SPROUTSPROUT - GROWING CONCIOUSNESSConsumers vote with their wallets everyday without realizing it. Sprout The interface also captures Sprout points that users accumulate basedputs the power of informed decision-making back into the hands of on their purchases. The goal is to motivate eco-conscious shoppingthe consumers by providing them with tools to visualize the power and behavior in a seamless fashion using systems that consumers alreadyenvironmental impact of their decisions. understand. For example, a user’s ‘Sprout’ score is managed through a centralized web or mobile app that is reminiscent of Klout, the appWhen making routine shopping decisions, Sprout’s augmented interface that measures online social inﬂuence. Every buying decision is trackedgives the consumer critical information about the ‘green impact’ of their and rewarded with badges that reﬂect real-time scores throughpurchases. Information about a product’s environmental footprint and visual design and these decisions and badges can be shared with yoursuggested alternatives appear instantly in the ‘blink’ view. social network.