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PSFK Guide to SXSW 2017

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For free download visit: http://www.psfk.com/report/sxsw-2017-guide

PSFK’s Guide to SXSW 2017 helps brands, retailers, technologists and creatives navigate the myriad panels, parties and interactive lounges hosted in Austin from March 10-14, 2017. The all-encompassing guide includes official SXSW events, along with partner events taking place during the Interactive Festival. The guide also identifies the key themes of this year’s festival and cutting-edge events that showcase up-and-coming startups to watch across multiple industries.

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PSFK Guide to SXSW 2017

  1. 1. PSFK GUIDE TO SXSW 2017 What lessons can you take from SXSW 2017 to refresh the products and experiences you ideate and produce? PSFK identified four key themes that have a growing influence on how consumers evaluate their product, brand and retail experiences. FOUR EMERGING THEMES IN AUSTIN NEW IDEAS IN RETAIL, ADVERTISING & DESIGN PSFK’s Guide to SXSW Interactive helps brands, retailers, technologists and creatives navigate Austin’s myriad panels, parties and lounges to discover the most exciting and informative events—inspiring your retail, advertising and design work in 2017 and beyond. ABOUT PSFK PSFK is the leading provider of innovation insights for creative professionals to help them build better products, services and experiences. PSFK members receive access to an innovation portal, daily newsletters, in-depth reports and consulting services, plus the ability to utilize our capabilities as a resource to bolster their analysis, insights and strategy to guide innovation. Learn more about membership here: psfk.com/membership The curation of this guide was informed by PSFK’s trends-led research, which feeds the creation of 12+ robust reports annually on retail, advertising and design. Stay tuned in 2017 for upcoming reports on the Future of Retail, the Future of Advertising and industries such as entertainment, travel and automotive. Access all our PSFK reports here: psfk.com/reports Download this guide at: psfk.com/sxsw-guide-2017 Experience Denotes Status: As scaling technologies democratize access to once-rare products and services, consumers are turning to experiences to indicate status. Exclusive events that challenge the everyday—which people can show off to their friends—are the most valuable social currency. Personalization Becomes Intuitive: Personalization is no longer simply about tailoring offerings to tastes and lifestyles. Brands are learning to respond in real time to emotions, moods and experiences for engagements that feel right in the moment. Luxury Eliminates Choice: In response to the chaotic and content-filled world, technologies, services and experiences are being designed to offer the luxury of reducing choice, freeing up time or offering all the options at once—lessening the pressures of modern society. Purpose Drives Value: With less available time, people are deriving more personal and societal status from the ways they choose to spend their time. The greatest return on time involves experiences and messages that allow one to feel connected to something bigger than themselves. Food + Tech Startup Spotlight. One of three industry Startup Spotlights, the reception-style event features rising food tech companies on a mission to make a more healthy, tasty and sustainable world. Stop by for sampling, demonstrations and pitches. Date & Time: Saturday, March 11 - 6pm-9pm Location: TechSpace Austin Badge Access: Platinum, Interactive, FIlm, Music Interactive Innovation Awards Finalist Showcase. In its 20th year, the contest showcases projects in 13 imaginative categories, such as Innovation in Connecting People, SciFi No Longer and Smart Cities. Stop by the Finalist Showcase for hands-on demos with all 65 finalists. Date & Time: Sunday, March 12 - 11am-5pm Location: Hilton Austin Downtown - 4th Floor Badge Access: Platinum, Interactive, Film, Music Accelerator Demo Day. Meet 50 web product finalists, selected from more than 500 submissions, competing in 10 different technology categories including AR and VR, Entertainment and Content, and Payment and FinTech. Date & Time: Monday, March 13 - 11am-1pm Location: Hilton Austin Downtown - Salon C Badge Access: Platinum, Interactive WHERE TO MEET CUTTING EDGE STARTUPS IN AUSTIN Entertainmant Travel Automotive FoodFashion Home Banking Beauty Wellness
  2. 2. RETAIL AT SXSW Retail Innovation Lounge. Shopgate’s Retail Innovation Lounge offers workspace and programming for guests to learn about the convergence of retail and tech. Meet speakers from Walmart and Under Armour, participate in a “startup crawl” or catch the official Retail Innovation Party on Friday. Date & Time: Friday, March 10 - Monday, March 13 (Hours vary) Location: Shopgate HQ - Suite 200 No badge required. Register here: retailinnovationlounge.com Adidas Future/Fit: Inspired by Sport, Powered by You. Adidas assembles a team of athletes, experts and influencers to discuss how behavioral and data science will evolve fitness retail moving forward. Sweat and yoga sessions demonstrate the future of wellbeing firsthand. Date & Time: Saturday, March 11 - Sunday, March 12 (Hours vary) Location: Wanderlust Yoga Badge Access: Platinum, Interactive, Film, Music Where We’re Going We Don’t Need Roads (Maybe). Interested in the ownership versus membership debate? Executives from car2go and Mercedes-Benz discuss how competing missions of car sharing and care sales actually support one another in the changing auto retail market. Date & Time: Sunday, March 12 - 5pm-6pm Location: Hilton Austin Downtown - Austin Chamber of Commerce Office Badge Access: Platinum, Interactive The Decoded Fashion House. A SXSW mainstay and the go-to venue for perspectives on fashion tech, the Decoded Fashion House focuses its panels and events this year to unpack what influencers, insta-commerce and AI really mean for the retail industry. Date & Time: Sunday, March 12 - 9:30am-8pm Location: Hangar Lounge No badge required. Register for events here: decodedfashion.com/sxsw ADVERTISING AT SXSW The Future of Luxury. Join a panel of thought leaders, including PSFK founder Piers Fawkes and filmmaker and TV producer Morgan Spurlock, to discuss how luxury can adapt to a world where experience is prioritized over possession. Date & Time: Sunday, March 12 - 11am-12pm Location: Hyatt Regency - Zilker Ballroom 2 Badge Access: Platinum, Interactive feedfeed Influencer Marketing Meetup. Join the founders of feedfeed, a crowdsourced digital cookbook, and their influencers to discuss influencer marketing and content creation. While geared toward the food and lifestyle areas, this event can help any brand revamp its social and content marketing strategy. Date & Time: Friday, March 10 - 4pm-6pm Location: The Driskill - Jim Hogg Parlor No badge required. Register here: bit.ly/feedfeedinfluencer Mashable House. This year’s Mashable House celebrates SXSW’s superfans. While exact details of the theme are under wraps, the venue will provide a setting for experiential marketing activations representing Mashable and their most passionate partners. Date & Time: Friday, March 10 - Sunday, March 12 (Hours vary) Location: The Main No badge required. Register here: bit.ly/MashableHouse e.l.f Beauty Break. Take a break and refresh your look by experimenting with e.l.f cosmetics and test the YouCam, a mobile virtual makeup try-on app. Date & Time: Saturday, March 11 - Monday, March 13 (Hours vary) Location: JW Marriott - Room 401 Badge Access: Platinum, Interactive DESIGN AT SXSW Panasonic House. The interactive exhibition offers a chance for all audiences to explore design innovations by electronic manufacturer Panasonic’s intrapreneurs. Innovations in home, food, clothing, entertainment and more will be showcased. Date & Time: Saturday, March 11 - Tuesday, March 14 (Hours vary) Location: Parkside - 1st Floor Badge Access: Platinum, Interactive, Film, Music Design as Service: Coaching at Capital One. Designers and money coaches from Capital One discuss how the finance company has harnessed design to create services and tools that improve customer relationships with money, and how design thinking can be implemented in other organizations. Date & Time: Sunday, March 12 - 11am-12pm Location: Capital One House at Antone’s Badge Access: Platinum, Interactive, Film, Music Smart Cities Day. Attend a series of lightning talks where mayors, city technology officers and entrepreneurs will showcase their projects and learnings about smart cities, touching on topics from 5G, big data, connected buildings and smart grids. Date & Time: Sunday, March 12 - 11am-4pm Location: Choose San Antonio House at Half Step Bar No badge required. RSVP here: bit.ly/SmartCitiesDay Future of Airport Design Starts in Austin. Dive into the reinvention of the air-travel experience, where design and tech have made airports a destination in themselves. A panel of experts will discuss the trend using the $20 million renovation of the Austin Airport as a case study. Date & Time: Monday, March 13 - 11am-12pm Location: JW Marriott - Room 303-304 Badge Access: Platinum, Interactive A r e Yo u A C o n t e n t P u b l i s h e r ? PSFK’s Guide to SXSW 2017 is supported by Wallkit, the most progressive paid- content system out in the market today. Our versatile technological platform handles the most diverse content access control, billing and administrative functions for membership-based content publishers. Learn more about Wallkit at: psfk.com/wallkit Find us at psfk.com | @psfk facebook.com/psfk Entertainmant Travel Automotive FoodFashion Home Banking Beauty Wellness