1. Lo
PSFK THE LOYALTY
DEBRIEF
FROM POINTS TO PASSPORTS
OVERVIEW

2. The Loyalty Debrief by PSFK explores how brands and retailers are
reimagining their loyalty programs as passports to a broader
ecosystem of services and experiences in order to foster customer
relationships that are reciprocal rather than transactional.
The 20+ page report includes:
• Key insights surrounding consumers’ desire for a loyalty program
that offers personalized engagement and emotional connection
beyond monetary rewards
• 6 trends-based levers that represent key opportunities to drive
deeper loyalty, supported by 18 exemplary case studies
• 5 guidelines for innovating loyalty programs to offer holistic value
• Applications and strategies for retailers in specific categories to
leverage
Become A Member To Get The Full Report
Access the full report at: psfk.com/loyalty-debrief

3. Shifting Loyalties: New Consumer Desires
1. Are not loyal just because they’re loyalty program members
2. Expect loyalty to be seamlessness integrated into the
shopping experience
3. Want perks beyond points — and are willing to pay for them
4. Are driven by emotional connection, not just monetary
rewards
5. View loyalty as a mutual value exchange
Today’s Consumers…

4. Retailers Are Failing To Unlock Value
Of Loyalty
1. Not offering a fully integrated loyalty experience
2. Still taking a one-size-fits-all approach
3. Focused on transactional loyalty, not emotional loyalty
Retailers Are…

5. 6 Levers For Deeper Loyalty
1. Personal Gateways
2. Agile Incentives
3. Members Only
4. Tailored Rewards
5. Deeper Engagement
6. Pay-For-Premium

6. The Loyalty Debrief by PSFK explores how brands and retailers are
reimagining their loyalty programs as passports to a broader
ecosystem of services and experiences in order to foster customer
relationships that are reciprocal rather than transactional.
The 20+ page report includes:
• Key insights surrounding consumers’ desire for a loyalty program
that offers personalized engagement and emotional connection
beyond monetary rewards
• 6 trends-based levers that represent key opportunities to drive
deeper loyalty, supported by 18 exemplary case studies
• 5 guidelines for innovating loyalty programs to offer holistic value
• Applications and strategies for retailers in specific categories to
leverage
Become A Member To Get The Full Report
Access the full report at: psfk.com/loyalty-debrief

7. Lo
PSFK THE LOYALTY
DEBRIEF
FROM POINTS TO PASSPORTS
OVERVIEW