneaker Made Out 
 Of Ocean Plastics 05 SUSTAINABILITY ENGINEERING
  37. 37. 05 SUSTAINABILITY ENGINEERING
  38. 38. Patagonia
 @PatagoniaProv Outdoor Clothing Company Creates An Organic Beer Made Using Sustainable Farming Practices 05 SUSTAINABILITY ENGINEERING05 SUSTAINABILITY ENGINEERING
  39. 39. 05 SUSTAINABILITY ENGINEERING05 SUSTAINABILITY ENGINEERING
  40. 40. LABS @PSFK #ElevatingImpact 05 Sustainability Engineering • Can you improve the use of technology and data analytics to measure waste reduction and consumption? • Are there opportunities for your brand to participate in the circular economy? • What systems can you leverage or create to help your consumers take an active role in conservation efforts? NEXT STEPS
  41. 41. LABS @PSFK #ElevatingImpact 06 Impact R&D Socially-Minded Research And Development Efforts Create Shareable Insights And Inspire Products With Net Positive Benefits
  42. 42. Unilever
 @unilever Public Health Campaign Decreases Disease While Increasing Sales 06 IMPACT R&D
  43. 43. 06 IMPACT R&D
  44. 44. 06 IMPACT R&D Refettorio Gastromotiva
 @RefettorioBR Celebrity Chefs Turn Food Waste Into Meals For Homeless At Rio 2016 06 IMPACT R&D
  45. 45. 06 IMPACT R&D
  46. 46. 06 IMPACT R&D Innocent Drinks
 @innocent Smoothie Company Creates Irra-Fresa App That Helps Farmers Reduce Water Use By 40%
  47. 47. 06 IMPACT R&D
  48. 48. LABS @PSFK #ElevatingImpact 06 Impact R&D • Does your brand have unique strengths and capabilities that can be leveraged to solve macro problems? • Can you identify good business goals and benchmarks that you can incorporate into innovation and manufacturing efforts? • How can you share key insights and best practices to amplify impact? • Does your company offer employee intrapreneurship opportunities that can contribute to company-wide social goals? NEXT STEPS
  49. 49. LABS @PSFK #ElevatingImpact 07 Immersive Empathy Using Emerging Storytelling Technologies To Connect Viewers More Deeply With The Realities Of Individuals Around The Globe And Impacts Of Social Good Efforts
  50. 50. Lokai
 @livelokai Jewelry Brand Partners With Non-Profit To Create A Chatbot That Shows The Challenges Women Face In Ethiopia 07 IMMERSIVE EMPATHY
  51. 51. 07 IMMERSIVE EMPATHY
  52. 52. TOMS
 @TOMS Virtual Reality Experience Shows Viewers The Charitable Impact Of Their Purchases 08 INCREMENTAL IMPACT
  53. 53. 07 IMMERSIVE EMPATHY
  54. 54. PRY
 @TenderClaws Interactive Gaming Experience Reveals The Struggles Of Living With PTSD 07 IMMERSIVE EMPATHY
  55. 55. 07 IMMERSIVE EMPATHY
  56. 56. LABS @PSFK #ElevatingImpact 07 Immersive Empathy • How can you leverage the power and reach of your brand to change the conversation? • What unique storytelling tools can your brand leverage to expand the strength and scope of your message? • What tools can you provide to enable your customers to share stories around the issues that are important to them? NEXT STEPS
  57. 57. LABS @PSFK #ElevatingImpact 08 Incremental Impact Building Platforms That Empower Consumers To Share Their Time, Effort And Expertise In Small Doses That Collectively Contribute To Significant Results
  58. 58. MapSwipe
 @themissingmaps App Lets Volunteers Map Vulnerable Conflict Areas During Their Commute 08 INCREMENTAL IMPACT
  59. 59. 08 INCREMENTAL IMPACT
  60. 60. HelpAround
 @Helparoundapp App Creates Community For People With Diabetes To Share Advice 07 IMMERSIVE EMPATHY
  61. 61. 08 INCREMENTAL IMPACT
  62. 62. LABS @PSFK #ElevatingImpact 08 Incremental Impact THOUGHT STARTERS • Can you identify contributions that consumers can make that will collectively ladder up to a larger impact? • What are areas or causes central to your organization where contributions and crowdsourcing are necessary? • Does your brand have access to resources to develop a community-driven platform? • How does your organization quantify the impact of the platform?
  63. 63. LABS @PSFK #ElevatingImpact Identify And Unify Around A Relevant Social Problem Promote Cross-Functional Integration Incentivize And Empower Employees Create Value By Maximizing Sustainability Efforts Deliver Transparency Fundamentals For Corporate
 Social Innovation 1 2 3 4 5 LABS @PSFK #ElevatingImpact
  64. 64. LABS @PSFK #ElevatingImpact @psfk | #ElevatingImpact SUMMARY PRESENTATION HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BRAND GROWTH IMPACT DEBRIEF

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