Loyalty Debrief

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PSFK THE LOYALTY
DEBRIEF
FROM POINTS TO PASSPORTS
OVERVIEW
The Loyalty Debrief by PSFK explores how brands and retailers are
reimagining their loyalty programs as passports to a broader
ecosystem of services and experiences in order to foster customer
relationships that are reciprocal rather than transactional.
The 20+ page report includes:
• Key insights surrounding consumers’ desire for a loyalty program
that offers personalized engagement and emotional connection
beyond monetary rewards
• 6 trends-based levers that represent key opportunities to drive
deeper loyalty, supported by 18 exemplary case studies
• 5 guidelines for innovating loyalty programs to offer holistic value
• Applications and strategies for retailers in specific categories to
leverage

Become A Member To Get The Full Report
Access the full report at: psfk.com/loyalty-debrief
Shifting Loyalties: New Consumer Desires
1. Are not loyal just because they’re loyalty program members
2. Expect loyalty to be seamlessness integrated into the
shopping experience
3. Want perks beyond points — and are willing to pay for them
4. Are driven by emotional connection, not just monetary
rewards
5. View loyalty as a mutual value exchange
Today’s Consumers…
Retailers Are Failing To Unlock Value
Of Loyalty
1. Not offering a fully integrated loyalty experience
2. Still taking a one-size-fits-all approach
3. Focused on transactional loyalty, not emotional loyalty
Retailers Are…
6 Levers For Deeper Loyalty
1. Personal Gateways
2. Agile Incentives
3. Members Only
4. Tailored Rewards
5. Deeper Engagement
6. Pay-For-Premium
The Loyalty Debrief by PSFK explores how brands and retailers are
reimagining their loyalty programs as passports to a broader
ecosystem of services and experiences in order to foster customer
relationships that are reciprocal rather than transactional.
The 20+ page report includes:
• Key insights surrounding consumers’ desire for a loyalty program
that offers personalized engagement and emotional connection
beyond monetary rewards
• 6 trends-based levers that represent key opportunities to drive
deeper loyalty, supported by 18 exemplary case studies
• 5 guidelines for innovating loyalty programs to offer holistic value
• Applications and strategies for retailers in specific categories to
leverage

Become A Member To Get The Full Report
Access the full report at: psfk.com/loyalty-debrief
Lo
PSFK THE LOYALTY
DEBRIEF
FROM POINTS TO PASSPORTS
OVERVIEW
1 de 7

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Loyalty Debrief

  • 1. Lo PSFK THE LOYALTY DEBRIEF FROM POINTS TO PASSPORTS OVERVIEW
  • 2. The Loyalty Debrief by PSFK explores how brands and retailers are reimagining their loyalty programs as passports to a broader ecosystem of services and experiences in order to foster customer relationships that are reciprocal rather than transactional. The 20+ page report includes: • Key insights surrounding consumers’ desire for a loyalty program that offers personalized engagement and emotional connection beyond monetary rewards • 6 trends-based levers that represent key opportunities to drive deeper loyalty, supported by 18 exemplary case studies • 5 guidelines for innovating loyalty programs to offer holistic value • Applications and strategies for retailers in specific categories to leverage
 Become A Member To Get The Full Report Access the full report at: psfk.com/loyalty-debrief
  • 3. Shifting Loyalties: New Consumer Desires 1. Are not loyal just because they’re loyalty program members 2. Expect loyalty to be seamlessness integrated into the shopping experience 3. Want perks beyond points — and are willing to pay for them 4. Are driven by emotional connection, not just monetary rewards 5. View loyalty as a mutual value exchange Today’s Consumers…
  • 4. Retailers Are Failing To Unlock Value Of Loyalty 1. Not offering a fully integrated loyalty experience 2. Still taking a one-size-fits-all approach 3. Focused on transactional loyalty, not emotional loyalty Retailers Are…
  • 5. 6 Levers For Deeper Loyalty 1. Personal Gateways 2. Agile Incentives 3. Members Only 4. Tailored Rewards 5. Deeper Engagement 6. Pay-For-Premium
  • 6. The Loyalty Debrief by PSFK explores how brands and retailers are reimagining their loyalty programs as passports to a broader ecosystem of services and experiences in order to foster customer relationships that are reciprocal rather than transactional. The 20+ page report includes: • Key insights surrounding consumers’ desire for a loyalty program that offers personalized engagement and emotional connection beyond monetary rewards • 6 trends-based levers that represent key opportunities to drive deeper loyalty, supported by 18 exemplary case studies • 5 guidelines for innovating loyalty programs to offer holistic value • Applications and strategies for retailers in specific categories to leverage
 Become A Member To Get The Full Report Access the full report at: psfk.com/loyalty-debrief
  • 7. Lo PSFK THE LOYALTY DEBRIEF FROM POINTS TO PASSPORTS OVERVIEW