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SXSW Guide 2015 by PSFK + MDC

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An on-the-ground guide to SXSW 2015 by PSFK and MDC Partners

PSFK Labs has defined the six most important emerging topics and trends at SXSW Interactive, handpicked the must-not-miss events for you to access here, and created a step-by-step schedule, complete with daytime and nighttime social events, lunch outings and gallery suggestions.

In preparation for South by Southwest Interactive, PSFK and MDC Partners have collaborated to offer you a day-by-day agenda of the best-in-class speakers, events, panels and parties in order for you to make the most out of your SXSW Interactive experience.

Access the mobile platform at http://sxsw.psfk.com

http://www.mdc-partners.com
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SXSW Guide 2015 by PSFK + MDC

  1. 1. 2015 SXSW GUIDE An on-the-ground guide to getting the most out of sxsw interactive. DOWNTOWN AUSTIN Redefining Retail In today’s marketplace, brands need to create a unified experience across channels to achieve retail success. Experts will discuss how to leverage emerging tech and platforms to build personal connections with consumers and close the gap between product discovery and purchase. Skills For The Modern Marketer With people’s evolving media consumption habits, traditional ad-based marketing has to be reevaluated for its effectiveness in reaching consumers. Innovative brands and agencies will debate how to best harness interactivity, personalization and emerging platforms to keep audiences informed, involved and entertained. Storytelling and Community Engagement Forward thinking companies are leveraging new technologies and features to create interactive content experiences that engage audiences in exciting ways. Leading creatives will talk about new storytelling techniques and methods for building active communities. Harnessing The Creative Culture Cross-functional, remote and freelance teams are becoming the new workplace norm, forcing companies to prioritize creativity, collaboration and flexibility. Best-in-class companies will describe how fostering entrepreneurial and experimental work cultures both in and outside of their organizations can become competitive advantages. Winning In The Data Economy As information security and privacy become larger concerns, transparent data policies and better controls become competitive advantages. Market leaders will discuss how smarter data sharing strategies can strengthen consumer loyalty, while helping businesses improve their offerings. Technology’s Cultural Impact As personal, social and mobile technologies become intricately embedded into the fabric of daily life, the immediate and long-term impacts are still being understood. Researchers and innovators will debate how the digital evolution is impacting fundamental aspects like identity, relationships and happiness, and how businesses can best take part. MDC Agency Partners Social Events Places to EatRedefining Retail Creative Culture Marketing Skills Data Economy Engaging Community Technology Impact What Is A Brand Now Anyway? Gold | Platinum | Interactive Badge 11:00am - 12:00pm Capitol Ballroom | Sheraton Austin Connectivity and community are changing consumer expectations and relationships around what they buy. Hear from prominent brand marketers as they reflect on how the digital revolution has changed the value and purpose of a brand? http://schedule.sxsw.com/2015/events/event_IAP43191 How to Rock SXSW in 4 Hours Gold | Platinum | Interactive Badge 12:30pm - 1:30pm Exhibit Hall 5 | Austin Convention Center Hear 4-hour work week author Tim Ferris share his personal playbook for creating the life of your dreams along with some practical tips for maximizing your time spent at SXSW. http://schedule.sxsw.com/2015/events/event_IAP996684 Back To The Future of Media Gold | Platinum | Interactive | Film Badge 5:00pm - 6:00pm Ballroom D | Austin Convention Center In a digital landscape where content creation, distribution, consumption and monetization are continually evolving, the metrics for success are changing. Hear Thrillist Media Group founder/CEO Ben Lerer and his team ask the all important question of: What does the media company of ten years from now look like? http://schedule.sxsw.com/2015/events/event_IAP37818 Defining the Next Generation Retail Experience Gold | Platinum | Interactive | Film Badge 3:30pm - 4:30pm Ballroom D | Austin Convention Center Merchants must experiment with digital technologies to create a brand new shopping experience for their customers. Join Sephora’s CMO Julie Bornstein in conversation with Katrina Lake, Founder & CEO of Stitch Fix and Jennifer Hyman, Co-Founder & CEO of Rent the Runway. http://schedule.sxsw.com/2015/events/event_IAP42191 Party: SXSW Interactive Opening Party Gold | Platinum | Interactive | Film Badge 8:00pm Pool Terrace | JW Marriott The party to start off SXSW - the annual Interactive Opening Party is a must-not- miss event. http://2015.do512.com/events/2015/3/13/sxsw-interactive-opening-party- presented-by-dyn-official Content Marketing vs. Don Draper: The End Of Ads Gold | Platinum | Interactive Badge 2:00pm - 3:00pm Capitol Ballroom | Sheraton Austin As traditional ad-based marketing runs the risk of becoming obsolete, forward thinking brands are positioning themselves as publishers, entertainers, and providers. Hear from a panel of leading marketing and communication professionals as they discuss the future of marketing content creation. http://schedule.sxsw.com/2015/events/event_IAP43197 Lunch at Sputnik Sputnik | 1300 E 6th St. Enjoy gourmet burgers & artisanal hot dogs in a saloon-like bar with vintage pin- up posters & a relaxed vibe. Friday, March 13th Themes to look out for
  2. 2. Saturday, March 14th Party: Spectacular 2015: Gold | Platinum | Interactive Badge 9:00am Crave | 340 E. 2nd St. Why? Software? Hardware? Robots? Nanotech? 3D Printing? Biotech? Clean Energy? Start the day with 25 Speed Demos and 15 Kiosks showcasing some of today’s best emerging tech, and enjoy an awesome breakfast from Brazilian steakhouse Fogo de Chao while you’re there. http://2015.do512.com/techbreakfastspectacular2015 Workshop: General Assembly + SXSW free workshops: Free with RSVP 11:00am - 4:30pm AT&T Executive Education and Conference Center | 1900 University Ave. Join General Assembly for free classes in web development, digital marketing, business development, user experience design, and more. You’ll learn new skills from seasoned practitioners and leave with the know-how to meet the next milestone in your professional life. http://www.eventbrite.com/e/free-ga-sxsw-workshop-programming-tickets- 15458185850?aff=es2 Turning Talent into Rock Stars Gold | Platinum | Interactive Badge 12:30pm - 1:30pm Salon 5-6 | JW Marriott Hear Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International make his case for why large companies need to invest early and often in their employees so they reach their full potential and in turn, ensure the company as a whole will win out in a competitive business environment. http://schedule.sxsw.com/2015/events/event_IAP996598 The Future Role of Tech in Dining and Food Gold | Platinum | Interactive | Film Badge 3:30pm - 4:30pm Ballroom D | Austin Convention Center Tech is shaping the ways we interact with and consume food, both inside and outside of the restaurant. Momofuko Chef David Chang and AWL editor Matt Buchanan team up to talk about how technology is forcing us to reexamine the relationship we have with food. http://schedule.sxsw.com/2015/events/event_IAP42191 Party: SouthBites Craft-Cocktail Happy Hour Presented by KitchenAid: 6:00pm - 8:00pm Driskill | 604 Brazos St Enjoy free craft cocktails made with KitchenAid appliances and new product offerings and giveaways. http://schedule.sxsw.com/2015/events/event_OE03675 Lunch at La BBQ La BBQ | 902 East Cesar Chavez St. BBQ fans line up early at this hip, lively spot with picnic tables known for free beer & live music. Sunday, March 15th Additional SXSW Panel: The House of Bitcoin: Free with RSVP 10:00am - 5:00pm Max’s Wine Dive | 207 San Jacinto Blvd. As digital payments become more commonplace questions around security and privacy loom large. Swing by the House of Bitcoin to hear how cryptocurrencies are reshaping the market, test out currency innovations, and speak to leading industry disruptors. http://2015.do512.com/houseofbitcoindayone2015 Bill Gurley and Malcolm Gladwell in Conversation Interactive | Gold | Platinum Badge 12:30pm - 1:30pm Exhibit Hall 5 | Austin Convention Center Benchmark’s Bill Gurley and best selling author Malcolm Gladwell will discuss economic and entrepreneurial outliers, while providing insight, actionable advice and sharing personal experiences. http://schedule.sxsw.com/2015/events/event_IAP42205 SXSW Accelerator: Wearable Technologies Gold | Interactive | Platinum Badge 2:00pm - 3:00pm Salon FG | Hilton Austin Downtown We are seeking wearable products that improve overall human performance and wellness. Watch as the SXSW Accelerator pitch platform allows early stage technology startups to pitch their products and services to industry technology experts, high profiled media personnel, Venture Capitalists and Angel Investors. http://schedule.sxsw.com/2015/events/event_IAP997042 A New Generation: Creativity and Open Source Gold | Interactive | Platinum Badge 3:30pm - 4:30pm Salon 3 | JW Marriott Open sourced culture has provided new tools and inspiration to creatives, incentivizing them to openly share ideas. Matt Mullenweg, CEO and Founder of Automattic will talk with entertainer, writer and producer Donald Glover, about how sharing ideas will impact future outputs and how collaboration changes the way artists and developers co-create. http://schedule.sxsw.com/2015/events/event_IAP41507 POTUS 2048: Data-Driven and Groomed Since 2012 Gold | Interactive | Platinum Badge 5:00pm - 6:00pm Texas Ballroom 1 | Hyatt Regency Austin Leveraging the power of social media, data and analytics to groom a child from the womb will be increasingly important for future leaders. Hillary Lund, Insights Lead at Colle+McVoy will discuss with Tim Letscher, Experience Architecture Director at Colle+Mcvoy about how social media should be used to prepare a child for the most powerful job on the planet - President of USA. http://schedule.sxsw.com/2015/events/event_IAP38247 Party: Tech Cocktail SXSWi Celebration: 5:00pm - 11:00pm Magie Mae's | 323 East 6th St. Join in to see 20 of the hottest startups showcase their service offerings, while enjoying a night of great conversation, giveaways, and cocktails. http://tech.co/event/tech-cocktails-startup-celebration-sxswi-2015 Lunch at Frank’s Frank's | 407 Colorado St. Try the exotic hot dogs & sausages - from venison to veggie - plus sides, cocktails & brunch. DOWNTOWN AUSTIN DOWNTOWN AUSTIN
  3. 3. Monday, March 16th Breakfast at Cenote Cenote | 1010 East Cesar Chavez St. Trendy spot for French pressed coffee, farm-fresh eats & local Rockstar Bagels. The Rise of the Creative Economy Gold | Platinum | Interactive Badge 12:30pm - 1:30pm Salon D | JW Marriott As design becomes an increasingly integral part of any successful business, companies need to recruit and cultivate this creative talent. Join Adobe’s Scott Belsky and a panel of design experts to hear about the shifts taking place in the creative field and the challenges and opportunities these professionals face. http://schedule.sxsw.com/2015/events/event_IAP42616 Lyft CEO Logan Green Wants to Change The Face of Transportation Free with RSVP 2:00pm - 3:00pm Exhibit Hall 5 | Austin Convention Center As the “on-demand” ecosystem continues to expand and reinvent itself, it is changing consumer expectations and transforming how businesses operate. Join Lyft Co-founder and CEO Logan Green as he speaks to the challenges and early successes that has led to Lyft to quickly becoming one of the fastest-growing tech companies, and share his vision of how he plans to transform the face of transportation forever. http://sxsw.com/interactive/news/2015/lyft-ceo-logan-green-will-drive-interactive- keynote-monday-march-16 Virtual Reality Journalism Gold | Platinum | Interactive Badge 3:30pm - 4:30pm Zilker Ballroom 1 | Hyatt Regency Austin Immersive technologies are delivering on the promise of letting audiences experience their media and entertainment in new ways. Join a panel of leading technologists, academics, and journalists at the cutting edge of storytelling to ask whether virtual reality can affect how users empathize with and better understand international events. http://schedule.sxsw.com/2015/events/event_IAP38995 Future15: Why Invention is Bad for Business Gold | Platinum | Interactive Badge 4:00pm - 4:15pm Ballroom B | Austin Convention Center Taking advantage of existing tech can sometimes be more beneficial than constantly looking to innovate. Curtis Hougland, CEO at Attention, will talk about how harnessing and repurposing past innovations could impact and improve marketing material. http://schedule.sxsw.com/2015/events/event_IAP41953 Game of Thrones: Creating Immersive Entertainment Gold | Platinum | Interactive | Film | Music Badge | Artist Wristband 5:00pm - 6:00pm Ballroom AB | Four Seasons Finding ways to interact with fans between purchases or episodes is a challenge for any brand. Join Sabrina Caluori, VP Digital & Social Media at HBO as she talks about how to create emotional, layered, cross-channel experiences that keep audiences engaged all year round. http://schedule.sxsw.com/2015/events/event_IAP40713 Party: The Onion & AV Club Present: Manic Monday (sponsored by TGI Fridays) Free with RSVP 4:00pm - 12:00am Red 7 | 611 East 7th St. Come enjoy a musical lineup including Courtney Barnett, Real Estate, Wooden Wisdom (Elijah Wood and Zach Cowie) and METZ at Red 7, along with drinks food and a bar exhibit sposored by TGI Fridays. https://www.eventbrite.com/e/the-onion-av-club-present-manic-monday-sponsored- by-tgi-fridays-tickets-15765941355 The Case for Design Thinking In Communications Gold | Platinum | Interactive Badge 9:30am - 10:30am Zilker Ballroom 3 | Hyatt Regency Austin Learn how implementing a design thinking approach will not only improve your team’s problem solving skills and creative idea output, but also fundamentally change the value of your brand marketing and communications. http://schedule.sxsw.com/2015/events/event_IAP36958 Dr. Astro Teller from Google [x] Free with RSVP 2:00pm - 3:00pm Exhibit Hall 5 | Austin Convention Center Hear the head of Google [x] Dr. Astro Teller shed some light into his moonshot factory for building magical, audaciously impactful ideas that can be brought to reality through science and technology. http://sxsw.com/interactive/news/2015/tuesday-keynote-and-more-all-star- programming-added-2015-event Home Smart Home: The Future Conscious Home Gold | Platinum | Interactive Badge 3:30pm - 4:30pm Room 208 | JW Marriott Just a few years ago, the idea of a smart home was only a dream, but its full potential is still being realized. Join industry experts as they predict the rise of a conscious home that will know your schedule, your wants and your needs. http://schedule.sxsw.com/2015/events/event_IAP36110 Reimagining Classic Services for Millennials Gold | Platinum | Interactive Badge 11:00am - 12:00pm Salon K | Hilton Austin Downtown History is filled with examples of classic products or services being repackaged or updated for evolving audiences. This panel discussion evaluated the evolution of classic products and services, and how the way the service experience need to change. http://schedule.sxsw.com/2015/events/event_IAP43185 Party: PayPal Social Media Lounge: 9:00am - 5:00pm Austin Convention Center http://rsvpster.com/party/paypal-social-media-lounge-day-1/ Party: 2015 SXSW Interactive Innovation Awards 6:00pm : Pre-Party Begins 7:00pm :Award Ceremony 6th floor | Hilton Austin Downtown The digital industry is constantly evolving and broadening in scope. Join in as SXSW honors the best and latest advancements in platforms, apps, and devices of 2014, and the people who made them happen. http://sxsw.com/interactive/awards/interactive-awards Party: Interactive Closing Party 9:00pm - 12:00am Stubb's | 801 Red River St. Join the festivities at the Media Temple closing party to celebrate the best of SXSW. http://mediatemple.net/sxsw/ Austin Things To See - HOPE Outdoor Gallery: Check out this cool outdoor gallery featuring an ever-changing wall space that provides muralists, graffiti artists and community groups the opportunity to display large scale art pieces driven by inspirational, positive and educational messaging. https://www.facebook.com/HOPEOutdoorGallery Tuesday, March 17th Lunch at Clay Pit Clay Pit | 1601 Guadalupe St. Welcoming brick-walled restaurant serving contemporary Indian Cuisine with over 100 wine selections. DOWNTOWN AUSTIN DOWNTOWN AUSTIN
  4. 4. TREND SORTED EVENTS TREND SORTED EVENTS REDEFINING RETAIL Exploring The Rise of Mobile Shopping Gold | Platinum | Interactive Badge March 15, Sun. | 3:30pm - 4:30pm Room 206 | JW Marriott The newest wave of apps, sites, and mobile shopping services are changing the way people shop from 24 hour services to personalized experiences for the masses. Hear how companies like Spring, eBay Valet, and Google Shopping Express offer convenience and personalization on an unprecedented scale, and are forcing traditional retailers to rethink what best-in-class service means. http://schedule.sxsw.com/2015/events/event_IAP30785 Book Reading: Leading Digital: Mastering Digital Transformation Gold | Platinum | Interactive Badge March 16, Mon. | 11:00am - 11:20am Ballroom G | Austin Convention Center Mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it. Join MIT’s George Westerman as he highlights how large companies in traditional industries, from finance to manufacturing to pharmaceuticals, are using digital to gain strategic advantage. http://schedule.sxsw.com/2015/events/event_IAP39132 Book Reading: The Best Interface is No Interface by Golden Krishna Gold | Platinum | Interactive Badge March 16, Mon. | 3:30pm - 3:50pm Ballroom G | Austin Convention Center Golden Krishna’s SXSW keynote two years ago challenged designers to think outside the confines of a screen when designing interfaces for new technology. Come listen to Golden highlight excerpts from his upcoming book, “The Best Interface is No Interface,” that will challenge the necessities of screens at all. http://schedule.sxsw.com/2015/events/event_IAP997432 Defining the Next Generation Retail Experience Gold | Platinum | Interactive | Film Badge March 13, Fri. | 3:30pm - 4:30pm Ballroom D | Austin Convention Center Merchants must experiment with digital technologies to create a brand new shopping experience for their customers. Join Sephora’s CMO Julie Bornstein in conversation with Katrina Lake, Founder & CEO of Stitch Fix and Jennifer Hyman, Co-Founder & CEO of Rent the Runway. http://schedule.sxsw.com/2015/events/event_IAP42191 Lyft CEO Logan Green Wants to Change The Face of Transportation Free with RSVP March 16, Mon. | 2:00pm - 3:00pm Exhibit 5 | Austin Convention Center As the “on-demand” ecosystem continues to expand and reinvent itself, it is changing consumer expectations and transforming how businesses operate. Join Lyft Co-founder and CEO Logan Green as he speaks to the challenges and early successes that has led to Lyft to quickly becoming one of the fastest-growing tech companies, and share his vision of how he plans to transform the face of transportation forever. http://sxsw.com/interactive/news/2015/lyft-ceo-logan-green-will-drive- interactive-keynote-monday-march-16 Reimagining Classic Services for Millennials Gold | Platinum | Interactive Badge March 17, Tue. | 11:00am - 12:00pm Salon K | Hilton Austin Downtown Why? History is filled with examples of classic products or services being repackaged or updated for evolving audiences. This panel discussion evaluated the evolution of classic products and services, and how the way we experience content is changing. http://schedule.sxsw.com/2015/events/event_IAP43185 Additional SXSW Panel: The House of Bitcoin: Free with RSVP March 15, Sun. | 10:00am - 5:00pm Max's Wine Dive | 207 San Jacinto Blvd. As digital payments become more commonplace questions around security and privacy loom large. Swing by the House of Bitcoin to hear how cryptocurrencies are reshaping the market, test out currency innovations, and speak to leading industry disruptors. http://2015.do512.com/houseofbitcoindayone2015 In today’s marketplace, brands need to create a unified experience across channels to achieve retail success. Experts will discuss how to leverage emerging tech and platforms to build personal connections with consumers and close the gap between product discovery and purchase. Brand and Deliver: Creating Custom Branded Content Gold | Platinum | Interactive Badge March 13, Fri. | 3:30pm - 4:30pm Texas Ballroom 4-7 | Hyatt Regency Austin The brands of today need to create engaging content in a fast paced manner to entice readers and customers alike. Join Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) in conversation about how to balance brand messages, production, tight budgets and high expectations to create engaging and fun content. http://schedule.sxsw.com/2015/events/event_IAP41220 POTUS 2048: Data-Driven and Groomed Since 2012 Gold | Platinum | Interactive Badge March 15, Sun. | 5:00pm - 6:00pm Texas Ballroom 1 | Hyatt Regency Austin Leveraging the power of social media, data and analytics to groom a child from the womb will be increasingly important for future leaders. Hillary Lund, Insights Lead at Colle+McVoy will discuss with Tim Letscher, Experience Architecture Director at Colle+Mcvoy about how social media should be used to prepare a child for the most powerful job on the planet - President of USA. http://schedule.sxsw.com/2015/events/event_IAP38247 Content Marketing vs. Don Draper: The End Of Ads Gold | Platinum | Interactive Badge March 13, Fri. | 2:00pm - 3:00pm Capitol Ballroom | Sheraton Austin As traditional ad-based marketing runs the risk of becoming obsolete, forward thinking brands are positioning themselves as publishers, entertainers, and providers. Hear from a panel of leading marketing and communication professionals as they discuss the future of marketing content creation. http://schedule.sxsw.com/2015/events/event_IAP43197 What Is A Brand Now Anyway? Gold | Platinum | Interactive Badge March 13, Fri. | 11:00am - 12:00pm Capitol Ballroom | Sheraton Austin Connectivity and community are changing consumer expectations and relationships around what they buy. Hear from prominent brand marketers as they reflect on how the digital revolution has changed the value and purpose of a brand? http://schedule.sxsw.com/2015/events/event_IAP43191 The Case for Design Thinking In Communications Gold | Platinum | Interactive Badge March 16, Mon. | 9:30am - 10:30am Zilker Ballroom 3 | Hyatt Regency Austin Learn how implementing a design thinking approach will not only improve your team’s problem solving skills and creative idea output, but also fundamentally change the value of your brand marketing and communications. http://schedule.sxsw.com/2015/events/event_IAP36958 Future15: Why Invention is Bad for Business Gold | Platinum | Interactive Badge March 16, Mon. | 4:00pm - 4:15pm Ballroom B | Austin Convention Center Taking advantage of existing tech can sometimes be more beneficial than constantly looking to innovate. Curtis Hougland, CEO at Attention, will talk about how harnessing and repurposing past innovations could impact and improve marketing material. http://schedule.sxsw.com/2015/events/event_IAP41953 Back To The Future of Media Gold | Platinum | Interactive | Film Badge March 13, Fri. | 5:00pm - 6:00pm Ballroom D | Austin Convention Center In a digital landscape where content creation, distribution, consumption and monetization are continually evolving, the metrics for success are changing. Hear Thrillist Media Group founder/CEO Ben Lerer and his team ask the all important question of: What does the media company of ten years from now look like? http://schedule.sxsw.com/2015/events/event_IAP37818 SKILLS FOR THE MODERN MARKETER Traditional ad-based marketing has to be reevaluated for its effectiveness in reaching customers. Leading brands and agencies will debate how to best harness interactivity, personalization and platforms to keep audiences informed, involved and entertained.
  5. 5. TREND SORTED EVENTS TREND SORTED EVENTS Additional SXSW Panel: The Cast of Community on Moving to Digital: Gold | Platinum | Interactive | Film Badge March 15, Sun. | 11:00am - 12:00pm Room 18ABCD | Austin Convention Center Despite an extremely dedicated fanbase, NBC comedy Community had difficulty on network television. Come see the show’s writer Dan Harmon and lead actor Joel McHale as the elucidate the opportunities and challenges Community faced as the story shifted to a digital platform. http://schedule.sxsw.com/2015/events/event_IAP43551 Additional SXSW Panel: The Future of Concerts on TV: Gold | Platinum | Interactive | Film | Music Badge | Artist Wristband March 17, Sun. | 11:00am - 12:00pm San Jacinto | Four Seasons In an age where everything is recorded and documented on smartphones and uploaded immediately after happening, the task of keeping live music sacred goes well beyond the artists themselves. Dive into a discussion about the concert experience with a panel of music professionals from AXS TV, Eagle Rock Entertainment, and Northstar Media. http://schedule.sxsw.com/2015/events/event_MP31421 Additional SXSW Panel: Music UX: Connecting Technology and Experience for Fans: Gold | Platinum | Interactive | Film | Music Badge | Artist Wristband March 17, Sun. | 12:30pm - 1:30pm Room 12AB | Austin Convention Center The music industry has never before had access to such a wide array of data and tools, yet the consumer experience has remained fairly vapid. Come join this panel of musicians and technologists to learn how content creators can use technology to transform the user experience and create rich, meaningful activations for their fans. http://schedule.sxsw.com/2015/events/event_MP42277 Virtual Reality Journalism Gold | Platinum | Interactive Badge March 16, Mon. | 3:30pm - 4:30pm Zilker Ballroom 1 | Hyatt Regency Austin Immersive technologies are delivering on the promise of letting audiences experience their media and entertainment in new ways. Join a panel of leading technologists, academics, and journalists at the cutting edge of storytelling to ask whether virtual reality can affect how users empathize with and better understand international events. http://schedule.sxsw.com/2015/events/event_IAP38995 Game of Thrones: Creating Immersive Entertainment Gold | Platinum | Interactive | Film | Music Badge | Artist Wristband March 16, Mon. | 5:00pm - 6:00pm Ballroom AB | Four Seasons Finding ways to interact with fans between purchases or episodes is a challenge for any brand. Join Sabrina Caluori, VP Digital & Social Media at HBO as she talks about how to create emotional, layered, cross-channel experiences that keep audiences engaged all year round. http://schedule.sxsw.com/2015/events/event_IAP40713 SXSW Accelerator: Wearable Technologies Gold | Platinum | Interactive | Film | Music Badge | Artist Wristband March 15, Sun. | 2:00pm - 3:00pm Salon FG | Hilton Austin Downtown As technology advances we are seeking all types of wearable products that improve human performance and wellness, as well as those involved in apparel, accessories, fashion and lifestyle. Watch as the SXSW Accelerator pitch platform allows early stage technology startups to pitch their products and services to industry technology experts, high profiled media personnel, and Venture Capitalists / Angel Investors. http://schedule.sxsw.com/2015/events/event_IAP997042 HARNESSING THE CREATIVE CULTURE Cross-functional, remote and freelance teams are becoming the new workplace norm, forcing companies to prioritize creativity, collaboration and flexibility. Best- in-class companies will describe how fostering entrepreneurial and experimental work cultures can become a competitive advantage. Turning Talent into Rock Stars Gold | Platinum | Interactive Badge March 14, Sat. | 12:30pm - 1:30pm Salon 5-6 | JW Marriott Hear Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International make his case for why large companies need to invest early and often in their employees so they reach their full potential and in turn, ensure that the company as a whole will win out in a competitive business environment. http://schedule.sxsw.com/2015/events/event_IAP996598 The Rise of the Creative Economy Gold | Platinum | Interactive Badge March 16, Mon. | 12:30pm - 1:30pm Salon D | JW Marriott As design becomes an increasingly integral part of any successful business, companies need to recruit and cultivate this creative talent. Join Adobe’s Scott Belsky and a panel of design experts to hear about the shifts taking place in the creative field and the challenges and opportunities these professionals face. http://schedule.sxsw.com/2015/events/event_IAP42616 Dr. Astro Teller from Google [x] Free with RSVP March 17, Tue. | 2:00pm - 3:00pm Exhibit Hall | Austin Convention Center Google is known for their innovatives in context aware solutions. Hear this year’s SXSW keynote by Dr. Astro Teller as he brings his insight from running Google [x], the company’s factory for turning magical, audaciously impactful ideas into reality through science and technology. http://sxsw.com/interactive/news/2015/tuesday-keynote-and-more-all-star- programming-added-2015-event Book Reading: When Millennials Take Over Gold | Platinum | Interactive Badge March 16, Mon. | 5:00pm - 5:20pm Ballroom G | Austin Convention Center Social media has permanently changed the relationship between individuals and institutions. Come join Jamie Notter and Maddie Grant in a discussion on a new more transparent, decentralized, and collaborative “normal” powered by the Millennials’ coming of age. http://schedule.sxsw.com/2015/events/event_IAP37586 Book Reading: All Edge: Inside the New Workplace Networks Gold | Platinum | Interactive Badge March 15, Sun. | 4:30pm - 4:50pm Ballroom G | Austin Convention Center Today’s information and communication technologies have issued in an era of unprecedented collaboration changing workplace power dynamics by creating temporary, loosely organized, project oriented teams dubbed adhocracies. Sit in on a session with UT-Austin Professor of rhetoric and writing Clay Spinuzzi as he analyzes the strengths, weaknesses, and possibilities associated with flexible workplaces and structures. http://schedule.sxsw.com/2015/events/event_IAP31461 Bill Gurley and Malcolm Gladwell in Conversation Gold | Platinum | Interactive Badge March 15, Sun. | 12:30pm - 1:30pm Exhibit Hall 5 | Austin Convention Center Benchmark’s Bill Gurley and best selling author Malcolm Gladwell will discuss economic and entrepreneurial outliers, while providing insight, actionable advice and sharing personal experiences. http://schedule.sxsw.com/2015/events/event_IAP42205 A New Generation: Creativity and Open Source Gold | Platinum | Interactive Badge March 15, Sun. | 3:30pm - 4:30pm Salon 3 | JW Marriott Open sourced culture has provided new tools and inspiration to creatives, incentivizing them to openly share ideas. Matt Mullenweg, CEO and Founder of Automattic will talk with entertainer, writer and producer Donald Glover, about how sharing ideas will impact future outputs and how collaboration changes the way artists and developers co-create. http://schedule.sxsw.com/2015/events/event_IAP41507 Workshop: GAN Accelerator & Startup Matchmaking: Free with RSVP March 16, Mon. | 2:00pm - 4:00pm Speakeasy | 412 Congress Ave. This is a chance to learn about and get involved with GAN’s accelerator program startups. Mix and mingle in this GAN sponsored social event. http://rsvpster.com/party/gan-accelerator-startup-matchmaking/ STORYTELLING AND COMMUNITY ENGAGEMENT Forward thinking companies are leveraging new technologies and elements to create interactive content experiences that engage audiences in exciting ways. Innovative retailers will talk about how encouraging community participation through storytelling techniques will reach and engage consumers. Worlds Without Boundaries: Books, Games, and Films Gold | Platinum | Interactive | Film Badge March 15, Sun. | 9:20am - 10:30am Room 18ABCD | Austin Convention Center Fictional universes have often seen crossover from their original medium into books, movies, and video games. VP of Niantic Labs and best selling author John Hanke and James Frey come together to discuss their collaboration to bring the fictional worlds from books, movies, and games into the real world through immersive games and challenges. http://schedule.sxsw.com/2015/events/event_IAP42839
  6. 6. TREND SORTED EVENTS TREND SORTED EVENTS Book Reading: Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate Gold | Platinum | Interactive Badge March 15, Sun. | 12:30pm - 12:50pm Ballroom G | Austin Convention Center The digital age will continue to create significant and unforeseen change, bringing us into a new era of humanity. Shawn DuBravac, Ph.D will speak to the importance of preparing ourselves for the dramatic changes that we face in the upcoming years of digital innovation. http://schedule.sxsw.com/2015/events/event_IAP37007 Dual Presentation: Nebraska: Keeping Paper Alive in the Digital Age Gold | Platinum | Interactive Badge March 16, Mon. | 9:30am - 10:30am Big Band | Hyatt Regency Austin Technological advances are increasingly making traditional media obsolete. Dre Baumert, Assoc Creative Director of KBS+P will describe how to leverage America's heritage in the ever evolving content consumption culture. http://schedule.sxsw.com/2015/events/event_IAP37693 Additional SXSW Panel: How Chef Watson Changed the Way We Prepare Food: Gold | Platinum | Interactive Badge March 16, Mon. | 9:30am - 10:30am Driskill Ballroom | Driskill Hotel Technological advances are changing how we interact with and prepare food. Listen to IBM Watson designers and engineers in conversation with Dawn Perry, Senior Food Editor at Bon Appetit on how IBM Watson’s “Chef Watson” alters public perception and creates opportunity for discovery. http://schedule.sxsw.com/2015/events/event_IAP44524 A Framework for Privacy By Design Gold | Platinum | Interactive Badge March 16, Mon. | 5:00pm - 6:00pm Salon 7 | JW Marriott Technology is forcing society to rethink its previously held ideals for personal identity, privacy, and data governance. Explore IEEE’s Future Identity Series with Wired’s Mat Honan and Wired Trust’s Parry Aftab as they discuss how businesses can take a proactive approach to addressing privacy, ownership, and security concerns. http://schedule.sxsw.com/2015/events/event_IAP36108 Facebook, Twitter and The Future of Free Speech Gold | Platinum | Interactive Badge March 14, Sat. | 12:30pm - 1:30pm Zilker Ballroom 1 | Hyatt Regency Austin Social media creates the opportunity for anyone to share their opinion publicly at any time. Policy experts Nicole Ozer from ACLU, and Professor Jeffrey Rosen from the National Constitution Center meet to discuss the current situation of online censorship and the future of free speech. http://schedule.sxsw.com/2015/events/event_IAP39414 TECHNOLOGY'S CULTURAL IMPACT Personal, social and mobile technologies are becoming intricately embedded into the fabric of daily life, with the immediate and long-term impacts still being understood. Researchers and innovators will debate how the digital evolution in impacting fundamental aspects like identity, relationships and happiness. How to Rock SXSW in 4 Hours Gold | Platinum | Interactive Badge March 13, Fri. | 12:30pm - 1:30pm Exhibit Hall 5 | Austin Convention Center Hear 4-hour work week author Tim Ferris share his personal playbook for creating the life of your dreams along with some practical tips for maximizing your time spent at SXSW. http://schedule.sxsw.com/2015/events/event_IAP996684 The Future Role of Tech in Dining and Food Gold | Platinum | Interactive | Film Badge March 14, Sat. | 3:30pm - 4:30pm Ballroom D | Austin Convention Center Tech is shaping the ways we interact with and consume food, both inside and outside of the restaurant. Momofuko Chef David Chang and AWL editor Matt Buchanan team up to talk about how technology is forcing us to reexamine the relationship we have with food. http://schedule.sxsw.com/2015/events/event_IAP43201 AI, Immortality and the Future of Selves - Martine Rothblatt Gold | Platinum | Interactive Badge March 15, Sun. | 2:00pm - 3:00pm Exhibit Hall 5 | Austin Convention Center CEO of United Therapeutics and Author of “Virtually Human: the promise- and peril- of Digital Immortality” will speak to Lisa Miller from the New Yorker abou artificial intelligence, robotics and the positive and negative consequences of radical innovation. http://schedule.sxsw.com/2015/events/event_IAP996157 Home Smart Home: The Future Conscious Home Gold | Platinum | Interactive Badge March 17, Tue. | 3:30pm - 4:30pm Room 208 | JW Marriott Just a few years ago, the idea of a smart home was only a dream, but its full potential is still being realized. Join industry experts as they predict the rise of a conscious home that will know your schedule, your wants and your needs. http://schedule.sxsw.com/2015/events/event_IAP36110 Interview with Hacker Josh Klein Gold | Platinum | Interactive Badge March 15, Sun. | 5:00pm - 6:00pm Ballroom A | Austin Convention Center Join Hacker, Author, and Speaker Josh Klein as he breaks down some of the as-yet unexamined forces both corporations and cryptographers are harnessing to change the world. http://schedule.sxsw.com/2015/events/event_IAP43091 WINNING IN THE DATA ECONOMY Brands with transparent data ownership policies have the opportunity to leverage it as a competitive advantage. Market leaders will discuss how smarter data sharing strategies can strengthen consumer loyalty, while helping the business improve its offerings. Big Data Helps Convert Fans into Customers Gold | Platinum | Interactive Badge March 13, Fri. | 12:30pm - 1:30pm ACL Live | ACL Live at the Moody Theater Big data offers big opportunities to increase ROI, wow your customers and drive conversions, but how do you identify your highest value fans and use the right data to surprise and delight them? Featuring Turner Broadcasting, an Indiana Pacers rep and more. http://schedule.sxsw.com/2015/events/event_IAP43143

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